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  • Apocalypse Now failed to raise funds on Kickstarter

    Francis Ford Coppola is one of the most recognized film directors in the United States and the world, mainly because he is responsible for the saga of ‘The Godfather’ , and films such as’ Bram Stoker’s Dracula ‘and’ Apocalypse Now ‘ . Undoubtedly, his way of telling stories Afghanistan Phone Number List and translating them into images have been elements taken up by other directors and film producers, as well as by other industries such as in marketing (storytelling) and advertising. In January we told you that Coppola was in charge of a project on Kickstarter that wanted to make the video game based on ‘ Apocalypse Now’ . His goal was to raise $ 900,000 to realize the idea .

    But, less than a month after the campaign began on the crowdfunding platform, it was canceled by the applicants, as they have only managed to collect $ 172,000. However, the project launched by the American Zoetrope production company , in which some directors, creators and designers of video games such as “Fallout: New Vegas”, “Everquest”, “Star Wars Galaxies”, among others, also participate, do not decide on the idea so they will move their initiative to a site called ‘Apocalypse Now’, from where they will seek to obtain 5.9 million dollars. Now, fans who want to support the project have 457 days to make their donations. The idea of ​​bringing projects to Kickstarter that appeal to nostalgia for past glories is not bad, it may not have worked for American Zoetrope and Coppola, but it could be due to many factors, including that their promotion was not so loud.

    Some brands that have managed through crowdfunding to specify a product that reaches the market and the final consumer are Atari, which, in alliance with Gameband, launched a campaign Phone Number List for a smartwatch for gamers . Apocalypse Now failed to raise funds on Kickstarter. Or the case of Oculus Rift , a project that actually ended up being sold to Facebook , which provoked the ire of some of the users who financed the original project.

  • This is how the stories with filters that Facebook copied from Snapchat will work

    After the announcements made by Facebook to combat false news, the “Fake News” , the company unveiled the stories that it will implement, which are short personalized videos that only remain 24 hours in the timeline of the page. Although it only revealed it in Spain, Facebook Turkey Mobile Number Database copied the tool from its other platform, Instagram, Stories, which shows a personalized story. Although it had already been announced for a long time, the new tool also has filters almost identical or very similar to those of Snapchat, with which you can customize the photo or video.

    Facebook’s strategy is timely because it boosts Instagram and weakens Snapchat, which had previously reported quarterly losses, as well as lower growth and interest from new consumers. The expansion of Facebook Stories is by region, so it will not be enough to have the latest version of the application. The only thing that the user will need is to click on the Stories logo and then the camera will be activated and you will be able to slide it to create a video or photo, but previously you will have the option to see the filters in which you want to record it, as well as the effects you want to achieve .

    With the filters you can change colors, compositions, even effects and masks, which you can change to taste. This is how the stories with filters that Facebook copied from Snapchat will work. The expansion Phone Number List of Facebook Stories is by region, so it will not be enough to have the latest version of the application. Before sharing, you can edit your story to your liking, even if it only lasts 24 hours, it will help you position yourself among your friends, since the more viewed it is, it will be positioned among the first options.

  • YouTube relents and will stop mandatory 30-second advertising

    Social media have become one of the preferred channels for brands to contact audiences, not only because of their penetration into the world population, but also because of the amount of resources and functions that make it possible to generate a great variety of content that results attractive and reinforce engagement. However, it is clear that for users they are not Turkey Phone Number List related to seeing advertising while browsing, in particular while enjoying some multimedia content, such as music or video -videclip, series, movies, etc.- something that providers already take into account. Spotify -has a free version that does pass advertising-, Apple Music, Netflix and Amazon Prime are paid but, as part of their added values ​​they offer that their contents are 100 percent free of advertising, this has translated into a factor to the time that users determine to contract the service or not.

    YouTube is Google’s video platform that currently has a user base of more than one billion, and is one of the main engines of advertising revenue for the company -5.18 billion dollars, according to estimates with figures from eMarketer- . However, the Mountain View giant has already realized that users are quite uncomfortable having to wait 30 seconds to see a video clip, series, movie or even some YouTuber, so it will leave behind this format of mandatory ads. A Google spokesperson confirmed this measure that will be in force from 2018 and is part of its strategy to improve the user experience, and the deployment of advertising in video format, according to a report by the British site Campaign Live .

    For more than a year, YouTube has been displaying six-second advertising videos without being able to skip -they are more common when a playlist is played- and since before it has inserted 30-second ads every certain time, which can be skipped at 6 seconds, despite to this, they are still annoying for many users who wish they did not see advertising. It should Phone Number List be noted that Google has not confirmed it, but doing so would be a step towards becoming a competitive option for users who like audiovisual content on demand, since it has been reinforcing other platforms to improve its service such as YouTube Gaming for some time. YouTube Kids, YouTube Red, and recently YouTube Go. Why the interest? In 2016 alone, the revenue generated by Video-on-Demand was estimated at 16 thousand 291 million dollars, of which the consumption of content via Video Streaming (SVoD) represented a market volume estimated at 9 thousand 753 million, of according to data from Statista.

  • The habits that led Elon Musk to create PayPal, SpaceX and Tesla

    The co-founder of companies such as PayPal, SpaceX and Tesla Inc , Elon Musk , who is currently on the advisory council of the President of the United States, Donald Trump, is recognized for setting ambitious goals for his companies. And while Musk doesn’t always meet his Thailand Mobile Number Database targets, as some are too high, like when he promised to sell more than 17,000 Tesla units in the second quarter of 2016 and only sold 14,000, the businessman is one of the most respected billionaires today. , since in less than 5 years it has positioned Tesla above Apple. According to the Quartz publication, the billionaire has maintained habits such as:

    Like the other millionaire, Warren Buffet, Musk claims to read more than 500 pages a day, and defines himself as a “bookworm”, because when he was a child he read 10 hours a day, devouring entire libraries in just 3 days. As if his reading habits weren’t enough, Elon Musk is a true believer in self-taught learning, having used his basic knowledge of Blastar software at age 12 to program a video game that he sold to local computer companies for $ 500. Today, his fortune is in the billions of dollars and he runs businesses that no one does, like a battery plant to power a community in California. His fame has been such that the actor who plays Iron Man, Robert Downey Jr has publicly said that he was inspired by Musk to characterize “the iron man.” While the above habits are shared by most successful entrepreneurs, Musk defines his source of inspiration to constantly innovate as his enthusiasm, being that he grew up poor and with an emotionally abusive father and even sent him to the hospital in some chance. He assured that he believes so much in his project to colonize Mars with his company SpaceX, that he has openly said that “he wants to die on Mars.”

    Musk says that many of his ideas that are now millionaire businesses were previously described as “ignorant” by qualified people, however, he managed to ignore them all and do the things he wanted. He acknowledges that some of his ideas failed to take off, so he believes that “if you are not failing, you are not innovating.” Before he sold PayPal Phone Number List and became the innovative billionaire everyone admires, Musk tried graduate school and dropped out after 2 days because he felt he could learn more on his own. Elon made this decision because he already had the necessary knowledge to be successful, that is, he already had his interests focused, and a graduate degree would help him in nothing.

  • Baby Groot, the character from the new Guardians of the Galaxy Vol. 2 spot

    Baby Groot , is a character that was seen in the Teaser Trailer that they released at the beginning of February and that now Marvel Entertainment gives him a main space in the new Baby Groot, the Thailand Phone Number List character from the new Guardians of the Galaxy Vol. 2 spot. spot that he launched last week and that has generated great engagement with the audience, something clear, which is used to give momentum to Guardians of the Galaxy Vol. 2 .

    The 30-second promo was shared on social media channels, particularly on Twitter and YouTube, and the participation of the little character motivated a great conversation among thousands of users; more than 1,700 retweets and 3.4 thousand Likes, in addition to exceeding 696 thousand views. Baby Groot, the character from the new Guardians of the Galaxy Vol. 2 spot. This probably -part from the beginning of the strategy- motivated Marvel to give Baby Groot more play , both in the miniplips and in the images published on social networks, given the attractiveness of the character among the public. This seems to be applied in different markets, as Twitter users have shared images in different languages

    Guards of the Galaxy Vol. 2 is the next production to hit theaters, part of the Marvel Cinematic Universe (MUC) , one of the pillars of Disney in the last year to report an increase in its income. Its mission Phone Number List will be to Baby Groot, the character from the new Guardians of the Galaxy Vol. 2 spot match and exceed what ‘Guardians of the Galaxy’ (2014) did, which, according to data from Box Office, had an estimated budget of 170 million, but grossed more than 774 million at the box office worldwide.

  • Faced with the new market, this is the missing link in e-commerce

    Hand in hand with technological advances, the consumer drastically evolved their shopping habits and behaviors. Faced with the new market, this is the missing link in e-commerce.  A process that Switzerland Mobile Number Database was previously a line, today is made up of multiple facets, points of contact, platforms and moments of interaction.

    In this regard, a study signed by IBM indicates that 45 percent of buyers support their purchase decisions on the recommendations of their family and friends, Faced with the new market, this is the missing link in e-commerce. while 18 percent trust the retailer or warehouse and 14 percent choose based on a television commercial.

    Added to the above is the fact that even when 67 percent of users start their purchase processes through a digital platform or electronic device, Faced with the new market, this is the missing link in e-commerce. according to Google; however, 95 percent of purchases are made in a physical store, according to the findings published by AT Kearney.

    Mónica García, VP of client service for Mill ward Brown, states that “the proximity to the internet, with these devices and the frequency of use has made us have a totally digitized consumer. Faced with Phone Number List the new market, this is the missing link in e-commerce. Most Internet users can no longer rationalize the world if the virtual world is separated from the real one. There is no longer a separation of worlds; it is a single user and this is digital ”

  • Extreme sincerity of a community manager when criticized

    Colombia.- A reader of a Colombian online medium criticized what she considered non-relevant content and the community manager had a surprising response. The content of the media is an issue Switzerland Phone Number List that has been present in journalism since its genesis. However, in recent years, with the emergence of the internet and the massification of social networks , everything – for better or for worse – has been distorted. The big newspapers must fight every day to try to win an audience that seems to be more interested in high-impact news than in big reports and investigations. Journalism is in that dichotomy today and, it seems, this community manager knows it well.

    It happened this weekend, when a reader from Publimetro Colombia commented ironically in an article on Facebook that she found it banal and unproductive. “Uff, what important news,” he pointed out. The response of the community manager is the one that later traveled the networks. This is what he replied: It is not, we know, but it is a curiosity that has the highest traffic of the week … Unfortunately people do not seem to care about our specials on corruption, the peace process, the mobility crisis in Bogotá, etc., but we will follow them doing because they are necessary, they are important and it is our mission as a medium. This is to pay the payroll that does those other investigations and to please a mass that seems to despise true journalism, but loves the viral.

    The answer, which to tell the truth even seems that it was not written by a simple community manager but by someone with greater weight in the medium, also went viral and reached countless likes Phone Number List on Facebook. See ” Keys to being a good community manager” . In addition, it reached praise on other social networks, where a screenshot of the screen went viral. An example of a quick response community manager is this one from last year in Argentina, after the former presidential candidate and former governor of Buenos Aires, Daniel Scioli , hinted on a TV program that the country’s economic crisis was causing the lack of sexual desire and, in this context, the drop in sales of condoms (condoms or condoms).

     

  • Power Rangers references Marvel in its new trailer

    Lionsgate Movies shows the Power Rangers team ready to take on Rita Repulsa and they do it by giving them a touch of greater power and, as we saw before, with redesigned costumes that make them look like superheroes. In fact, in the new trailer released at the weekend, the production company takes the opportunity to refer to the most famous superhero Sweden Mobile Number Database universe: Marvel, since in second 23, the Blue Ranger asks Zordon if they are like ‘Iron Man or Spider -Man ‘ . The video has accumulated more than 1.2 million views on YouTube, but it had a whole digital marketing strategy behind it. Lionsgate made several posts on both Facebook and Twitter to invite users to follow the trailer release via Live Streaming on Mark Zuckerberg’s network.

    By publishing new promotional content, they obtained more than 67 thousand Reactions and 695 thousand reproductions, in addition to being shared by more than 9 thousand people, while the trailer as such accumulates more than 3.4 million views. All as part of the marketing strategy for the film that will be released on March 24. The strategy to revive this famous franchise from the 90s is not only to appeal to the nostalgia and deep engagement that it built over the years with television audiences, but to return with a new image that resembles Marvel characters. -In fact when the costumes were revealed that comparison was made – in order to “target more mature audiences and win new fans”, in the words of Andrew Menzies (Production Design), for Entertainment Weekly a few months ago.

    But the reference to Marvel is not free, everything has a reason. At least that is what can be interpreted as Walt Disney Studios Motion Pictures is among the credits as producer of the film, in which Phone Number List Lionsgate and Saban Entertainment carry all the weight. It should be noted that not only does it seek to bring the franchise closer to the fall of Iron Man and Spider-Man , but with the other great universe of superheroes because a few months ago a mini crossover of Power Rangers with the Justice League was also announced , agreed between BOOM! Studios and Saban Brands.

  • With a drone, this is how SpaceX transmitted the last landing of its rockets

    The space race has included entertainment fundamentals of promoting new off-planet travel. This is how SpaceX does it , the aerospace company of Elon Musk , also CEO of Tesla who constantly uses content creation and digital marketing to spread his work. Just on Sunday, the company successfully carried out a new launch of the unmanned Falcon 9 rocket at the John F. Kennedy Space Center , as well as its return to the surface achieving a Sweden Phone Number List perfect landing. The Falcon 9 is an unmanned rocket designed to carry 2,500 kilograms of supplies , cargo and experiments to the International Space Station . This time, it put its cargo into orbit and returned to Earth with a vertical landing. Its launch was at the Kennedy Space Center , formerly known as Cape Canaveral, which had not been used since the last shuttle took off and the scene of many NASA launches -the most outstanding were the missions to the Moon-, events that for years they were a show that captivated audiences and has been taken up by countless films, series and commercials.

    A drone, this was one of the contents that SpaceX spread throughout the mission in which it recorded the entire trip with photos and videos; the most striking was the one that shows the Falcon 9 landing seen from the lens of a drone. This time it didn’t explode. The launch of the new rocket comes after the last attempt – in September – another rocket exploded during a liftoff drill. In addition, Musk had to postpone this new last-minute mission to avoid a repeat of this result. SpaceX and Digital Marketing. Although the capture of the Falcon 9 landing with a drone was spectacular, according to various media, digital marketing is one of the preferred ways of the aerospace company to disseminate its work. He has already used streaming on Facebook and YouTube to broadcast takeoffs and landings, as well as recording 360-degree videos to show the return of his rockets.

    These types of actions are important, since SpaceX is one of the companies that seek to revolutionize the aerospace industry; Its plus is that it proposes the launch with the reuse of rockets components and that in the near future it will achieve low cost flights to Mars . But it is not the only Phone Number List one, Blue Origin by Jeff Bezos is another company that seeks to conquer space flights, in fact they are its main competition. Although it also highlights what Virgin Galactic, by Richard Branson , and Boeing does, which also has a project to develop a rocket that is capable of doing space explorations, in particular reaching Mars, in fact it has already presented the new NASA suits for future missions.

  • 20th Century Fox apologizes for using fake news to promote ‘Cure for Wellness’

    The timing is a crucial element when executing any marketing campaign, especially when you want to use some special seasons each year (Halloween, Christmas, February 14, etc.) or emerging trends according to the social context, political and cultural (such is the case of the XV years of Rubí). If properly executed, it can boost a brand to position it in the conversation of users and the media, but if the action is not correct, it can lead to a negative Spain Mobile Number Database impact. It seems that this happened to 20th Century Fox , which had to apologize for making use of ‘ fake news ‘ as part of its digital marketing strategy for the film ‘Cure for Wellness’ , which premiered last Friday in theaters in the United States. United.

    This was due to the fact that the campaign consisted of creating a series of websites that appeared to be local media in various American cities, all of which published ‘ fake news ‘ related to politics and various personalities of music and entertainment, including Presidents Donald Trump. and Vladimir Putin , as well as singer Lady Gaga . The serious thing is that no publication on any site typified that it was false information. As reported by various media such as The Hollywood Reporter and the Los Angeles Times , a 20th Century Fox spokesperson issued a message expressing an apology for using this type of ‘deceptive’ actions within its digital marketing campaign. “In order to attract attention to our films, we do our best to push the limits of traditional ‘marketing’ to creatively express our message to consumers. In this case we did it wrong. The digital campaign was not appropriate at all levels, “said the statement quoted by the media.

    “We have reviewed our internal approval process and have made the appropriate changes to ensure that the campaigns are approved and reviewed by the administration to avoid these errors in the future. We are very sorry, ”the document adds. The issue of ‘ fake news ‘ has gained relevance in recent months, largely due to the alleged role Phone Number List they played in the presidential elections in the United States, where some reports indicate that they had a significant impact on the intention of citizens to vote. from that country. This led to harsh criticism from companies such as Google and Facebook , for not having stricter controls to prevent the publication of false information. Even Apple CEO Tim Cook said during a visit to the United Kingdom that ‘fake news’ is “killing people’s minds”, because unfortunately there are people who spread false news “in order to get clicks, instead of tell the truth ”.