Tag: Phone Number List

Unlike what happens with other streaming platforms established in Spain, Movistar’s does have ads. Content with advertising is accessed on demand when you are a customer via some of the Fusion packs, but also when content is viewed using its Lite service. Before starting with the broadcast of the chapter you want to see (which is especially annoying when you are doing a marathon of a series with chapters below Thailand Mobile Database half an hour), they serve an advertisement. And if you are doing a marathon, you will likely see the same ads repeatedly. In my last viewing experience, it has been an advertisement for a private health insurance on which I would like to click on one of those tools of the advertisements on the internet that allow you to indicate “I am not interested” and another for food that I am have chased you to boredom. The advertisement for El Restaurante Ibérico took a while to unravel, because in the end I wasn’t really paying much attention to it.

Although these are the two ads that haunt me right now, including one for a customizable car that is so unremarkable that I can’t remember which brand it is associated with, no matter how much they have already served me several times, in the streaming viewing experience of This service (paid, but with advertising) I have come across other insistent advertisements that have been repeated ad nauseam. As I watched them, month after month, I wondered if maybe they couldn’t profile me Brother Cell Phone List better and also if they couldn’t include more variety (especially considering that they know that this ad has served me not so long ago). The experience is not unique to me and it is not unique to this streaming operator. The problem is, in fact, much more global. Even though on-demand content consumption figures have skyrocketed and advertisers are even more interested than before, streaming advertising is still repetitive and not a big deal.

As they point out in an analysis by The Wall Street Journal , which has started from the US market to analyze the situation, the ads remain in a kind of eternal repetition. Although more and more people are watching series and movies via streaming, for the industry, they point out in the Journal , it is still very difficult to know what who sees and how many times the same ad is served to the same person. And of course this not only annoys the viewer, it has also become a problem for advertisers. Why is this happening? In the case analyzed by the Journal , the problem lies in the fragmentation of the market. There are several streaming players with advertising, multiple connected television operating systems and different apps in which to access these contents. All this means that advertisers are forced to buy advertising space from multiple sellers and channels, without being able to connect all that data under one umbrella.

And not only that: even if they buy advertising inventory from several sellers, the advertising space is the same. That is, you may have purchased ad space from two different streaming advertising vendors and your ads end up in the same content app. This highly fragmented market is making it very difficult to limit consumer exposure to an ad, no matter how much some industry players insist on offering tools to limit the frequency of ads and no matter how much others defend how they profile audiences and market segments. Advertisers report, as one of them does in the Journal article , that you end up seeing the same ad “over and over again.” Advertisers also fear that as viewers increase, so will the ads and, with it, the repetition of the same campaigns.

In the world of digital advertising, ads.txt has established itself in recent years as a kind of potential solution to many of the problems that threaten investment in online ads. The big benefit of ads.txt is, or at least that’s the implied promise, that it helps fight ad fraud. When enabled it helps improve transparency in programmatic advertising and limits exposure to fraud. However, no matter how promising as a solution, the Taiwan Mobile Database results are not without problems and the tool has not become a shielded element against potential problems. For example, implementing ads.txt and not updating it regularly opens the door to new advertising problems and leaves the way open for cybercriminal activity and fraud. And even cybercriminals themselves have learned to cheat the system in a much more proactive way. An investigation in 2019 pointed out that the media had lost between 70 and 80 million dollars in advertising that they had not received, because it had gone to unverified sites that had managed to create a kind of illusion and pretended to be safe sites. They created a mirror game with ads.txt.

But the problems are not only linked to ad fraud and cybercriminal activity, they are also linked to picaresque. That’s what an analysis of Escalated.io just discovered . What exactly has this study uncovered and why is it a problem for the media? Those responsible for the study have analyzed Brother Cell Phone List the correlation between the information included in the ads.txt file and what sellers.json provides. In their sample they have included around 100,000 network domains, to see what happens with online advertising and how it is bought and sold. Their findings indicate that there is a large divergence between the information that is included in ads.txt about the nature of who sells advertising and that that appears in sellers.json.

“The resulting data discovered a high number of entries declared as direct when reseller was expected, based on the fact that sellers.json listed the type of seller as an intermediary,” they point out in the study’s conclusions. This confusion has, on the one hand, implications in terms of transparency. Considering that the industry complains that things should be more transparent, a situation like this is not desirable. As those responsible for the study explain, both ads.txt and sellers.json are tools created to “build transparency and trust” in the programmatic advertising ecosystem. Not using them correctly damages the path to those goals. On the other, it also has an economic effect. Advertisers are paying premiums to go straight to the medium when in reality those amounts are being left on the road by intermediaries.

Researchers have not been able to determine a clear reason why this occurs, although they have identified four behavioral patterns that explain this divergence. That is, they have managed to identify four scenarios that are repeated on a regular basis and for which these identification errors occur. It is not the only reason. There are also strategic reasons. Thus, another reason is in what the medium itself does: it changes the identification from reseller to direct in that environment because it believes that in this way it will increase its income. Another economic reason is in the protection of agreements between media and platforms. Changing the identification seeks to protect exclusivity agreements, so that they are not in a disadvantageous position in the market. And finally, the fourth big scenario is that of human error. They are misidentified because it is not yet well understood what these codes mean and what they work for.

In the online advertising market growth data for the last semesters, one of the players was positioning itself as especially emerging. Although it still did not have the position that the big players in the market occupy (the Facebook-Google duopoly), Amazon has been climbing positions and Switzerland Mobile Database becoming a stronger rival. The online store has managed to capture the attention of advertisers because online purchases are increasingly important, but also because its site has become a default access portal to brands. Consumers, wherever they go to buy in the end, are using Amazon as a platform to discover products. The financial results that the giant published in May already indicated that its advertising division had grown by 44% . In fact, 2020 is being a particularly positive year for the platform and its advertising market. While the advertising market falls in a generalized way, Amazon is one of the players that continues to register increases .

Google may have posted quarterly losses for the first time due to the market contraction and slower investment by some of its key advertiser segments. Amazon has weathered the storm well and benefited from market trends. Locked up in their homes, consumers buy more online and Brother Cell Phone List advertisers are betting more on ecommerce ads. Amazon could emerge from the crisis as an even stronger rival. And that’s where Google has no choice but to make moves. No matter how high a position of power you occupy and no matter how high your role in the market, you cannot let water get into your boat, no matter how minimal the leakage.

And because of this, Google’s latest move regarding advertising on Google Shopping should not be seen only as an act of goodwill, but also as a strategic move. If in April Google Shopping opened its ads for free by eliminating commissions for those shops hit by the pandemic in the United States, now it is also doing it in EMEA and will take it to the global market from mid-October. Beneficial sellers will appear in Google Shopping results for free. “Buyers will find more products from more stores, in time for the region’s peak shopping season,” they explain in the presentation of the action. According to Google data, SMEs have improved results since the free listings appeared. Adding the free presence and paid ads, these companies (in the US, where it operated) achieved double the number of views and a 50% growth in visits.

Google is also launching in some European markets, including Spain, its local service ads option, which focuses on hyperlocal. This ad format, which allows for example to find the closest plumber to home, is not exactly what Amazon allows, which offers ads for products that can be purchased online. For the rest, Google’s movements enter the areas in which the ecommerce giant’s advertising is strong. The emerging world of ecommerce advertising
In addition, advertising in ecommerce and linked to online sales, regardless of who dominates the market, is becoming a segment on the rise. Future forecasts already indicate that investment in ecommerce ads will grow by 18.30% year-on-year. This means growing 30 times faster than the average of the online advertising market.

For the last several years, the epicenter of what matters in internet advertising has been in the market segments. The race to be conquered and the element that marketers were focusing on was niches. The crucial thing was that your audience was seeing your ad and that they did it at the most Sweden Mobile Database appropriate time for it. Everything else was somewhat secondary. This was what underpinned the success of the actions carried out by the algorithms and what positioned programmatic advertising in a prominent way. The promise was, after all, that: consumers would see the most suitable ad for their interests at the right time. The channel would be the one that was available.

But is the channel so unimportant? Not really. Advertisers themselves and the players in the advertising industry had it more or less present even when the key element seemed to be, simply, to reach the right audience. After all, advertising in reference media has always been paid for at premium prices. The last few years have accelerated, yes, the awareness Brother Cell Phone List that not all channels are valid and that the context has serious indirect consequences. The boom of fake news and disinformation make advertisers live in fear (for example, they already fear what may happen to the perception of their advertising on social networks for this reason) and scandals such as the YouTube case have accelerated the feeling of concern in the face of potential reputational consequences.

However, marketers shouldn’t just focus on negative fears and hot spots. Studies and impact analyzes have also shown that there is a positive effect. That is, the advertisements and the channel in which they are displayed can interact, reinforcing the latter the good image of the former. It is the so-called halo effect. The halo effect is not a new discovery, although it is true that more and more studies are reinforcing the idea and providing data that insist on the importance of choosing well and good online media. The latter has been produced by the IAB. The study has been carried out in collaboration with Magid Research Find and concludes that advertising in media considered safe has a significant impact on brand perception. According to the study, trust increases and consumers also become more likely to react to the ad and respond.

40% of consumers recognize that they would be more willing to try a brand after seeing its campaign in the middle of the news (reliable). 45% say they are more likely to visit the brand’s website, 43% that they would consider buying it and 39% that they will feel more comfortable recommending that brand to others. The effect that secure media has on brand ads doesn’t just hit hard points. They also do it in intangible elements. The image of the brand gains in certain values ​​thanks to the position occupied by the ads. Thus, 49% of consumers say, after time, the ads of these brands in secure media, that they are more relevant, 47% that they are focused on consumers and 46% that they are of high quality. And, in general, the appearance of brand advertisements in the news increases the confidence in them by 6%.

Integral Ad Science (IAS), the world’s leading digital campaign verification company, and Google Campaign Manager, the world’s largest global ad server, today announced automatic campaign verification tagging. This agreement will significantly facilitate the verification process in Google’s ad server and will considerably reduce the time spent on this task by agencies and advertisers, who until now did it manually. At the Sri-Lanka Mobile Database same time, brands will have centralized labeling management in campaign management and the flexibility to switch between monitoring or blocking them without the need to re-label or put a new one into circulation. Bell. Along with this, advertisers will have access to a new metric called Vendor Blocked Ads, with which they will be able to access information about which ads have been blocked directly according to Campaign Manager reports. In this way, by having access to all this information in one place, advertisers have more transparency about the success of their campaigns, allowing them to better adjust their strategy to achieve their objectives.

Additionally, advertisers who purchase Display & Video 360 campaigns and who use Campaign Manager for their media purchases will also benefit from centralized management of verification tagging. Because when enabled, ad placements provided by Campaign Manager are Brother Cell Phone List automatically synced with Display & Video 360 campaigns as bundled creatives, reducing the time it takes to serve campaigns. In addition, it is guaranteed that the inventory purchase conforms to the conditions of security and brand suitability. “We are delighted with this alliance with Google. Brands can now activate verification for their campaigns in just seconds using automated third-party verification in Campaign Manager,” said Lisa Utzschneider, CEO of IAS. “This will allow advertisers to spend more time focusing on how to reach and connect to their respective audiences and drive the performance of their campaigns.”

“HP has been actively involved in the beta version of IAS verification tag automation at Google and we’ve seen a huge time-saving impact for our marketing team,” says Chris Liberti, Global Head of Ad ops, HP . “We are delighted that IAS verification is now automated within Google Campaign Manager, allowing us to launch campaigns faster and with the third-party protection that our brand requires. We look forward to implementing verification tag automation across all of our bells”. IAS and Google have been partners for a long time. Together, they provide the industry with cutting-edge technology that helps it advance. In this sense, recently, Google Display & Video 360 have integrated IAS pre-bid segments of contextual relevance, with which brands have more control over where their ads appear and prevent an impression from being inserted next to inappropriate content for it according to your own interests.

The word monopoly has been linked in headlines, analysis and reports to the names of the big technology companies in recent years constantly. In a relatively few years, the giants of the network have been climbing positions and have been taking an increasingly high part of the distribution of the pie in income generated by the network. Their positions are very firm and their weight against other potential players is very high. So much so that if the market is analyzed by looking at their joint positions, it can be concluded that they are the market. There is already talk of a duopoly about Facebook and Google.

But one thing is the analysis and the headlines in the press, others are the movements of the market and the activity of the public administrations. There, in those last points, is where the network giants are having big problems right now, problems that affect all of them and that also come from Spain Mobile Database several fronts. They are also problems, the consequences of which could lead to a tectonic change in how business is done online and what future awaits in marketing, advertising, big data or e-commerce for internet companies. Pressure against Google, Facebook or Amazon has been increasing in the European Union in recent years. Google received a billion-dollar fine in 2017 and another in 2019 , both for abusing its dominant position in the market. Amazon could be the next, as the European Commission finalizes an investigation in this area .

And Facebook has even threatened to leave the European Union, not because of a monopoly investigation but because of a data issue, which is another delicate point in the relationship between the Internet giants and public Brother Cell Phone List bodies. Community justice has ruled that they cannot share data from Europeans with the United States and now Ireland has to apply it. If you do, Facebook warns, they will stop providing service. For the European Union, in one way or another, the American tech giants seem, or at least that’s the feeling it gives from outside, one of the great priorities. At home, however, these companies don’t have it any easier.

A report has been presented in the United States Congress, prepared by the Democratic group, which concludes that Apple, Amazon, Facebook or Google have too much power in their respective markets. They are de facto monopolies, they warn, and must be regulated. “These four corporations increasingly serve as gatekeepers in commerce and communication in the digital age,” they point out , pointing out that this position gives them “an enormous capacity to abuse that power.” And, as some American politicians had pointed out before (it was one of the things Elizabeth Warren said in her race to become the Democratic presidential candidate), her power should be fragmented. They cannot go on, alert, doing everything they do. These conclusions come after a months-long investigation (which included both parties, although only these conclusions come from the Democrats).

The four companies have already defended themselves against these accusations, but the truth is that only the fact that these conclusions have been reached is a basic problem for them. If a political shift occurs in the United States in November, as polls seem to indicate, and the Democrats regain the presidency, this analysis could impact how tech markets will regulate. And, whatever happens, the conclusions work as a legitimizer for what the media and the competitors of these companies have been denouncing for some time. These conclusions are more fuel for the bonfire.

Online advertising fraud is not a new problem. Programmatic advertising has created windows of opportunity for cybercriminals, who take advantage of system weaknesses to divert funds. Advertisers are paying for advertising they create on legitimate sites, but they are actually views South-Korea Mobile Database that make bots. The media are losing income that was destined for them at the hands of the evil of the network. Some studies already speak that about 42,000 million dollars are lost per year in advertising fraud, a figure that will increase with the appearance of new supports for online advertising such as streaming. As the years go by, the numbers will grow.

In recent years, the tactics for diverting funds and grabbing some of the revenue from online advertising have become more and more sophisticated. Thus, for example, analysts have been warning that spoofing, generating both Brother Cell Phone List clicks and false impressions, was going to increase in these years. But the truth is that more and more elements and more activities are appearing that are causing the industry to lose money. For having there are even fake agencies .

And, as a GeoEdge study just pointed out, in a way it’s as if cybercriminals are professionalizing themselves. That is, they have always been professionals ‘of their own’, but now they are fine-tuning what they do ‘as marketers’ much better. That is, they are much more efficient segmenting audiences and targeting victims and with this they are managing to connect more efficiently with consumers. In short, they are better fooled. In fact, as those responsible for the study explain, it is as if they had recruited their own marketing geniuses. Their techniques are much more efficient and much more sophisticated when it comes to convincing consumers.

“This was not the case a few years ago and it has led us to believe that malvertisers have hired their Chief Marketing Officers to improve their content marketing and launch more efficient attacks from a marketing point of view,” say those responsible for the study. Your campaigns perform better because they are so much better done. With this, they not only manage to generate more income with techniques to steal the space that legitimate ads occupy, but also malicious ads are achieving a much better position in the market.

Native advertising has established itself in recent years as a key piece in online advertising strategy. The pull of the format is explained within the same logic that has established content marketing. Consumers are tired of traditional advertising and do not receive it in a positive way. Marketers must find ways to get their messages across and to get consumers to connect with them. Native advertising integrates South-Africa Mobile Database in a simpler way and has managed to bypass those barriers. But is it all worth it in native advertising? The truth is that no: a study has just analyzed how consumers respond to different ads and the different channels that the media and advertisers use to serve this type of ad and has found powerful differences. The essence of what makes native advertising work is that it is integrated with the content of the channel it is served on. That is, it seems like one more content, or at least it doesn’t clash too much with the trend of that channel. That is why it is less annoying and less disruptive.

However, and as a study has just shown, fitting the channel should not imply that it is like the channel: if it is not easy to separate what is native advertising from what is not, consumers react in a negative way. This is what a study prepared by experts from two South Korean universities has just Brother Cell Phone List shown and which has just been published in the Journal of Advertising Research (JAR). Native advertising, they conclude, can arouse a negative response from the consumer if it is too similar to organic content. If it is too similar, the reactions it arouses are those of disappointment and deception.

In addition, it is not only that consumers feel more that they are being cheated, but also that the results that are achieved are also much more negative. Ads that use a format that differentiates them achieve better data on click intent and annoyance perception (they are less irritating). How the way we process information changes
Why is this happening? Researchers have a theory. To manage the information flows and the things that are relevant, our brain must make an effort. We must be vigilant and work for it. That is, we are perceiving the information and doing a processing job. Given the amount of information available, this implies that our brain is overworked. When advertising is not exactly the same as informational content, the brain is able to differentiate it. You know that it is different and that you can treat it in a different way. But that also has a negative point: brand recognition and recall is reduced. Because we don’t pay the same attention to it, we process it less firmly. Therefore, marketers must consider very well what they want to achieve and how they will integrate native advertising into their advertising campaigns. They must be able to take advantage of all the possible benefits, but without burning their consumers for it.

Advertising on the Internet has already had to face not a few analyzes in terms of privacy and not a few problems in its relations with data protection regulators. Regulatory changes, especially the European data protection law, the GDPR, have forced the industry to change many things and readjust many of its actions. The big question, however, is whether the adjustments have been sufficient or whether the industry, on the Singapore Mobile Database contrary, has not been able to fully refine what it is doing to comply with the requirements imposed by the administrations. According to the Belgian data protection body, they have not. The agency has just concluded that Google and the other programmatic advertising players are not complying with what the RGPD requires and that, therefore, they are not protecting the privacy of their users.

This conclusion has been presented in an internal report of the organization (it does not, therefore, consider a resolution and does not suppose, for now, a blow to the industry) to which The Wall Street Journal has been able to access . However, the conclusions of this report could become a serious problem for the programmatic advertising industry, because what the Belgian body has studied are the standards used by the Interactive Advertising Bureau in Europe. It has also done so, taking into account its presence throughout the European Union: given that the body’s headquarters are in Belgium, the Belgian privacy regulator considers it to be the one with jurisdiction.

The data is preliminary, but its findings are concerning for the programmatic online advertising industry. According to the Belgian regulator’s conclusions, platforms fail to comply with the rule in those milliseconds in which they determine which ads will serve each page. During those milliseconds, ad platforms cross a lot of information. They use everything Brother Cell Phone List
they have been able to find out about the Internet user. That use of information is what would not be following the basis of European law. The basic problem is, for the Belgian body, in how information collected is used in circumstances in which the consumer did not give clear consent to be used in advertising. It is the type of data that European law allows companies to collect for “legitimate interests”. Then companies also use them to segment advertising, but according to the conclusions of the agency, consumers did not give them permission to do so and the law does not cover it.

If the preliminary data becomes definitive conclusions, the players of programmatic advertising would have, remember in the Journal , to change how they operate in order to comply with European law or create a special service for Europe. Its segmentation capabilities would change with the process. Of course, the IAB has a say in this funeral as well. The organism has indicated to the Journal , in declarations of its maximum European person in charge, Townsend Feehan, that the Belgian investigation has started from “great misunderstandings” on the capacity and functionality of the advertising platforms.

In an update on their blog, in addition to insisting that the Belgian report has no legal implications and does not imply that they are found to have broken the law, they have also made it clear that they disagree (“we respectfully disagree” with ” apparent of the APD (the Belgian data protection body) from the law. “The IAB has also warned that the body’s findings could have very negative effects on the development of open source standards in the advertising industry. Now, the Belgian conclusions will be analyzed by the agency’s litigation chamber. From there a final decision will come out, from which it is not yet known what date it will have (the Journal points out that it could be until next year). That conclusion will go to consultation with European privacy regulators, before becoming final.

Is highly targeted advertising set to disappear from the internet in Europe? European data protection regulations have made it more difficult for companies to collect according to what data and use information from third parties. And indeed, it may be even more difficult for them to do so in the immediate future: according to the conclusions of a Belgian investigation, but with potential effects for the whole of Europe, Google and the programmatic advertising giants would be violating the GDPR by using data that they collect as basic to later segment advertising with them. Beyond what happens with data collection and regulations in terms of advertising, the European Senegal Mobile Database Union has focused its attention on behavioral ads , advertising that follows consumer behavior and uses their previous patterns as a brand. to make decisions about which ads to show, to whom and when. Basically, you could say that Europe is now focusing on microtargeting. For now, the EU has not legislated this issue, although it has already burned one of the key steps to start doing so. The European Parliament has just supported the request of its committee on legal affairs to ask for a legislative initiative to regulate this type of advertisement. The approval of this petition places it in the hands of the European Commission, which is the one that designs the community laws.

Although the process that would culminate with a potential approved law still has several steps left, the simple implementation of the mechanism should function as a wake-up call for marketers and for the companies responsible for offering these advertising services. It makes it clear that  Brother Cell Phone List
Europe is focusing on this issue and also that, if other open fronts are added, programmatic advertising and the market giants have complex years ahead in the EU. What is Europe marking? Parliament’s petition calls for clearer regulation limiting microtargeting. Seeks to make advertising less intrusive and less annoying (which would further enhance contextual advertising and reduce formats such as retargeting). Other changes handled by Europe Although this is the element that could most visibly change the landscape of digital advertising, it is not the only element that they are working on in Europe and that could force online companies to change part of how they operate.

Thus, for example, a petition has also been approved to create a system that allows Internet users to notify online intermediaries of the presence of illegal content or activities on the network. Similarly, parliamentarians supported a call for digital platforms to improve the transparency of how they handle hateful, harmful and misinformation content. In ecommerce, it seeks to increase measures to fight against the sale of illegal and unsafe products on the network, but also to create rules that help prevent dominant players from limiting the market and new players from entering. The European Commission is working on the Digital Service Act, which it plans to introduce next month and which will possibly incorporate many of these points. The end of the year could come, therefore, with potential changes for the giants of the network and the usual practices in marketing and digital advertising.