Category: Phone number List

Statista projections reveal that in Mexico there will be 61 million users of social networks in 2017, which is why they are becoming increasingly relevant for digital marketing strategies. The platforms are managed by community managers who are part of a detailed strategy by the marketing Uruguay Phone Number List team, they are an essential part for brands; however, not everyone takes seriously that the slightest mistake will impact thousands of people. Although “we all make mistakes”, the CMs cannot afford to publish misspellings or crazy figures, as in the case of a tweet today on Joaquín López Dóriga’s account .

The publication projected 448 teams for the World Cup organized by FIFA, which was read by 7.38 million people who follow the account only on the 140-character social network. In this sense, Radio Fórmula apologized a few days ago for starring in an embarrassing incident with an image of Egypt representing the looting in Tultepec, State of Mexico. This fact Phone Number List impacted not only his more than 369 thousand followers, but also all those who made the hashtag # RadioFórmulaInforma trending . And the CM of Publimetro should take spelling classes, because “eses” should actually have been written as “feces”. Thus, there are at least three cases in which the basic rules of community managers have been neglected when managing accounts, which is no small thing if we remember that only 10 days of the first month of the year have passed and that the events had an impact thousands of people on social media.

The leading instant messaging application is constantly being updated in order to be within the trends and demands Buy Ukraine Mobile Phone Number List of users. Previously, you could only choose 10, but the new beta will raise it to 30. Discover what’s new in WhatsApp. According to Statista, the application managed to obtain one billion active users at the end of February 2016.

In November 2016, the app launched video calls and last month allowed users to send GIFs which had previously been saved in their photo libraries. Previously, you could only choose 10, but the new beta will raise it to 30. However, in the most recent version 2.17.16 beta that will be available in the next few days in the Android Play Store, now the GIFs will work by touching the emoji icon and below the list of emoticons, there will be two buttons : one to access the list of drawings and another that says GIF.

But, that is not the only change, also in the new beta version, according to The Android Police, WhatsApp has increased the limit of the number of photos that can be shared at the same time. Previously, you could only choose 10, but the new beta will raise it to 30. One of the Phone Number List trends that have had the greatest boom in 2016 was the use of GIFs, since only in 2016, according to Statista, the use of these images in the US is higher by women and during 2016 it was 569 thousand 217 GIFs shared per minute, one more reason why WhatsApp decides to bet and create a greater experience for users.

The e – commerce in Mexico grew 900 percent in a span of 6 years, since 2009 to 2015 buying online sales increased from 25 thousand 500 million pesos to 257 billion pesos. According to the Asociación Mexicana de Internet AC , 7 out of 10 Mexican Internet users prefer to Ukraine Phone Number List make purchases online during the summer, and 40 percent of them are millennials, that is, young people between 22 and 34 years of age, in addition to Mexico City is the entity of the country that buys the most, followed by the State of Mexico, Guadalajara and Monterrey, respectively. The electronic purchasing firm PayPal revealed that during 2016 13.8 million Mexicans made some purchase online, 65 percent of them being adults, 2 percent more than in 2015.

In addition, the three shopping channels that Mexicans used was the internet, with 64 percent, applications, with 18 percent and 10 percent more bought through social networks. Likewise, 91 percent of purchases were through a laptop, 58 percent through a smartphone and the remaining 26 percent through a tablet. Regarding the behavior in the purchases of each Mexican, PayPal highlighted each person who bought online spent about 15 thousand 519 pesos, and these bought gadgets, electronic devices, entertainment, clothing, footwear, concert tickets, travel and transportation . Likewise, 56 percent of Mexican buyers made some purchase from foreign sites during 2016, since their items were not for sale in our country, while 87 percent of them did so because it was cheaper than buying online in Mexico. The three seasons in which Mexicans buy the most are in summer, Christmas and 30 percent do so on Good End .

Online shopping portals and companies agree that our country does not have an online shopping culture, since for more offers or marketing strategies made by brands, 44 percent of buyers are Phone Number List concerned about not receiving their item , that is, they fear that it will be stolen, while 29 percent do not buy online because delivery times are considered “very long”, however, they specified that to boost purchases they must protect their sites against hackers, show costs of buy in the currency of the country where the buyer is and send purchases for free. It should be remembered that the current forms of payment for foreign products by foreign consumers are made by PayPal, with 67 percent, 44 percent through a debit card, 37 percent through a credit card, 25 percent. percent for bank transfers, and even 21 percent, who prefer to do it specifically in an Oxxo and 7-Eleven .

The fake news business is not practiced by many media, however, the few digital media or portals that are dedicated to exploiting it have seen an opportunity to exploit their marketing strategies, because more than offering news that is a lie, they are sites of entertainment highly Uganda Phone Numbers visited by netizens, as fake news ranges from implausible to hilarious, always exploiting a sense of humor . An investigation carried out by the AP news agency revealed that the average visit to these portals added up to 685 thousand visits or clicks, that is, the profits amounted to four digits, as if writing lies generated more profits than the portals that give the news.

The director of new business for the portal El Deforma , revealed in an interview with High Level that the famous Mexican site began as an “invention of a group of friends who were bored” and after adhering to an editorial called Now New Media they were able to reach more netizens. He specified that his earnings vary, depending on the number of daily visits. The Mexican site has more than 2 million followers, more than 350 thousand on twitter, and more than 8 million unique users per month.

Another analysis by the Pew Center highlights that in the United States , the average fake news portals produce a profit of $ 10,000. In addition, it was revealed that the official media, those who do not write fake news have at some point taken fake news to include it in their editorial policies. Research indicates that at least 40 percent of publishers in the United States have made this kind of mistake. In addition, at least 30 percent of editorial chiefs admitted Phone Number List at some point to having reported false news in an official gazette by accident. Another well-known fake news portal in the United States, The Onion , acquired so much fame that at the beginning of 2016, the Univision network acquired 40 percent of the control of the digital medium. However, the amount of the transaction was not disclosed.

The case of The Onion exemplifies what is a good strategy for sales, space, advertising, branded content , of which it promotes products through its hilarious sense of humor. Among the marketing strategies of these sites is to create fresh content with a sense of humor to attract young millennials, which is why Univision acquired such a high share of The Onion. The Onion has had several locations, Wisconsin, New York and later Chicago, as its creators robbed the Big Apple in 2001, during the Late Nights boom , that is, The Onion pursues creativity and a sense of humor.

It is no secret to anyone that content development is considered the “king” among marketers. Only in 2016, MarketingProfs studies report that it was the destination of 25 percent of the investment in advertising worldwide. The foregoing occurs to a large extent, because beyond the Uganda Phone Number List implementation of various conventional advertising and promotional strategies, content marketing is one of the best ways to connect with the current consumer. In Latin America, for example, 62 percent of companies and marketing professionals stated that during 2016 they included in their budgets considerably increasing their investments in these practices, according to a study signed by Genwords.

It is clear that last year was important in terms of investment for content marketing , but what does 2017 hold for this area? We share 5 statistics that you should pay attention to during this year to have greater chances of success in your strategies: More campaigns. 70 percent of B2B marketers plan to create more content marketing strategies in 2017 compared to 2016, according to the Content Marketing Institute. Longer blog. Before, pieces with a short length were created in order to offer valuable content and prevent users from leaving. This begins to change, because according to Orbit Media Studios, blog posts are now more extensive; last year they grew on average 19 percent, reaching up to 1,050 words.  Always the Mobile. We live in a society where people increasingly need to be connected and their smartphones, tablets and other mobile devices are the way to reach them. This is a trend that will not stop growing as brands increase their mobile advertising expenses. In markets like the United States alone, Mobile will account for 72 percent of digital advertising expenses for 2019, according to eMarketer projections.

Visual. The contents in blogs are becoming more extensive and reaching all platforms -especially mobile devices- are trends that will require a fundamental factor to connect with audiences: to be visually attractive. Thus, 46 percent of advertisers indicate that photography and images are crucial to their current marketing strategies , according to data from the CMO Council.  Social Networks. They have become almost indispensable Phone Number List for millions of people and are therefore channels through which audiences can be effectively contacted. Thus, 94 percent of B2B marketers use LinkedIn as part of their content strategy. Naturally, they do not leave out other traditional social networks such as: Twitter (87 percent), Facebook (84 percent), YouTube (74 percent) and Google+ (62 percent), according to the Content Marketing Institute. Having data of this type can help marketers, as well as brands, to identify some of the trends that will occur in content marketing this year. This is important if you consider that every day 27 million pieces are shared on the internet that are actually brand content.

The short video and photo platform Instagram announced that it will offer brands the ability to create ads that will be displayed between Stories. We tell you which are the first companies to be announced Tunisia Phone Number List in Mexico. Five months ago, Instagram introduced Stories, an option to post photos or vertical videos that disappear in a day, a feature totally inspired by Snapchat, the app that became very popular last year. The strategy has worked well for the Facebook company and they will now monetize it. In an interview for Merca2.0, Jim Squires , director of Market Operations for Instagram, pointed out that Stories has more than 150 million users a day. “In the last three months, 50 million users started using it,” he says.

Squires says that the percentage of users who follow brands on Instagram grew to 70 and that a third of the most viewed content is produced by businesses. In the case of Mexico, the first advertisers to participate in Stories will be Coca-Cola and Netflix. In the United States, there will be around 30 brands such as Nike, Airbnb and Capital One. In the Mexican Republic, 55 percent of users believe that Instagram is a good place to discover brands, according to a company spokesperson. Regarding the content that is most Phone Number List successful for brands on Instagram, Jim Squires gave Mercedes Benz as an example, which uses Stories to show from the cameras of a photoshoot and in the feed puts the photo of the result. “We also see brands putting one-day promotions on Stories. They capture more spontaneous moments and are a highlight that adds to the feed, ”he adds.

Another novelty that Instagram presented this Wednesday is the possibility of seeing insights of the Stories that are published, where CMs will be able to see data about what their followers do, such as impressions, reach, replies and outputs. Last December, Instagram announced that it exceeded 600 million users, that is, it gained 100 million in less than six months. Credit Suisse estimates suggest that Instagram’s revenue this year will be more than $ 5.3 billion.

Social networks have functioned as one of the most efficient springboards in the launch of digital marketing campaigns carried out by companies, this being one of the channels that provide the opportunity to increase the numbers of a company. Thanks to them, you can know fundamental aspects of the buyer, thus achieving that the effectiveness in the realization Tunisia Phone Number List of the sales process is so good that you meet the commercial objective. These digital media provide the opportunity to have a closer relationship with potential customers. This is when Social Selling comes in, which begins with the creation of the personal brand of the seller, the owner or the person in charge of positioning themselves as an opinion leader, specialist or expert; basically, using social networks to generate business opportunities.

Figures revealed by Social Center Selling last year indicate that 40 percent of social media users use this medium as a sales tool, generating between two and five negotiations. Using this medium to perform a better sales task will allow us to obtain a more cordial relationship with our prospects, since the sales cycle here is much shorter and allows us to better analyze the preferences and tastes of consumers. In the same way, they Phone Number List indicated that 23 percent of sellers who rely on social networks, exceeded their sales expectations against 18.9 percent of sellers who, without using them, reached their goals. Thanks to their corporate profiles, these sales specialists developed a personal brand that allowed them to position themselves as experts in a certain field. Remember that it is easier to reach and connect with the right people in the decision process, that starting the whole process and social networks are an instrument to understand the business objectives and the ambitions of the audience.

Social networks are a great tool for brands to approach and interact with users, because it is a scenario where people have greater power to express their feelings regarding a product or service. In fact, the social media platforms preferred by marketers globally are Facebook, Twitter, and LinkedIn at 93, 76, and 67 percent, respectively, according to an Tunisia Phone Numbers estimate from the Social Media Examiner. That brands are present on social networks places them in a space of great opportunity to reinforce their engagement, but it also poses a risk in the event of a crisis. Consumers now have the power and tools to express dissatisfaction or disagreement, and they do not hesitate to do so.

In this regard, the 2016 Social Media Crisis Study , carried out by the Merca2.0 Research Department reveals that the main action that brands must take when facing a situation that threatens their image is to provide an immediate response through the community manager. This is what 56 percent of the people refer to. However, there are those who consider that reacting instantly is not the best response, since 28 percent of those Phone Number List consulted indicate that the ideal is to hold a meeting with the marketing and communication department to determine the best action to counteract the negative impact . However, the study that had a sample of 319 people surveyed indicates that for 10 percent, the ideal is not to offer any answer. However, this can be a risk as the pressure from users on social networks can last longer than it would in the case of a response and subsequent branding actions to rebuild the brand image.

The popularity of Twitter topics is a topic that has gained great relevance for brands. The ‘trending topics’ refer to the topics or keywords most used in the microblogging network . However, it is sometimes difficult to understand the reasons that cause a topic to reach such a category. In this regard, the Direct Marketing website recalls that, above all, the tag is a measure Tunisia Phone Number List equivalent to the traffic generated by a web page. For this reason, the featured topics are almost always the ones that are shared the most. On Twitter, however, the growth of topics to that category will be subject to factors that go beyond its broad exposure. A topic that explodes quickly on the social network is the one that generates the most retweets or mentions in a short time. If it takes more than a day to add a considerable number of both, it will be difficult for it to rise as a ‘trending topic’.

Buzzgain estimates that the average number of tweets made in one day is 1.9 million. Of these, he assumes that only about 631 are issued by unique users. Following this figure, he calculates that, in peak hours of traffic on the microblogging site, it takes between 1,500 and 1,700 tweets issued by more than 700 or 800 users to be able to trend a topic. Twitter also has an algorithm that filters popular topics for an extended period of time. If many mentions and retweets are achieved for more than one day, the social network has a lock: the topic will become a trend again only if on the second day it is more mentioned and shared with respect to the first. Otherwise, it will be ignored, even if it adds more mentions than other topics that do enter that list.

There are other factors that add to the emergence of a new trend. The ‘influencers’, for example, are a way that assists the growth or collapse of a topic on Twitter. The term refers to profiles that have thousands of unpaid followers. Many brands and companies have seen in them a kind of opinion leaders, capable of influencing the image that users have of their product Phone Number List or service. Firms such as the English Social Chain use this strategy to establish publications of companies such as Apple, Spotify or Microsoft in the list of topics that are trending. In fact, sometimes the ‘influencers’ are able to generate a ‘trending topic’ more easily than in the case of a very popular profile. This is because many of them connect with their target audience in a more natural way, according to marketing consultant Vilma Núñez. For this reason, there are some brands that use ‘influencers’ to become trends. Companies like Social Chain sell precisely access to this type of channel.

The need for brands to invest in digital marketing grows due to the strengthening of this ecosystem in which brands (personal, commercial) and users / consumers coexist through communication or consumer channels. This has opened the door to strategies such as omnichannel, which has Taiwan Phone Numbers led brands to understand that a user’s smartphone is a new point of sale that mixes with the offline market and opens the way to phenomena such as webrooming or showrooming. From this perspective, there are at least three pieces of information that help us to believe in the results of and the guarantee of strategic digital marketing.

The estimated number of smartphone-type phone users will grow to 51.8 million in 2017, when in 2016 the estimate was 45.2 million, according to Statista DMO. Internet penetration estimated in 2017 is 61.2 percent, a figure that exceeds the 57.8 percent estimated in 2016 by eMarketer. In 2017, there are an estimated 61 million users of social networks. The Statista (Digital Market Outlook) projection warns of growth against the 55.3 million that were estimated to exist in 2016.

The popularity of Twitter topics is a topic that has gained great relevance for brands. The ‘trending topics’ refer to the topics or keywords most used in the microblogging network . However, it is sometimes difficult to understand the reasons that cause a topic to reach such a category. In this Phone Number List regard, the Direct Marketing website recalls that, above all, the tag is a measure equivalent to the traffic generated by a web page. For this reason, the featured topics are almost always the ones that are shared the most. On Twitter, however, the growth of topics to that category will be subject to factors that go beyond its broad exposure.

A topic that explodes quickly on the social network is the one that generates the most retweets or mentions in a short time. If it takes more than a day to add a considerable number of both, it will be difficult for it to rise as a ‘trending topic’. Buzzgain estimates that the average number of tweets made in one day is 1.9 million. Of these, he assumes that only about 631 are issued by unique users. Following this figure, he calculates that, in peak hours of traffic on the microblogging site, it takes between 1,500 and 1,700 tweets issued by more than 700 or 800 users to be able to trend a topic. Twitter also has an algorithm that filters popular topics for an extended period of time.