Tag: business mobile number list

Social networks are more on the rise than ever. Finally, companies have understood the benefits of digital marketing and have begun to invest in it. There are even companies that today invest 100% of their advertising and marketing budget in online strategies. However, it is not a question of turning on the PC and starting to write. Like everything related to Mexico Mobile Number Database communication, to be effective, it requires a strategy. When it comes to social networks, which are instantaneous and spontaneous, many think that there is no need to plan. But it is a mistake. Planning is one of the keys to success. Another fundamental point is to be detailed to avoid mistakes and review things several times before publishing them. In turn, it is important to hire professionals in the field, and not simply people active on social networks.

Below, I want to share with you four things that I learned as a Community Manager that may interest you: Plan without losing spontaneity. Social media experts suggest making a schedule of posts with what is going to be published during the week. This guarantees a post logic. It also helps to have a coherent speech. Promote a dialogue with users. However, it is also worth checking them every day before they are published to see if it is possible to adapt them to the context of the day: if it rains, if the national team plays, or if it is too hot, for example. May the calendar not defeat the naturalness of the networks! Avoid the “Like” car. Surprisingly, this practice is more common than expected. It is assumed that if you share its content, it is because you agree with it. But giving yourself a “Like” car is like kissing yourself. Sometimes it happens when you manage networks from a commercial administrator, and you want to give it a “Like” from your personal profile. But you have to be vigilant. Let’s not blow kisses in front of the mirror!

Share content of others in fair measure. Generating original and relevant content for your audience usually takes time. At times it can even be difficult to come up with new creative ideas. Content that has not been created yet. But own content is usually more effective and users value it more. Invest, you will not regret it when you see the results. Measure is success. One Phone Number List of the main advantages of taking actions online is that everything is measurable. Using tracking codes (UTMs) it is possible to follow the consumer’s route: which links he entered, what actions he took, which content he liked the most. In the case of marketplaces or ecommerce sites, you can even measure the sales generated by an action! One studies to be prepared and to be able to communicate better. Practice helps solidify that knowledge. It allows you to learn even more and identify what works and what doesn’t. That is why I wanted to share with you some of my learnings so that you too are more prepared to succeed.

It was in 1999 when the British technologist Kevin Ashton coined the term Internet of Things (IoT) to define a network that not only connects people, but also them with the objects around them. At the time Mexico Phone Number List it seemed like a matter of science fiction, but today it is a reality that increasingly impacts industries, the way of life of consumers and the strategies of marketers. Therefore, it is important to visualize the future of IoT through five expert forecasts, reflected in the following figures:

ONE. The specialized web portal Statista predicts that the number of connected devices will reach 50 million units worldwide by 2020. TWO. A 2015 global study by Tata Consultancy Services (TCS) found that banking and financial services participants predict that on average IoT spending per company for the sector will grow to 153.5 million by 2018, up 31 percent from at $ 117.4 million in 2015. THREE. This year, the size of the IoT market would hit $ 1,130.3 billion, to grow to $ 1,391 billion next year.

FOUR. Currently the travel, transport and hospitality sector, together with industrial production, invest a greater Phone Number List proportion in the Internet of Things and the trend will continue. FIVE. McKinsey predicts that the economic impact of the Internet of Things by 2025 will be enormous, especially in relation to factories, with an estimated increase of 3.7 billion dollars.

He is no longer president of the United States, however, the image of Barack Obama continues to be summoned from various sectors that seek in him a benchmark of politics, democracy and dialogue. But now not from inside his country … but from a European nation that is in search of a Buy Phone Number Database Malaysia
new leader. It is in France, a country that will hold federal elections next April (a second round in May) with the slogan of electing a new president to take the place of François Hollande . However, from Gallic lands and in other regions of the world there is some concern given that Marine Le Pen , candidate of the conservative National Front, is one of the leaders in the polls.

The concern stems from being compared to current US President Donald Trump and his protectionist policies and radical discourse. For this reason, there has been a campaign in the streets of France and social networks for a few days that propose that the former American leader run for the next presidential elections. The campaign is on Facebook and a website in order to collect one million signatures, of which it has already obtained 35 thousand signatories . The proposal has been taken by several users on twitter with the hashtag # Obama2017 . “At the time when France is about to vote en masse for the extreme right, we can still teach the planet a lesson in democracy by electing a foreigner as French president,” says the website that also sports the slogan Oui on peut ‘ , (‘If possible’).

Barack Obama is one of the presidents who had a careful handling of his image both as a dignitary and as a family man, together with his wife Michelle and their daughters, he preserved the image of an ‘ordinary’ family, like that of any American. This, added to the type of politics he Phone Number List managed during his administration, positioned him as one of the most charismatic world leaders and with the greatest projection and empathy at the international level, he is considered one of the most influential people in the world in 2016, according to TIME magazine

The business travel niche was a neglected segment in Mexico and Latin America for many years, but today it is one of the main focuses of attention and interest in the tourism sector. But what is coming? What are the new challenges that business tourism will face? That is why I share five trends that will mark the future of business hotels in Mexico and Latin Malaysia Phone Number List America. Disruptive technology: The service and hospitality will have to evolve according to technological trends and demands. According to research by Dr. James Canton of the Institute for Global Futures [1] “Trends in technology, science, energy and entertainment will greatly change the experience of travelers when staying.” For business hotels, we will soon be talking about of virtual tours of the rooms and spaces in 360º. Collaborative areas for networking and a more powerful bandwidth will have to be a must for the business hotels of the future.

Sustainability: Although many hotels today focus on sustainability and being environmentally friendly, in the future most business hotels will be sustainable. They will stand out for their energy efficiency, use renewable energy, use only safe and 100% biodegradable or recyclable products, use the latest solar and geothermal technology, and have a neutral carbon footprint. Sustainable business hotels will also have a social conscience, through their products and promoting labor inclusion, in order to produce a positive social impact in the community where they operate. The chain seal: According to figures shared in the 2016 Real Estate Business Expo (Exni), of the universe of hotels in Latin America, approximately 30% belong to some type of hotel chain, continuing this growth in the market in the coming years. This trend reveals the preference of travelers to prefer the chain seal. It is increasingly common for independent hoteliers to become a chain hotel through a franchise model to benefit mainly from technology, commercial and brand recognition platforms.

Digital Innovation:The future of business travel is constantly evolving, and digital innovation will play a determining role in new business hotels. From the robotization of the concierge, a digital check-in without having to go through the lobby counter for the key, to the predictive analysis of travelers to determine tastes and behaviors before making your reservation. Currently in advanced markets, the proprietary reservation system for Phone Number List digital platforms in business hotels represents 30 to 40%. It is estimated that this will advance rapidly and the digital medium is the primary one, either through the hotel’s website (BookingDirect), a mobile app or the same OTAs that are in recent years seeing how the chains of Hotels fight to receive digital reservations directly. Bleishure 2.0: The business hotels of the future will not only have to think about traditional business travelers, but about the new trend of Business + Leisure with elements of augmented reality. The Bleishure 2.0 will completely revolutionize the concept of themed hotels, making it easier for the traveler to explore thousands of virtual settings without having to leave the hotel. Do you fancy a trip to Machu Picchu in Peru in the middle of a business meeting? People will be able to do more than stay in a hotel and be limited to local excursions.

On Sunday, the 89th Academy Awards will be held at the Dolby Theater in Los Angeles, which promises a lot of glamor, expensive and designer apparel, and could not miss the gold iconic Oscar statuette . Despite the brilliance, glamor and prestige of the Academy Awards , the statuette is Japan Mobile Number Database How much does the Oscar statuette cost? You’ll be surprised not that expensive, as the firm Time Inc, revealed that the Oscar award is only valued at $ 10. According to the publishing firm, Time Inc, the statuette costs $ 400 to make, but for it to be offered to the Academy of Motion Picture Arts and Sciences it has to be sold for $ 10.

However, the resales of the statuettes are in the thousands or even millions of dollars, like the director and Oscar winner, Steven Spielberg, who spent 1.36 million dollars for the Oscars of Bette Davis and How much does the Oscar statuette cost? You’ll be surprised Clark Gable. In 2015, a judge allowed the Academy to pay $ 10 to pay for an Oscar from the 1940s, an amount that was just a fraction of the $ 79,200 a Los Angeles auction house paid. The Phone Number List Academy has a rule for Oscar winners, which came into effect in 1951 and states that winners of the statuette cannot sell them without first offering them to the organization for $ 10. For analysts, the statuette is the most distinctive film award in the world, and the Academy’s decision “tries to maintain the dignity and value of the statuette in cinema to prevent it from becoming a commodity.”

The constant innovation of instant messaging services caused consumers to stop taking into account the Android text messaging system , that is, SMS messages , so Google enlists the modernization of the Japan Phone Number List messaging system. Android prepares SMS redesign, what does it consist of? Android prepares SMS redesign, what does it consist of? In an announcement on Google’s corporate blog, the company announced that it would bring its Rich Communications Services (RCS) messaging system to Android users around the world. Android prepares SMS redesign, what does it consist of? It is a communication protocol used by wireless operators.

With RCS, Google seeks to modernize the SMS and will now work with emojis and iMessage effects, and now they would become a “daily” text message. In addition, Google is partnering with Sprint in the United States, Rogers in Canada, Telenor in Europe, Globe in the Philippines, and multinationals such as Oange and Deutsche Telekom. Android prepares SMS redesign, what does it consist of? Also, the company is trying to bring brands Phone Number List to push SMS , as many companies currently use text messages for advertising, logistics updates and customer service, and Android and iOS offer different messaging services. With the change, Android messages become the default messaging app on phones from most official Android manufacturers, such as LG, Motorola, Sony, HTC, and more.

Nintendo continues with the strong marketing strategy to promote Switch, the new console with which the Japanese company hopes to return to compete in the video game console market, today led by Sony and Microsoft. Now, the Big N is betting on an ambassador with great punch, since it put John Cena to play with the video game player, which is only a week away Italy Mobile Number Database from reaching the western market, including the Mexican one. As we have already discussed in previous notes, the Japanese company has been very careful not to “reveal” too much with its marketing actions for the Nintendo Switch , so this time it only shared some photographs on social networks in which it is appreciated WWE star playing one of the titles in which they set the expectation of the success of the new console: The Legend of Zelda: Breath of the Wild .

The strategy is effective, since only on Twitter it is appreciated how the photograph shared by Cena had a great engagement, so far it has accumulated more than 6.8 thousand retweets and more than 18 thousand Likes, while the images shared on the Nintendo account of America has 746 replicas and 3.3 thousand hearts. The appearance of John Cena in the marketing campaign for the Nintendo Switch , is part of a strategy developed by the Phone Number List Great N called Unexpected Places (unexpected places), which consists of a ‘house’ installed in the middle of the desert, in Santa Clarita , California, where some special guests will receive the opportunity to try the different game modes of the console.

All this within a week (March 3) of the Nintendo Switch being launched on the market, in particular, the American one. Its price will be $ 299.99, although in the presale in Mexico it was 9,999 pesos, somewhat more expensive. Let’s not forget that this is the bet of the house of Mario Bros. to compete with PlayStation (Sony) that last year sold more than 13 million devices, while Xbox (Microsoft) little more than 6 million, according to figures by VGChartz.

This morning, the Mexican soccer player Miguel Layún, a Porto player, published an image on his twitter account that has raised anger globally. It is a photograph of a Toys R Us branch in the Vila Nova de Gaia city of the Porto district. The message reached more than 2,500 rewteets and a similar number of likes at the time of this publication. The image shows a wall in the checkout area that symbolically divides Mexico and the United States. The player Italy Phone Number List was quick to condemn the decorative choice of Toys R Us and as a consequence his representatives on social networks issued a statement practically immediately to excuse the action and indicate that they would speak with the manager of the store. However, the damage to the brand has been done and it is one more indicator of the consequences of the politicization of society in recent months. This issue is particularly striking because it has happened precisely in Europe and not in the American continent.

According to data from tweetreach, Layún’s message catapulted the exposure of the twitter account with just over 6 million impressions, the vast majority of them as a sign of support. In terms of accounts reached, there are more than 4 million twitter users, without a doubt this event is classified as a brand crisis for the toy store. The toy company added $ 11.8 billion last year with more than 62,000 employees. Its presence is global, surpassing 1,500 stores in 35 countries. It closed the year as the 24th largest private company in the United States. For the consumer there is no room for political controversies at Phone Number List the point of sale, much less if it is a global brand, as has been shown in recent cases. For a couple of weeks Under Armor has undergone public scrutiny as a result of the statements of its CEO, Kevin Plank during an interview with CNBC in which he described Donald Trump as an “Asset” (Active) for the United States, referring to because it is a positive element for the development of the country.

On the other hand, #BoycottUber became a trend within the United States a couple of weeks ago, a hashtag promoted by users who have criticized the company’s sympathy with President-elect Donald Trump. “@Uber CEO has aligned himself with Donald Trump. I uninstalled the #Uber app & you should too. #BoycottUber #NeverTrump #GrabEm By TheWallet ”, quotes a message posted by user Sil Lai Abrams.

The marketing digital has proven to be one of the engines of industry, is undoubtedly one of the items that more work will have this 2017, it is estimated that investment in digital advertising worldwide will be 191.85 billion dollars, according to projections from Magnaglobal and Iran Mobile Number Database Campaign Asia. However, the relevance of strategies of this type lies in the precision of their design, as well as the adequate definition of the indicators with which their efficiency will be measured. Hence the importance of proper KPIs. The Key Performance Indicator (KPI) , is a business unit of measure used to evaluate key elements of success within an organization.

Only in Latin America, according to the findings of the Center for Digital Transformation (gA), it is estimated that although 75 percent of companies have some digital strategy, their average level to implement them effectively barely reaches 46 percent. hundred. So that your strategy has greater opportunities to achieve the objectives set, we share 4 KPIs that you cannot leave out: It is the potential that any message can achieve. This does not mean that the entire audience will see the publication, but it will indicate the maximum number of people it could potentially reach, as explained from Hotsuite. This is the amount of links to your blog or website that you are getting from quality referrals. According to Vital -a firm specialized in marketing and advertising-, link building should be considered as a fundamental part of any SEO strategy.

This is an important KPI, as the lifespan of a business is often a reflection of a healthy brand image, smart public relations and marketing, explains Nicole Rodrigues, CEO of the NRPR Group in an article published in Forbes. It is the way in which you can identify that the Phone Number List content you publish is attractive, interesting and of value to your audiences. Different analysis platforms classify sentiment in a variety of ways, the most common are those that measure whether they are positive or negative, although there are others that classify them as: sympathy, gratitude, fear and concern.

Nintendo Switch is a ‘hybrid’ console designed to allow users to have both a base (or home) and portable gaming experience, since it is modular, so it has a mode for mobile devices. Since the Big N presented it, it was officially presented to the world at the beginning of January , although it had been announced months ago, it has generated a lot of expectation, not only because of the experience and resolution of graphics that it promises, but because of the titles that accompany it. For this, Nintendo undertook an important Iran Phone Number List marketing campaign, mainly with digital marketing actions on the web and social networks, but it has made an effort to be very careful not to “reveal” too much. Despite this, it was not released from one or another spoiler, in fact, a few days ago we told you that a YouTube user was ahead of the Japanese company by sharing a video that shows details of the Nintendo Switch.

The video was shared by an anonymous user of the NeoGAF video game forum, from whom it is unknown how he had access to a console in advance, but it did show the unboxing and the first images of the operating system, including its menus and the process to create a Username. Given this, the Japanese company undertook the task of responding in some way. He did it from the voice of the president of Nintendo Europe himself, Mr. Satoru Shibata who also shared a video in which he shows more details of the contents of Phone Number List the box and how each device comes. Previously, from the official YouTube channel, a video was shared in which the Japanese company itself, through two spokespersons, made its own unboxing to show everything that the Nintendo Switch box contains. The video already has more than a million views.

The answer is accompanied by more marketing actions to maintain the expectation in Nintendo Switch, which will be launched to the western market on March 3 – price will be $ 299.99, although in the pre-sale in Mexico it was 9,999 pesos, somewhat more expensive – as the bet of the house of Mario Bros. to compete with PlayStation (Sony) that last year sold more than 13 million devices, while Xbox (Microsoft) little more than 6 million, according to figures from VGChartz.