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  • Ridley Scott’s Not Enough Alien: Covenant, Will Make Six More Tapes

    While 21th Century Fox promises that ‘ Alien: Covenant’ will be the bloodiest and most terrifying film in the saga, as well as featuring Michael Fassbender – reaffirming the continuation of Prometheus – Ridley Scott reveals that there will be more of the Xenoform. The main Brazil Mobile Number Database promoter of this saga is its creator, since on Wednesday Scott declared to a Sydney newspaper that he is willing to make six more films. “If they want a franchise, I am willing to do another six more. This time I will not abandon the saga. No sir ”, stated the director in an interview with The Sydney Morning Herald . His words refer to the fact that he did not direct the second installment of Alien.

    While, Neil Corbould , visual effects supervisor of ‘Alien: Covenant’, revealed to the IGN site that they used ‘basic’ fake blood (coloring and cornstarch) but that they made many liters, so he promised that it is the bloodiest of all . It seems that everything is part of the marketing strategy that 21th Century Fox has active for the new installment, because on Wednesday it published a new advance in which Walter gives signs of the presentation that, with the hashtag #MeetWalter asks the audience to Look out for March 10 to introduce the second, mysterious character played by Michael Fassbender in the film.

    In ‘Alien: Covenant’ , we see how Scott takes up the saga that he created in the late seventies and that Fox has been responsible for remembering by appealing to the engagement that the franchise has Phone Number List through various publications on social networks in which he takes up a lot of that darkness, spatial terror. The production company knows that it is a franchise that can still be exploited from a marketing point of view. If it is true that six more films will be made, it encourages thinking about a new crossover with ‘Predator’, since the studios will also revive this franchise.

  • This is what really happened with La Hamburguería after Barcelona’s triumph in the Champions League

    A promotion for a hamburger establishment in Mazatlán, in the Mexican state of Sinaloa, went viral on Wednesday after Barcelona defeated Paris St Germain (PSG) in the round of 16 of the UEFA Champions League. “La Hamburguería” launched a promotion on its social networks, which stated that “if Barcelona goes back and goes to Rooms, all the accounts of those Brazil Phone Number List attending the event are free.” The digital marketing strategy had a good call, since two days before the game was held at the Camp Nou stadium, the 120 reservations in its two branches were already sold out. “The idea arises because I am a Barcelona fan and why not say, if my team wins the house it pays,” said Erick Mandujano, founder of ‘La Hamburguería’ in an interview with Merca 2.0.

    The ridicule through the various digital platforms was immediate, with comments such as that the community manager and the owner of the establishment “would have made the establishment bankrupt” by promoting paying the bill for the attendees. The businessman pointed out that the promotion’s bet was out of fanaticism, but also because he wanted people to have an experience in his establishment. Mandujano points out that such a result was already budgeted and that he even spoke with his team about “not being mortified” if the house paid the bill. The phase of the competition, which was played back and forth, had been 4-0 in favor of PSG in the first chapter, and in the second leg of the game, a last-minute goal left the match 6- 1 in favor of Barcelona, ​​which left the aggregate score 6-5.

    Once the game ended, social media users began to circulate a video in which all the people who attended the place were observed celebrating because they would not have to pay the bill. “The idea we had was to get a little bit into people’s minds, but we didn’t think we were going to be Phone Number List as successful as we did,” said the founder of “La Hamburguería”. The restaurant was inaugurated on March 10, 2016 by Erick Mandujano and by chef Marco Antonio García González with a single branch on Carlos Canseco avenue in the port of Sinaloa. Its dissemination strategy is through social networks, since its market is aimed at young people, without neglecting the family environment. The impact that this fact generated— in an advertising frame —- was very interesting, since we must consider the following numbers:

     

     

  • WhatsApp allows you to delete messages already sent

    With approximately 900 million monthly active users and 70 percent active daily, the leader in messaging will soon have the option to delete sent messages before the recipient reaches to receive and read them. According to the disclosed data, the new option will be called ‘unsend’ and the Belgium Mobile Number Database recipient will be able to know that the interlocutor decided to delete the message.WhatsApp allows you to delete messages already sent. But, what is the difference from what WhatsApp does today by allowing you to delete messages? The platform has the option of deleting the messages, but these only disappear for the person who is carrying out the action, while the other person will continue to see it.

    WhatsApp will only allow a period of 30 minutes to delete a message, as long as the receiver has not read it. So far the function to delete messages sent by the app is only active in the beta version for Windows Phone. WhatsApp allows you to delete messages already sent. In recent days Phone Number List the app has given several news such as the possible launch of WhatsApp for Business, which is (theoretically) the name of a new version of the instant messaging application owned by Facebook. WhatsApp allows you to delete messages already sent. Everything indicates that they would be targeting the world’s leading company in its segment there.

  • When and how often do retailers send emails to their customers?

    A current ‘classic’ technique that can be very effective, but that must first be dealt with by finding the right balance between connecting with the consumer, without harassing them with annoying messages. A study by the email marketing company Coherent Path shows what the current trends are among industry professionals when it comes to undertaking these Belgium Phone Number List campaigns. First, 85 percent say they will prioritize what worked for them last year, while 87 percent will send commercial messages related to the biggest holidays and significant events. Most of the interviewees are aware of the risk of overwhelming their clients if they send too many emails. About 43 percent say they send 1 or 2 emails a week, while 46 percent report sending between 3 and 4.

    But because email is such a powerful tool, professionals are being pressured by their companies to be used in more campaigns. Only 11 percent report sending 5 or more emails weekly, although most say they feel pressure to send more messages to increase returns and awareness. Among the success factors of emails, there are offers and discounts, and is that many customers know that email marketing usually include promotions. 75% of the participants indicate that they use promotions to attract income, when making their shipping plans. Likewise, 33 percent say that between 50 percent and 75 percent of the emails they send include promotions, and 25 percent of professionals include more than 75 percent of their emails, some type of discount.

    While many of the retail marketers are getting positive results with their tactics, there is still a lot of room for improvement, according to the study results. For example, even though there is a lot of talk about personalization, only half of the participants reported personalizing their messages based on previous customer activity. Additionally, just 25 percent Phone Number List of retail marketers reported rethinking their email content, which can, if done properly, save time and resources. Although it can be difficult to find the perfect recipe, there is a good reason for retailers to invest in email marketing and that is that according to numerous studies, such as those of the Data and Marketing Association (DMA), Demand Metric, New York American Marketing Association (NYAMA ) and BrandSpark, is the digital marketing channel that provides the highest returns.

  • Brands that insult women: Lifestyles Chile

    Last International Women’s Day highlighted brands, community managers and creatives who wanting to join the trend shoot themselves in the foot and because they want to be funny they end up insulting women. Despite the efforts to change the advertising world around Buy Australia Phone Number List gender stereotypes, on March 8 we saw from the traditional advertisements of irons and washing machines for International Women’s Day , to brands that, when trying to combat preconceptions they encourage them, ” They say that women don’t know how to drive, but … ”

    One of the cases of community managers without common sense and aggression towards women was that of Lifestyles, an Australian condom company. In their official Facebook account for Chile , they published a post that says “When the teacher is angry, it shows. And how has your nephew class back been? (sic)”. Then the invitation to solve an equation Phone Number List whose result is that “the teacher lacks peak”, that is, she lacks sex. Obviously Lifestyles’ “joke” did not go down well and the brand was immediately the target of harsh criticism for its misogynistic comments. After the criticism, Lifestyles Chile published on Facebook, where more than 75 thousand fans, that “they got out of hand” and offered an apology to their followers and friends. He assured that the situation will not be repeated. The case is one more example that there are still many people in the industry who do not understand that the world is changing.

     

  • Like Prometheus, Alien Covenant has a transmedia narrative campaign

    Years ago, Prometheus, a film directed by Ridley Scott, drew attention for its transmedia campaign that took the experience outside theaters. Now Alien Covenant does something similar. The first piece is an advertisement for the android Walter. Alien is a series of Australia Mobile Number Database science fiction films that have a huge fan base around the world. In 1979 the film “Alien”, directed by Ridley Scott, was released and changed the genre forever. Alien became a franchise comprised of Aliens, Alien 3, Alien: Resurrection, and two Alien vs Predator crossovers.

    In 2012 Ridley Scott released Prometheus, a prequel to the entire series that received positive results from most fans. This year another installment will be released: Alien Covenant, also directed by Scott and which, according to the first trailer, will have a similar tone to the originals. As part of the promotion of Prometheus, five years ago, the marketing campaign had a couple of videos that were not trailers but complementary pieces to the film. One of them is an ad about how the model android David 8, (Michael Fassbender) works and feels.

    The other piece is a TED Talk, which is set in 2023 and shows a Peter Weyland, played by Guy Pearce, younger than he appears in Prometheus. Also, a couple of websites were made, like WeylandIndustries.com , to make the fan experience greater. Now, the sequel to Phone Number List Prometheus, entitled Alien Covenant, repeats the formula and started a transmedia campaign with a website and a video in which we see Fassbender again but now giving life to another android: Walter. The MeetWalter.com site explains the functions of the android Walter and in addition to offering clues about the character’s behavior in the film, we can see a cross-marketing strategy with the processor manufacturer AMD.

  • 100 free flights for you to have a job interview in New Zealand

    The New Zealand government is looking for the best candidates with skills related to development, 100 free flights Buy UK Mobile Phone Number List for you to have a job interview in New Zealand. programming and technology, so it has just announced that it will offer 100 free flights, accommodation and tours to Wellington to people who want to attend a job interview. The program is called “100 free flights for you to have a job interview in New Zealand. Looksee Wellington” and it is a partnership created between the Government and a global recruiting company.

    The objective is to “face the shortage of technology skills in the city and evaluate the recruitment of new software developers, creative directors, product managers and analysts,” declared the authorities. 100 free flights for you to have a job interview in New Zealand. But how can you participate? Those interested in applying must do so online before March 20, the most Phone Number List popular profiles will be selected by several heads of the technology firm. 100 free flights for you to have a job interview in New Zealand. The cost of bringing each candidate to New Zealand for a week would be approximately $ 2,750, which is equivalent to around $ 275,000 per 100 candidates.

  • Netflix is ​​already watched in 54% of US homes

    The OTT platform , Netflix , is already seen in 54 percent of American households, which shows that the popularity of the platform continues to grow like foam, since five years ago, Netflix penetration barely reached 28 percent , according to a Statista report. Data from Leichtman Research Group highlights that OTT platforms continue to rise, however, traditional UK Phone Number Database List television is not dead, with 46 percent of those surveyed claiming to “occasionally watch television.” Likewise, the analysis reveals that 30 percent of American households consume content from Video on Demand ( VOD) platforms . Among the interesting data, it stands out that 64 percent of households in the United States have a private television or streaming service, while Netflix is dominated by 23 percent by older adults, compared to 6 percent in 20111.

    In addition, 65 percent of pay TV subscriber households use VOD services, compared to 42 percent in 2011, while in that same year, people preferred to watch television, by 70 percent and in 2016 only it was 46 percent. Currently, the platform is in charge of expanding its Netflix is Phone Number List ​​already watched in 54% of US homes platform in the market it has secured, and creating new local productions in the regions where it is arriving, such as Asia and India . Among the productions for his loyal audience, he highlights the productions he makes together with Marvel studios , while to penetrate the Asian market he prepares a medieval series, set in South Korea and with zombies.

  • What is the perception of the effectiveness of Mobile Banking in Mexico?

    The trend of implementing technology to most of the daily activities of the human being continues to rise – according to IAB Mexico, 84 percent of Mexicans have a mobile device – and as expected. the economy sector is one of the most favored. Mobile banking is a latent reality in Mexico and by 2020 the Aztec country is forecast to be a world leader in the Buy Cell Phone Number Lists USA field of mobile payments. Undoubtedly, mobile technology represents many advantages for banks since it mainly serves as a mechanism for inclusion in the financial world , whose knowledge is currently necessary to enjoy economic health. According to Deloitte’s Financial Services Center, in the next five years mobile banking will cease to be a choice to become a necessity , a fact that is already palpable when observing how most banks put mobile banking as an essential component of your trading strategies and attracting new customers.

    And it is that the advantages offered by this service are clear : higher income for banks thanks to obtaining key information from customers such as their habits, cost savings for companies that will obviously need fewer human resources and a better experience for the client. According to Phone Number List the 2016 Banking Services Customer Service Study of the Merca 2.0 Research Department, 23.7 percent of Mexican Mobile Banking users – currently reaching 4 million people – prefer the services offered by BBVA Bancomer while the Citibanamex group and Santander tie in second place with 19.7 percent of users. The digital users of BBVA Bancomer and Banamex thus perceive the effectiveness of the mobile banking offered by these institutions:

     

  • Why do they accuse Google and Facebook of ad fraud?

    The new advertising formats of Google and Facebook on their platforms, search engines and live video broadcasts aroused consumption habits never seen before, however, it also caused the discontent of marketing agencies, who express their disagreement with the measurement USA Phone Number List tools of both companies. The head of the marketing agency, WPP , Martin Sorrell, pointed out that Google and Facebook have errors in their measurements, which can cause ad fraud, and contradicted Google’s claims that they had “allayed” the concerns of advertisers. , after Brands like Land Rover were accused of financing terrorism .

    For the representatives of the marketing agencies, Google and Facebook “did not do enough” to limit the exposure of brands in ads where members of the Islamic State appeared, which may cause a rethink in programmatic advertising. Exposing those brands in terrorist ads exposed them to the public, which became a massive problem, upsetting marketing agencies like WNN, who accused Google and Facebook of not taking responsibility. In response, Google said that it will modify its algorithms to further protect brands from unnecessary exposure and questioning by the public opinion, in addition to combating malicious content and reengineering its staff that reviewed content areas.

    For telecommunications specialists, the problem of brands financing terrorism and fake news will only be solved correctly Phone Number List if advertisers and agencies work together and put pressure on Google and Facebook. And is that Google and Facebook currently own 75 percent of digital advertising , so a bad strategy on their platforms and marketing would affect more than 50 percent of brands globally. For WPP, Facebook’s errors about the exaggeration of its videos (longer) and Fake News were seen by 80 percent of Internet users in the world , which “did not leave brands well,” however, he trusted that Nielsen, Comscore, and JicWebs better coordinate with Google and Facebook on data measurement.