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International.- The article entitled “Why are feminists uglier than normal women?” it generated much more than controversy in Spain. A user on Twitter denounced the medium and asked the brands to remove their advertising. He did it. The portal responds with legal action. An article published by the online medium “ Mediterráneo Digital ” has generated a real stir in the Spanish “e-journalistic” world. To what extent are the media Luxembourg Phone Number List responsible for the content of the articles they publish? Is anything good to get visits? Is a complaint from a Twitter account enough for Toyota and Nissan (among others) to decide on an advertising investment? Who decides what is sarcasm and what is offense? These are some questions that many are asking at this time in relation to the publication of the article “Why are feminists uglier than normal women?”

It all started on January 24, when the note signed by Pablo Escobar was published on the news portal “Mediterráneo Digital (Politically Incorrect)”. Hours later, the tweeter @Cristina_H_ publicly criticized the article and asked the brands (through the social network) to withdraw their advertising. “There is a type of press that thinks they can make fun of this kind of thing to get clicks; As women are half the population and the market, I decided to appeal to the social responsibility of the brands that support these media, ” Hernández told El País . Some of the brands, such as Toyota, Nissan, Real Estate Anida Vivienda of the BBVA Group and an insurance company (Línea Directa), did so. They even posted it on Twitter as well.

Toyota, one of the companies that have confirmed the withdrawal of their ads, explained to El País that their advertising was a generic banner that reached Mediterráneo Digital through what is known as rettargeting. “It is direct programming that cannot be controlled at all,” they told the Spanish media. “Once unwanted content is detected, you can add the page’s URL manually to your filter. This way, Toyota’s automatic ads will Phone Number List no longer appear on it, ”they added. The latest news is the publication of an editorial in the Spanish media that explains what happened, apologizes to those who have been offended by the note and, in harsh terms, warns that it will initiate legal action against the tweeter (“criminally and legally immediate ”, says the text) and“ against all those people and media that through public speakers or editorial content pour accusations of an injurious, slanderous, humiliating and notoriously false nature ”.

Work and professional experiences will be part of your history on the web, it will only be enough for someone to do a search with your name to obtain all the results, including the best and worst practices. A 2016 survey by the Next Web portal revealed that 1 in 4 Americans acknowledged being affected by the information that exists about them on the internet, which played a hard time when it came to getting a job or financing for a business. Among the recommendations that Next Web recommends to clean up your online Buy Lithuania Cell Phone Number Database reputation, the following stand out: The analysis suggests that each person analyze their real profile, since each has a different presence online, and recommends searching on Google, Bing and Yahoo, using or activating the privacy option so that the search is not biased.

Among the recommendations is building your image on your social media profiles, or strengthening your presence in the virtual world with a good personality, as if you were meeting someone face to face. He advises creating a brand of your name, that is, combining your name with a fresh domain. He recommends creating a domain with your content, even calling it “social real estate”, which will help you change your search results. In addition, you must effectively manage your time online based on your needs, whether they are social or work. In case of building a professional image, it is preferable to build what can be offered to people.

It starts with a real plan to create a social media strategy, which starts with understanding how you can delight the public at the same time that you can boost your personal brand. In addition, it is Phone Number List essential to understand what the audience wants to know and then win their attention and approval. Now that the plan is ready, the next step will be to create a schedule to move forward. It will be necessary to establish when to publish on social networks with a high level of periodicity, not when you “have the opportunity”.

In these days in which relations between the governments of the United States and Mexico have become tense, the wall has been the topic of conversation on the networks and many brands have jumped on the train. Now a brand of roast chicken shows us that it doesn’t take a lot of Lithuania Phone Number List budget to make something flashy. This week the topic of conversation in Mexico has been Donald Trump and the wall that he plans to build and extend along the border of more than 3 thousand 100 kilometers that separates the countries.

There are not a few brands that have made content related to the subject, the majority are signs of optimism towards Mexico in the face of the challenges it faces. A post from one of the branches of the Pollo Feliz chain is drawing attention in networks for its creativity and low budget. In the image shared by Pollo Feliz from Boca del Río, Veracruz , we see the wall and behind it Donald Trump and the mascots of KFC and McDonald’s: Colonel Sanders and Ronald McDonald’s.

On Twitter there are more than thirty Pollo Feliz accounts because it seems that there is no central communication and each establishment can manage its social networks. Also, this brand has been Phone Number List mentioned among the comments about stopping American products. The Mexican roast chicken company was founded by Arnoldo de la Rocha in Sinaloa in 1975, and today it has more than 800 branches in Mexico and the United States. The Pollo Feliz brand emerged in 1980 and, according to the León newspaper AM, it is registered in more than 45 countries with a view to expansion.

Currently it is common to have personal and professional social media accounts , the purpose of which is to keep profiles separate , although it may not always work, since it depends on how we handle social networks and never mix content, messages or greetings for family members in work accounts. According to the .ME domain, if we differentiate the use of our accounts, we can share our personal opinion without problems and without generating Lebanon Phone Numbers controversy on the wrong social media account, since online reputation is hard to build but too easy to destroy. One of the most serious recommendations is to maintain sanity and privacy when building your own reputation or that of your business, and although sometimes it does not work because you are your own brand, on Facebook it can be adjusted from the privacy settings according to the profiles you have added , professional or friendly.

Faced with unlimited hacks , the analysis suggests changing passwords at least twice a year, because if you succeed you will be in the midst of well-known and professional people who do not know you, which is equivalent to being in the middle of a hack. In addition, they recommend not using the same password in your profiles. According to .ME, you should think very well about your publications and what you put on the web, because if you delete it, it does not mean that it disappears from the web, since if you become popular, your passage through Twitter could be registered forever, because just enough a screenshot to immortalize your mistake. In case you have made a mistake, the study suggests keeping double the attention on your publications, it is even Phone Number List advisable to take “moments of reflection” on what you are about to share. Another observation is not to keep your professional accounts on the same gadget , or only use your cell phone for your private accounts.

With gadgets it is very easy to make a mistake, because having the applications available could cause an accident, which would be bad for your reputation, and a mistake could cost your prestige, your job, or the company. In addition to having them separated, specialists recommend that you be careful with what you share online and with whom, that is, take measures to separate your professional and personal life, even those that you may think “is private”.

National consumers of video on demand services, Over The Top (OTT) have increased, while consumers of private and public television have decreased. Although all three services have Lebanon Phone Number List entertainment offers, users give preferences to productions, formats and type of programs. According to the telecommunications analysis firm The CIU, at the end of 2016 6.7 million OTT subscribers were counted in Mexico, such as Netflix, Claro Video, Blim, Amazon, HBO GO, Cinépolis Click, Crackle , among others, which was equivalent to to a growth of 39.6 percent growth, compared to 2015.

Given the growing impact of OTTs, The CIU estimates that the trend would be close to reaching the base of households that consume broadcast television, which are 14.4 million, and even in the long term those with restricted TV, 19.3 million consumers. Among the largest consumers of these services are millennials , aged 20 to 31 and baby boomers , over 50, whose consumption is due to the growing adoption of the internet among households, which is equivalent to 43.2 percent of households in Mexico , which has turned OTT services into an alternative for users and a direct competitor to free and pay television.

Likewise, new consumption habits have redefined the competitive ecosystem of audiovisual content, however, The CIU points out that Mexico is not yet aligned in market terms with the global trend of diversifying access to audiovisual content. At the end of 2016, the OTT platform implementation firm, Soonara , revealed that the global market for these services could Phone Number List reach a value of 62 thousand 300 million dollars in 2020 , in addition to that the sports industry is a niche market that has not yet been exploited. According to Soonara, the American basketball league, NBA , has set the example by transmitting more than 1,300 games per season, 15 games per day, as well as exclusive content for subscribers worth 2,499 pesos per year, with which they have managed to reach an audience of 1.7 million people per game.

The adoption of new technologies to incorporate them into marketing and advertising strategies by brands is a trend that has become very important in recent years. The bots are one of these technologies to gain greater sympathy from the major commercial firms, their application in services attention to the customer is a trend increasingly present. For the next Latvia Phone Numbers four years alone, these types of virtual assistants are expected to facilitate 40 percent of mobile interactions , according to Gartner projections. Starbucks is one of the main coffee shop chains in the world, which is characterized by seeking through its marketing campaigns to strengthen the bond with its customers. Now, the Seattle-based company has launched a new tool aimed at precisely this: offering a better user experience to its audience.

This is My Starbucks barista, an app that was presented last December but now has a new function that allows iOS users and the voice assistant Alexa (from Amazon) to place orders and pay remotely. This is an extension of their Mobile Order and Pay feature app . The idea, according to information from the company itself, is that, in the iOS function , users will be able to place an order in the same way they do in stores, personalizing their drinks and paying for them from their smartphone. Meanwhile, through Alexa, they will have the possibility of reordering an already established or standard order only by issuing an order to Amazon’s artificial intelligence assistant. In both cases, customers will only have to attend a Starbucks point of sale .

Without a doubt, this is one more step towards the digitization of services, in particular of retail stores. However, we cannot yet confirm that it is available to the mass market, since the new My Starbucks barista function will be available only to a thousand iOS customers-users in the United States, while the company prepares its expansion in that country during the Phone Number List second half of the year. From 2017, in turn, the Android version will have to wait a little longer, later this year. The Seattle company is not the only one moving forward with the incorporation of artificial intelligence into customer service programs in order to improve the user experience. Other brands already have efficient programs, such as CNN that, through Facebook Messenger, shares the latest news (breaking news) according to the topics that interest the users who follow it. The news chain is joined by other brands such as American Express, the NBA and the Washington Post, among others.

Are you a community manager and have plans to add your brands to the euphoria for the Super Bowl? There are things you need to know, like what you can’t say and the details you need to master. The Super Bowl will be played on Sunday, February 5 at 5 p.m. (CDMX time), the venue is the NRG Stadium in Houston, Texas, and the teams that will play are the Atlanta Falcons and the New England Patriots. You should not use the expression Super Latvia Phone Number List Bowl if you are not a sponsor Super Bowl is a registered trademark of the NFL and its use is permitted only by companies that pay to be sponsors. The expression can be used for comments about news but not for commercial campaigns that try to promote products or services. Copyright is not a game and you should not put your brand at risk, even if it is not as well known, because the NFL has previously shown that it is unforgiving.

The NFL allows allusions to the game, such as “the Great Game,” “the football championship final,” “the game on February 5,” “the grand finale in Houston,” and so on. The cities “Atlanta vs. New England” may be mentioned, but not the team names “Falcons vs. Patriots.” In Mexico it can be seen through ESPN, Fox Sports, Channel 5 of Televisa and Azteca 7 of TV Azteca. In the United States it will be seen on FOX. In Colombia on ESPN and Fox Phone Number List Sports. The game will last just over three hours. This time the Halftime show will be in charge of Lady Gaga. In the last five editions the show was performed by Coldplay, Katy Perry, Bruno Mars, Beyoncé and Madonna. A very important part of the Super Bowl is the commercials. On the afternoon of that Sunday dozens of advertising campaigns for mass consumption brands, such as food and beverages, and technology services companies are released. The downside is that they can only be seen in the United States broadcast. To see them you have to wait for them to be uploaded to YouTube.

After his viral video of “America we are all” , in response to “Make America Great Again”, where Grupo Modelo, owners of Corona , gave a subtle reply to the statements made by the President of the United States, Donald Trump , about Mexico , now Corona returns with a Kuwait Phone Numbers new video aimed at young entrepreneurs. This is the new Defronterízate ad , where it invites young people to follow their dreams and transform their ideas into entrepreneurship. In just two days, the campaign already has 2.2 million views on Facebook.

Using an example of a young man who develops a robot to later send it on a space mission, Corona provides countless marketing lessons, ranging from: trust your brand, branding while you can, be your own celebrity, add people to your project, Add audiences, or convince others of your ideals and persist until you reach it. With phrases like “the only thing stopping you is you” or “if you moved, you would dedicate yourself to what you are passionate about,” the Mexican brewery seeks to encourage entrepreneurship among Mexicans. The central idea of ​​the spot is to get out of your comfort zone even if you don’t achieve immediate success, to close with the moral of “never stop trying new projects until you win.”

According to Alexandro Pinto, brand director of Corona México , “the new spot aims to celebrate Mexicans who seek to get ahead. Corona now seeks to support enterprising Mexicans ”. Corona has Phone Number List strengthened its brand and has succeeded in Trump’s declarations regarding imposing 20 percent tariffs on Mexican products that try to enter the United States, and in this case Grupo Modelo exports its beers to the neighboring country, Corona, Modelo and Pacifico , through Constellation, a US importer of these three beers.

The year has been a period of great growth for e-commerce and events that have managed to set the tone such as the double-digit growth observed during Singles’ Day in China or the 50 percent increase in mobile sales during Black Friday in the United States is an example of the excellent health of this sector, which seems to be looking forward to a promising year. Faced with a promising outlook, it is necessary to consider what could be the trends Kuwait Phone Number List that will remain in force and could generate a great impact on e-commerce during 2017; which according to Criteo, are the following: The desktop has been the king of high-priced purchases, but in 2017 consumers will be just as comfortable buying expensive items from their smartphone. In the second quarter of 2016, the median order value was 27% higher in mobile than desktop1 and during the same period, the median order value was only 9% lower in mobile browsers than desktop. To capture the growing median order value, retailers must focus on consumer safety and convenience in the mobile checkout process. Consumers will feel more secure when completing a large purchase from their mobile if they experience easy navigation and a shorter checkout process. ”

“Retailers will look for opportunities to pool assets and face growing competition from Amazon. Increasingly, retailers will pool their resources, such as sharing customer data, to gain strength in competing with Amazon and lessen dependence on Facebook and Google. Amazon is expanding into new areas with diversification strategies, so in 2017 it will be essential for retailers to find the right partnerships to compete against the digital giant. ” PLA (Product Listing Ads, known as Google Shooping) will appear as a key channel for customer acquisition. In 2017, retailers will invest more in Google Shopping and expand their Search capabilities to improve customer discovery and conversions. As paid search becomes more competitive and advertisers more sophisticated with targeting and attribution, high-investment channels must be more accountable for results. This reaffirms that retailers should invest in search channels, such as PLAs that primarily target users in the discovery phase, and in technologies that put data behind customer acquisition efforts. ”

“Video advertising will harness the full potential of programmatic
This year, programmatic will not only be used for video ads, but also to automate ad creation and optimization. Thousands of dynamically generated variations of video ads will allow advertisers to run highly targeted and personalized campaigns. Now, programmatic advertisers can create thousands of combinations of text and images overlaid on video in real time to Phone Number List deliver a highly personalized experience. ” Manufacturers will demand more transparency in the trade marketing part. In 2017, manufacturers will demand more accurate and unbiased measurements of ROI on the large amounts of money they spend with retailers. Thus, manufacturers’ sales and marketing budgets will converge as consumers become more easily identifiable across platforms and media. Spending competition will increase as budgets are reordered toward branding and performance (results) goals. This means that, to compete for manufacturers ‘trade marketing budgets, retailers will need to have the right technology to accurately measure manufacturers’ ROI.

Word-of-mouth advertising has always been one of the most effective options that companies have to reach the taste of consumers, carrying out this type of activity is one of the essential elements for Kenya Phone Numbers brands, but it is important that someone put a little Of order, for this are the so-called customer marketers, the professional dedicated to managing consumer opinions.

Nowadays where everyone thinks they are writers or photographers and even marketing kings, it is very important to have someone who is in charge of managing all the comments made by users, being aware of their doubts and being able to calm the masses. Companies are increasingly aware of the thoughts and opinions that users have, being them the core of the marketing strategy.

Customers emotionally connected with their brands are between 25 and 100 percent more valuable when talking about profitability than those who simply say they are satisfied, therefore, a study carried out by Phone Number List Influitive, 60 percent of business leaders put the engagement of the consumers on their priority list and 84 percent of brand managers believe that future consumer engagement will be vital to business growth.

Therefore, we must take into account that the more consumers are linked to the brands, the more they recommend it and the more they talk about it, becoming one of the main prescribers, that is, now the power is in their hands and they are the ones who generate critical content, who interacts with businesses and who decides who to pay attention to or not.