Tag: mobile number list

Dan Brown’s latest novel, “Inferno,” was translated under the CIA’s own security measures. Eleven people locked in a bunker in Milan, permanently guarded, without a telephone or internet connection. Was this deployment necessary to guarantee secrecy? Like intelligence services or military Cambodia Mobile Database departments, certain cultural industries cannot afford to have confidential material revealed. Many people work in a Hollywood blockbuster, different companies in different locations on the planet, who must know how to keep a secret. The release schedule is very strict. A trailer leak can blow up the surprise. However, are those gaffes that the media constantly advertises as unofficial previews of reserved content true?

In November 2012, the first 36 minutes of the film “Harry Potter and the Deathly Hallows” were clandestinely posted online before the film’s release. Warner began to investigate the origin of the leak, while everyone echoed the news. Interestingly, the outcomes of these intellectual property  Brother Cell Phone List disputes rarely make it to the press. Whether these leaks are true or false, their ultimate effect never seriously undermines initial promotional strategies. Quite the contrary. The disclosure of content without the consent of its author, when it comes to intensely awaited works, has become part of the marketing campaigns of the premieres. In some sectors, this strategy is repeated so frequently that it becomes boring. Does anyone think that “Random Access Memories”, the latest Daft Punk album (UK sales record) was released early because it was rumored to be available on illegal download sites?

When presenting a production on a global scale, it is necessary to attract the attention of the whole world. Traditional promotion mechanisms have collapsed. Waiting for their turn in the queue, new book, album and movie releases await, ready to saturate the senses of the world’s population. Promoters are looking for alternative means to achieve an effect on their calls that is increasingly difficult to achieve. Faking a robbery may not be very legal, but is there something better to create suspense?

Currently and largely helped by the economic moment in which we are immersed, the use of discount coupons increases in the order of 18% -20% according to various sources consulted, but, we have an obligatory question, are they always the best tool? Are we not feeding the two-headed Bulgaria Mobile Database monster and it will end up eating us? The discount mechanics are very effective mechanics, but at the same time you have to be very cautious and be very careful when using them. The growing use of the internet is making this type of actions and portals increase day by day, which is leading consumers to be increasingly unfaithful to their brands and only buy them when they have a discount. In which cases should a discount / refund mechanism be used for all or part of the amount of the products?

They must always be used in short campaigns.
To meet very specific short-term objectives. Rotating a reference in a strategic period, encouraging the testing of a new product, temporarily breaking the difference with the distribution brand and / or the competition, .. Another very important aspect is the amount to be reimbursed. A campaign with greater economic attractiveness is always more effective, even Brother Cell Phone List if the scope is smaller. You have to think that the consumer only sees the benefit that it brings to him in particular. If the incentive is not enough, you will not get the desired effect. More and more brands are basing their promotional policy on continuously offering discount coupons for their products or services. But, we should ask ourselves if these short-term benefits are really benefiting brands or just consumers and intermediaries.

Converting consumers into “dependent coupons” can put their image of the brand at risk, as well as the future of the brand and even the company itself. The abuse of these types of promotional tactics can have a boomerang effect totally opposite to the desired effect. The company itself runs the risk of becoming a “dependent coupon”, since to sell its products it has accustomed its consumers to these constant discounts because without them, it does not sell. Companies have at their disposal many other promotional mechanisms, incentives and communication tools that help meet sales objectives but also add value to the brand. According to the latest study published by Havas Media Group, Meaningful Brands 2013, brands must become “relevant” for consumers, to succeed. “In Spain, 86% of citizens believe that brands should contribute to improving our quality of life and only 36% trust brands. Devastating conclusion: They would only really miss 11% of brands if in a future will disappear from the market. ”

So when planning our promotional strategy, “The discount” must be an element to be used on time. But we will have to work on mechanics and promotions that give “Value” to the brands at the same time that they help sell their products. It is essential that the brand’s communication line is aligned with the promotions and incentives offered in order to create real brand value for the consumer. This is why each company, each product and at all times must develop an action tailored to help meet specific and measurable objectives.

A product launch consists of a series of tactical communication and advertising activities. The main objective of these activities is to communicate to the market about the existence of a new product as well as its properties, at the Brazil Mobile Database same time that it begins to transmit its position in relation to the needs of customers and possible competitors. The launch of a new product is a process that aims to introduce said product to the market. Many of the problems that can be generated with a product can be caused by poor planning or execution of a launch plan. It is always necessary to define launch objectives, desired results and indicator in order to monitor success.

It should always be kept in mind that the launch does not represent the end of the development, but the beginning of the sale. Once a product has been launched, it is necessary to have control over the indicators set in advance to determine the objectives achieved and those that need to be worked on. Launching is just the beginning of a process that needs to be completed later. Immediate control of the effects of the launch and its evaluation to verify results is essential. Without proper tracking, much of the spin effect can be wasted. Launching a product requires perseverance and proper planning, organization, direction, and control. The product must be considered in a way that it can meet the needs of consumers, it must perform reasonably well, and produce a profit. Despite a market strategy being developed, if the product is not good enough, its chances of success will be limited.

The right time to launch a product depends on external and internal factors. Internal factors include having an efficient logistics and distribution system, having a pool of trained salespeople, and a flexible marketing plan that includes all the elements necessary for success. It is also very important Brother Cell Phone List that the market is properly selected, this means knowing the people who will eventually be able to purchase the product or service and when they will. Mobile marketing can also be used as part of a product launch. Mobile marketing can be defined as the activity dedicated to the design, implementation and execution of marketing actions carried out through mobile devices.

Mobile devices have some advantages since they are small digital media, easy to use and handle, which allow their transfer to any place without difficulty and whose consumption is done without the need for an electrical connection. The most recognized mobile devices are cell phones, iPods, portable consoles, GPS navigators etc. The main mobile marketing actions [that can currently be worked with are mainly the development of communication campaigns consisting of sending SMS or MMS through mobile devices, either informative or promotional, In addition, communication campaigns can be carried out consisting of the use of mobile devices as a means for people to participate in promotions, contests or raffles that have been previously announced in other media such as radio, press or television.

In these times of economic crisis, the use of discount coupons has been and continues to be the most used resource by FMCG marketing departments as the star promotional action to meet or approach sales objectives year after year. However, the IRI study “Pricing and Promotion in Europe FMCG” highlights that the effectiveness of promotions Bolivia Mobile Database has reached its inflection point and large manufacturers are re-evaluating their promotional strategies. A fact that shows this is that, while the volume of promoted product increased by 2.7% in Europe (2.5% in Spain), sales only increased by 1.7% in Europe (1.6% in Spain) , until mid-2013 The study concludes that the pure and hard-priced promotions no longer bring benefits to either the brand or the distributor and the great challenge is to persuade the consumer with new promotional actions that generate better results, among others, actions promotional that serve to regain brand loyalty.

Price promotions have been an important part of the marketing mix, but in the last 5 years the number of products sold in promotion has increased and already represents 40% of the sales of branded products and only 42% of consumers have a brand in mind before going to buy, according to a survey by Bain & Company and Kantar Worldpanel 2012, which Brother Cell Phone List is clear evidence that brands suffer a very significant erosion of branding and manufacturers are losing more and more strength on the shelf. It is logical, since saving has become one of the fundamental values ​​for the consumer in times when uncertainty is high and the decrease in income is marked. Any consumer tries by all means to save money on his daily purchase.

The use of coupons can work well to attract new customers, to invite a new consumer to try a product or service at a fantastic price that you cannot give up and for which you prefer to your competition. But the massive and indiscriminate use of coupons as a loyalty action is absolutely discouraged since it implies a continuous degradation of the value of our product through continuous discounts. It has been written and said many times before that excessive offers and promotions are counterproductive for brands in the long term. A regular customer will never be able to understand that access to a discount is generalized and accessible to anyone. What can be done then?

REWARD, reward for being loyal, for buying my brand over and over again, which is the idea of ​​a Loyalty Program. A coupon is a one-time reward only for the next purchase. The idea is to reward in the next 5 or 10 purchases. With this you increase the value of your proposal, of your brand. A coupon detracts from your proposal, reduces the price for very little effort, is easily affordable, is short-term.

A reward for future purchases, cumulative, knowing that I am being rewarded more than another customer who has just entered the circuit later than me is rewarding and motivates to continue The pure and simple price discount results in a constant and real devaluation of the brand and the product. The client of a Loyalty Program basically asks for exclusivity and to be treated with some kind of deference or advantage. According to a study by MaritzLoyalty in the US, Loyalty Programs have become a very important aspect of the marketing mix and of the consumer experience with brands: 71% American consumers are enrolled in one or more loyalty programs 57% American consumers modify purchasing patterns to maximize the benefits of a loyalty program 80% think that participation in programs is worth it. Other data that reinforces this idea is a recent survey carried out in the UK and where 58% of English consumers prefer a prize or reward in a loyalty program compared to 45% who prefer discount coupons or lower prices. The goal of a good Loyalty Program is to maintain and grow the value of our product to ensure customer loyalty.

After a crazy day I just got home to continue working. There are many things that we commit to after a long day at work that we must resolve before giving ourselves, if we can, a few hours of rest. Who says that Spaniards work Benin Mobile Database on average less than Europeans? As they say on land # pamatarlos . As usual, I open the mailbox. There are fewer and fewer invoices, most companies invoice electronically. What if I find myself more and more every day is more propaganda, more publicity, more discount coupons. What do I do? Well, the same as most of the readers of this article. I throw everything in the trash can that is next to the elevator in the portal.

What do I think? Well, as a marketing professional and as a technologist, companies do not know that the investment will be a failure, that the impacts will be minimal and that the efficiency and ROI will be a disaster. So I have Brother Cell Phone List spent an entire afternoon trying to convince immobile businessmen. However, the discount coupon is one of the strategies for attracting new customers, not loyalty, most used today. Couponing in our commercial environment

The figures are absolutely staggering. In 2012 there were more than 250 million discount coupons that were “distributed” to the Spanish. We are talking about 40% more than in the previous year. These figures do not include local discount coupons, that is, those that come to us through mailboxes, windshields, or closer techniques, but only coupons disseminated through electronic means. This strong commercial strategy of attracting clients has had an impact. In 2012, about 50% of Spaniards used discount coupons and around 15 million people used more than 8 discount coupons, going for the first time to an establishment for their consumption.
Despite these figures or better, because of these figures, companies have been convinced that the massive use of discount coupons is a wrong marketing strategy, and for several reasons: Although it can be used to attract new customers, the success is very low. The coupon customer is not loyal at all, only loyalty to new coupon offers.
It is an affront against the loyal customer who observes a differential treatment compared to the new customer.

Despite this, discount coupons continue to have a constant growth of around 20% per year, the marketing strategy for the use of discount coupons has been modified in recent years, based on:
To be used in campaigns of very short duration.
Have a very high rotation of the offer associated with the coupon. Discount coupon problems What seemed five years ago was going to be the panacea of ​​marketing has become a real strategic dilemma for companies today, for one or more of the following reasons: The high amount of the offer that users find, both on paper and digital. The high cost that companies incur in hiring their services with digital coupon service companies. The low rate of customer loyalty for the use of coupons. The poor measurement of the results of the campaign by companies. The low use of coupons in relation to their issuance due to problems derived from their conservation, loss and use or exchange.

The consumer is the king, he is the protagonist in any marketing action that is carried out. The digital age has changed the rules of the game. The Internet and social networks play a determining role in any marketing action that is undertaken. The relationship between brands and people has been altered. A new consumer is strongly emerging who asks brands for honesty and clarity and does not accept deception. From the passive and naive consumer of the traditional marketing era, to the incredulous and active one who acts, protests, joins with other consumers and gives their opinion. If in the advertising world it is no longer worth telling anything, in the promotional world you have to do things very well to avoid a crisis that can ruin the reputation of a brand in a very short time.

Poor planning of a promotional action, an error in its management, a change in the rules halfway through, leaving participants without incentive due to lack of budget, misleadingly communicating what the prize consists of or not answering any doubts about claims the consumer who has not Belize Mobile Database participated correctly in accordance with the legal bases of the promotion, causes disappointment, distrust and disappointment in the consumer. The consumer is not stupid, he reacts, joins in and once the crisis reaches social networks it progresses so fast that it is already very difficult to control it. Having a good reputation online is expensive, but it is a good investment because it pays for growth. But be careful because it costs very little to lose it and the consequences are very negative. They can ruin a brand. And although the reaction is quick and immediate, it may be that it no longer arrives in time, …

The great challenge for brands and manufacturers is to carry out the best promotional actions, the most profitable and effective for the customer, but above all, the actions in which all loose ends are tied, that what is said is fulfilled, that governed by what is established in the legal bases. Make a correct estimate of the real target units / volume of sale during the  Brother Cell Phone List promotional period. Communicate the promotion , in the promoted product itself and if this is not feasible, it must be as close to it throughout the promotional period. As a consequence, the product with promotional communication must be on the shelf from the very beginning of the promotion and must disappear once it is finished.
Communication must be clear, from the first reading by the consumer, before purchasing the product . The incentive offered, its limitations, the dates of the promotion and the essential requirements stipulated in the legal bases must be very clear. Offer incentives / prizes whose enjoyment mechanics are simple for the consumer. Once a consumer wins a prize, it must be delivered as quickly as possible so that they can enjoy it.

Offer an accessible participant service . It must be as easy to make an inquiry or claim for a promotion, as it is to participate. Although the instructions are clear, there is always a% of participants who have doubts when it comes to wanting to participate, so there must always be an agile channel in which their doubts are answered, as well as any claim that may arise. arise. The legal bases of the promotion must be followed to the letter from the beginning to the end, no “exceptions” should be made, nor change the rules of the game, since they run like wildfire on social networks and this can generate totally uncontrollable chaos.

Coupons are an important incentive when buying. As reflected in the survey by The Integer Group and M / A / R / C Research, almost half of consumers (44%) admit that they take these types of discounts into account in their purchasing decisions. A relevant fact is that these coupons reinforce Belgium Mobile Database brand loyalty. Customers preferably use these coupons to buy products from brands they already know. This is how 66% of those surveyed refine it. When it comes to evaluating the use of coupons, 68% mainly value the discount it offers. An advantage that takes precedence over whether this coupon can be used in any store, or its validity period.

The survey data also shows different goals for consumers when using these coupons, depending on their purchasing power. Thus, households with higher incomes are not so concerned with obtaining the greatest discount (43%), but rather with obtaining higher quality products. For Brother Cell Phone List their part, the main objective of consumers with more limited resources is to save (65%); rather than enjoying the best quality (56%). Who is the most adept target audience for coupons? The study showed the great enthusiasm on the part of young people between 18 and 24 in taking advantage of the coupons. In addition, they bet on buying products from well-known brands.

Another aspect to take into account when analyzing the use and use of coupons is what type of coupons work best. Thus, the study indicates that those that are distributed in the company’s brochures and publications are the most demanded, followed by those that are inserted in the daily press. Printed coupons are still more widely accepted than those obtained online. However, the report sees rapid growth in mobile apps, though it has yet to overshadow traditional methods. This is especially important in the case of young people under 25 years of age, who consider it important to be able to conveniently redeem coupons online. Although all is said, in later generations this predisposition is hardly significant.

When it comes to buying technology within B2B companies, those responsible for this task actively seek information and content, in order to know in detail the different market options, their characteristics, and the practical application for the company. The Eccolo Media report has Belarus Mobile Database wanted to analyze what type of content influences these managers, as well as its relevance for the final decision. In this way, we have been able to appreciate the relevance of product brochures, or technical sheets, as the most demanded content. More than half of the respondents (57%) claim to have consulted this type of information, more frequently than any other.

Apart from the traditional brochures, 52% of the participants in the study claimed to have read commercial emails from suppliers in recent months, as well as white papers. The case studies were also present in this phase of  Brother Cell Phone List active search and comparison of technology, together with the content contributed by the competition (42%). For their part, eBooks and podcasts had less acceptance (24%). How much content do they need to make their purchasing decisions? The data indicates that half of the respondents (48%) only need between 2 and 5 pieces of content to have a complete vision of the product, and make their purchasing decisions. On the other hand, 25% need between 6 and 8 units, while only 4% consume more than 10. It should also be noted that only 16% are satisfied with consulting 2 pieces of content, to know the technological product that interests them.

Likewise, in addition to being the most widespread consumer content among these technology purchasing managers, brochures stand out as the most influential; highlighted by 39%. Next, the report shows the white papers (33%), case studies (31%), the user guides (23%) and the information on the competition (22%). The fact that respondents consume the same number of commercial e-mails as white papers stands out (52%); instead, they consider that the latter are, by far, more influential for their final decision (32% vs 16%). Therefore, in terms of content marketing, it should be borne in mind that consumption rates do not always represent the interest and utility rate for the audience.

The increase in Internet access in recent years has brought with it an exponential growth in sales over the Internet. According to data from the study carried out by the Online Business School, 32% of people who buy in Spain already do so through the Internet. Due to this, stores, both the smallest and the largest, must adapt their sales strategy to customers who Bangladesh Mobile Database are increasingly in the virtual space than in the physical one. But positioning a brand and some products in the increasingly large Internet market is not easy. SEO was until now one of the main free alternatives, along with social networks, which are already becoming saturated with advertising. That is why one of the great alternatives when it comes to positioning brands and products are discount coupons.

In recent years, discount coupons are becoming an alternative used by an increasing number of consumers. This trend, which came from the Anglo-Saxon market and gained strength with the economic crisis, has established itself as a great savings alternative for buyers and a very important marketing strategy for companies Why use discount coupons in your marketing strategy?
Using discount coupons within the marketing strategy offers us different benefits: Build loyalty to our customers: by offering discount codes for the next purchase, we make it easier for the customer to buy again in the same store. Attract new customers: in a market saturated with brands and similar products, we can differentiate our brand through discounts when purchasing our products or services. This is the case with Europcar discounts .
Increase sales of a certain product: The launch of a new product or service can be incentivized through offers to consolidate it until it is strong enough on its own. Position the brand: using a discount can help to position the brand thanks to the discount code and coupon websites that already have their Brother Cell Phone List own traffic and customers. What channels to use to distribute discount coupons? Different channels can be used when distributing discount coupons, and all of them with good results: Email: according to the IAB Mobile Study 2015, 83% of users declare that they like to receive discounts and promotions by email. It is a very easy initiative to carry out with the company’s own database. Online store: if you have an online store you can use your own port to offer discounts, either on the first purchase or when validating the cart. Discount code websites: these types of websites have their own traffic and a large number of brands that will allow us to position and publicize our brands and products. In addition, we managed to position ourselves in the savings market. Affiliate platforms: they are the intermediaries between the advertiser and the web where the discount coupons will be published. You just have to register to start offering your discount coupons to all your affiliated advertisers. Most of them allow you to select your target audience and personally approve requests from advertisers. Social networks: social networks are a territory that can become saturated with advertising, but an interesting discount can become viral content. For the strategy to be good, it must combine several types of communication, in order to quantify where we are able to reach the most target audience. Another factor to take into account when planning a marketing strategy with discount coupons is the temporality and periodicity. One of the best alternatives is to offer discount codes in low shopping season, when users do not expect to find discounts in order to surprise them.

On the other hand, it is not advisable to offer many discount coupons all the time, since customers tend to perceive it as something normal and not as an extraordinary opportunity to save. There are also a series of risks that we must take into account, such as the possibility of incurring losses if the promotion, the target audience and the maximum ceiling that we are willing to reach are not correctly quantified. As you may have seen, discount coupons are a great alternative when it comes to positioning our brand in the market and reaching new customers.

Loyalty cards when buying or acquiring tourist services have stopped having an influence on the consumption of leisure travelers in Spain. This is demonstrated by the data from the second wave of the 2016 Tourism Barometer prepared by the consulting firm Brain Trust Consulting Services. According to the Barometer, only one in four Spaniards who travel for leisure regularly use the loyalty cards of companies related to the tourism sector. Of those who use them, 52% do so to accumulate points Bahrain Mobile Database compared to 32% who use them to redeem them and only 16% who use them for both purposes. For Ángel García Butragueño, head of the Tourism and Leisure Division of Brain Trust CS and Director of the Tourism Barometer, “Customer loyalty in the tourism industry is now something much more complex than giving them points for their purchases. New travelers expect from companies a personalized treatment, based on their customs and preferences, demand tailored offers and, although price continues to be a relevant factor,

The analysis of travelers’ data, through an intelligent use of Big Data, will be essential in understanding the client, and in its application to offer them completely personalized proposals. The travelers interviewed state that, far from being members of a loyalty club, which are less and less Brother Cell Phone List selective, what they want is to feel unique, and that the offer given to them is individualized, and not only with quantitative but also qualitative benefits. As can be seen from the Barometer data, it seems that the use of loyalty cards is not carried out due to a need to lower prices, nor to obtain prizes that would not be available to users without them. Because, in fact, the greatest use of loyalty cards is among people with the highest family income (over € 60,000) and by age, young people under 35 years of age are the ones who use them the least.

“Young people demand much more from brands, and they are the travelers of the future,” says García Butragueño. “On the one hand, they demand multichannel, to be able to access and purchase tourism products from wherever they want and through any device. On the other, they look for innovative, differentiated and personalized offers that, despite having a good price, indicate that they are acquiring something unique. designed especially for them. ” In an increasingly globalized world, where thanks to technology travelers have immediate access to all information, tourism providers must place themselves in the minds of consumers from an emotional point of view if they want to retain their users, since, once the product has been commoditized, they behave in a promiscuous way with respect to brands, through the philosophy of “smart shopping”. Despite this change in mentality, there are still cards that are going to be and are being used this summer, such as airline, hotel, and gas station cards.

Leisure travel users who do use them opt for some loyalty cards over others, with Iberia being the leader in airlines with 51%, followed by Vueling with 12% and Air Europa with 10%. NH Hoteles leads hotel loyalty cards with 29%, followed by Meliá with 19%. Regarding other providers, Travel Club ranks first with 46%, and after it, gas station cards with 20%, highlighting the low use of the Renfe card with a meager 4%, or car rental cards with a marginal percentage of 2%. By Autonomous Communities, the Canary Islands, and the Basque Country with 36% of use, they are positioned as the most likely to use loyalty cards compared to Catalonia with 20%, and the Valencian Community with 14%, where the use of these cards It is notably lower, while in Madrid 28% are used. Companies in the travel industry have the opportunity before them to look at and learn from other more advanced sectors, where the concept of loyalty has become more sophisticated, offering spaces and communities in which the frequent customer not only benefits from the discounts of the loyalty programs, but rather communicates, shares and disseminates their experiences, with the feeling of belonging to similar and exclusive groups, with benefits not so much economic but social, according to the statements of the travelers interviewed. They have also concluded in their answers that the loyalty programs of airlines, hotels, rent a car, and even travel agencies, have stagnated in time, and have a certainly obsolete format, while they await new, more revolutionary concepts.