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  • 5 Tips to improve your web positioning

    Many people invest large amounts of money in saudi arabia mobile number SEO to position their business in search engines, but the truth is that, to achieve a web positioning that can be sustained, it is necessary to complement the SEO strategy by generating valuable content. If you are wondering right now, how can I do it? or why is saudi arabia mobile number SEO important? Do not worry. In this article we are going to see five infallible tips with guaranteed results to improve your web positioning Know the 5 infallible tips to achieve effective SEO positioning ider that having a lot of traffic on their website is positive and that is why they are investing large budgets in online advertising campaigns (SEM), to attract saudi arabia mobile number users.

    However, there is a problem with this methodology, saudi arabia mobile number and it is that most of the people who come to your website or blog through paid advertising do nothing more than access the web and leave it within a few seconds. They arrive as temporary users, not to stay, but because they have been diverted from their normal navigation. So in order to retain the user and saudi arabia mobile number retain your audience, you need to define a clear metric, which has nothing to do with paid ads, but rather measures the genuine interest of the audience in your content . And what is this point to take into account? The answer is the content that saudi arabia mobile number influences web positioning.

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    In fact, many point out that SEO and Content saudi arabia mobile number Marketing go hand in hand and that it all depends on generating valuable content based on the most requested keywords from users in your industry. In addition, as sale leads experts explain, 70% of consumers are more likely to saudi arabia mobile number buy something when they see that the valuable content of a product or service has been shared by a friend or a reference. Everything saudi arabia mobile number and it seems obvious, original content is essential .

  • The agreement between Oracle and TikTok falters and a London company throws the cane to the Chinese app

    The offer would involve the creation of a new parent company for ksa telephone directory TikTok whose headquarters would be in the United States (as President Donald Trump wishes). The current tenant of the White House wants to avoid at ksa telephone directory all costs that the personal data of US TikTok users end up in the hands of China (and that is why Oracle would be in charge of processing such data in the future), but simultaneously Beijing refuses that the application is controlled mainly by companies from the United ksa telephone directory States.

    A ByteDance spokesperson denies conversations ksa telephone directory with ByteDance Based on the offer launched by Centricus, this company would be open to participation in the international business of TikTok by current investors and other US companies. Even so, and despite the fact that ksa telephone directory The Wall Street Journal claims to have a copy of the offer sent by Centricus to ByteDance, a spokesman for the Chinese company denies that there have been any conversations with the London ksa telephone directory company.

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    The prestigious economic newspaper says, for its ksa telephone directory part, it has proof that Zhang Yiming, founder of ByteDance, would have spoken in Chinese territory about the offer with ksa telephone directory Centricus consultants. The offer sale leads put on the table by TikTok would have a value of 50,000 million dollars It so happens that last year Centricus was about to invest in a rival company of TikTok: the American app Triller. Do ksa telephone directory not miss anything from MarketingDirecto.com and join our Telegram t.me/MarketingDirecto

  • Netflix is ​​already watched in 54% of US homes

    The OTT platform , Netflix , is already seen in 54 percent of American households, which shows that the popularity of the platform continues to grow like foam, since five years ago, Netflix penetration barely reached 28 percent , according to a Statista report. Data from Leichtman Research Group highlights that OTT platforms continue to rise, however, traditional UK Phone Number Database List television is not dead, with 46 percent of those surveyed claiming to “occasionally watch television.” Likewise, the analysis reveals that 30 percent of American households consume content from Video on Demand ( VOD) platforms . Among the interesting data, it stands out that 64 percent of households in the United States have a private television or streaming service, while Netflix is dominated by 23 percent by older adults, compared to 6 percent in 20111.

    In addition, 65 percent of pay TV subscriber households use VOD services, compared to 42 percent in 2011, while in that same year, people preferred to watch television, by 70 percent and in 2016 only it was 46 percent. Currently, the platform is in charge of expanding its Netflix is Phone Number List ​​already watched in 54% of US homes platform in the market it has secured, and creating new local productions in the regions where it is arriving, such as Asia and India . Among the productions for his loyal audience, he highlights the productions he makes together with Marvel studios , while to penetrate the Asian market he prepares a medieval series, set in South Korea and with zombies.

  • “Don’t stream alone”: la campaña de HBO Max que da el pistoletazo de salida a Halloween

    The month of Halloween has arrived, a time when terror buy saudi arabia number takes on a special role and that the streaming service HBO Max has not hesitated to take the opportunity to show fans of scary movies the wide range of terrifying content that the platform puts at your disposal . The campaign, which was launched on buy saudi arabia number October 1 and will continue throughout the month, is accompanied by the claim “Don’t Stream Alone” and shows in just a few seconds the vast catalog provided by this streaming service, owned by WarnerMedia , to its users. Among them, “Anabelle Comes Home”, “It: Chapter Two”, “buy saudi arabia number Dracula has risen from the grave”, “Us” and “The Invisible Man”.

    “In worlds before, Halloween has always buy saudi arabia number been a very fun party – you get the whole house involved, you bring the families together, there is trick-or-treating and these massive celebrations,” says Katie Soo, Senior Vice President, Head of Growth Marketing at buy saudi arabia number HBO Max. according to statements collected by Adweek . “But it’s a different year for all of us, so we said, ‘How can we bring a little more fun and excitement to a holiday when maybe people aren’t going trick-or-treating, when people aren’t buy saudi arabia number experiencing the Halloween they did? in previous years? ‘» , he adds.

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    In addition, the streaming service has launched “buy saudi arabia number Halloween Is Here” , a prominent page that brings together all the favorite Halloween movies and series , more than 140 content and more than 300 hours of programming selected by the sale leads editorial team from buy saudi arabia number HBO Max and grouped into tracks like Terrifying TV, Scares for All Ages, Foreign Frights, and Creepy Cult Classics “You can also find costume inspiration on the Halloween theme page from hits like the buy saudi arabia number Matrix trilogy,

  • What is the perception of the effectiveness of Mobile Banking in Mexico?

    The trend of implementing technology to most of the daily activities of the human being continues to rise – according to IAB Mexico, 84 percent of Mexicans have a mobile device – and as expected. the economy sector is one of the most favored. Mobile banking is a latent reality in Mexico and by 2020 the Aztec country is forecast to be a world leader in the Buy Cell Phone Number Lists USA field of mobile payments. Undoubtedly, mobile technology represents many advantages for banks since it mainly serves as a mechanism for inclusion in the financial world , whose knowledge is currently necessary to enjoy economic health. According to Deloitte’s Financial Services Center, in the next five years mobile banking will cease to be a choice to become a necessity , a fact that is already palpable when observing how most banks put mobile banking as an essential component of your trading strategies and attracting new customers.

    And it is that the advantages offered by this service are clear : higher income for banks thanks to obtaining key information from customers such as their habits, cost savings for companies that will obviously need fewer human resources and a better experience for the client. According to Phone Number List the 2016 Banking Services Customer Service Study of the Merca 2.0 Research Department, 23.7 percent of Mexican Mobile Banking users – currently reaching 4 million people – prefer the services offered by BBVA Bancomer while the Citibanamex group and Santander tie in second place with 19.7 percent of users. The digital users of BBVA Bancomer and Banamex thus perceive the effectiveness of the mobile banking offered by these institutions:

     

  • Online sales will reach a record figure during the 2020 Christmas campaign

    Autumn began a few weeks ago, and with it, saudi arabia mobile number list came a few intense months for companies, marked by dates as marked on the calendars as Black Friday and Christmas . Therefore, companies must prepare to face the demand forecast for these months. According to a Salesforce analysis, digital sales are saudi arabia mobile number list expected to hit historic levels and pressure on shipping capacity to increase . And all this, while companies in the retail sector deal with the blow produced by the pandemic. These months have been characterized by a boom in electronic commerce and companies have had to face levels that other saudi arabia mobile number list years were reached on Black Friday.

    Based on Salesforce predictions on saudi arabia mobile number list consumer behavior for the 2020 holiday shopping season, global online commerce is expected to grow 30% over the holiday season , compared to 8% growth in 2019 . Digital sales will reach $ 940 billion globally. On the saudi arabia mobile number list other hand, during this holiday shopping season the increase is likely to result in an acceleration of online commerce of up to 18% of total retail sales worldwide . Additionally, Salesforce forecasts that total holiday sales will remain stable saudi arabia mobile number list despite this digital growth (5.1 trillion worldwide).

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    The world’s leading CRM company offers four saudi arabia mobile number list predictions related to the 2020 Christmas campaign. As a result of the pandemic, marked by the closure of stores and warehouses, availability, shipping and delivery times have become the priorities of consumers. The total volume of packages that must reach a customer’s hands sale leads will likely exceed shipping saudi arabia mobile number list capacity by 5% globally, according to Salesforce forecasts, potentially delaying up to 700 million packages this Christmas. On the other hand, it is expected that between November 15 and January 15, approximately $ 40 billion in “COVID-19 saudi arabia mobile number list surcharges per delivery” will be generated worldwide.

  • Pluto TV is here: a free “Netflix” with TV channels and advertising

    In an era dominated by content “on demand” find name by mobile number saudi arabia and streaming, more and more platforms are flooding the market: Netflix, HBO, Prime Video, etc. However, all of them are paid services and focus on a catalog of series and movies. Pluto TV, a company owned by ViacomCBS Networks find name by mobile number saudi arabia International, is going to revolutionize this panorama in our country. It is a 100% free and registration-free streaming service that will feature more than 40 exclusive online thematic channels and thousands of hours of on-demand content. His trick? It is sustained by find name by mobile number saudi arabia advertising.

    Pluto TV is a project that recovers linear television, find name by mobile number saudi arabia but from a perspective that combines the most modern trends that have changed the way audiovisual products are consumed. This platform has partnered with Movistar +, who will market the advertising find name by mobile number saudi arabia through its innovative technology. It is the first AVOD (advertising-based video on demand) of these characteristics in our country, which will be available from the end of October . “Pluto TV has shown great success in the US and this launch in Spain marks an important step in our expansion into Europe, where the service is find name by mobile number saudi arabia already available in Germany, Switzerland,

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    Austria and the UK. I am convinced that Pluto TV find name by mobile number saudi arabia will revolutionize the Spanish television and streaming market ”, comments Raffaele Annecchino, President ViacomCBS EMEA and Asia, Digital and Mobile Strategy VCNl. This service will be available through www.pluto.tv , as well as on Apple TV, Android TV or sale leads Amazon Fire TV, and mobile devices find name by mobile number saudi arabia (both Android and iOS). Initially, its catalog will add some 40 channels and various content such as sports and children’s programs, series, cinema, video on demand and gaming. Each month, this catalog will be expanded to find name by mobile number saudi arabia reach 100 channels by the end of 2021 , according to the forecast of ViacomCBS experts.

  • Why do they accuse Google and Facebook of ad fraud?

    The new advertising formats of Google and Facebook on their platforms, search engines and live video broadcasts aroused consumption habits never seen before, however, it also caused the discontent of marketing agencies, who express their disagreement with the measurement USA Phone Number List tools of both companies. The head of the marketing agency, WPP , Martin Sorrell, pointed out that Google and Facebook have errors in their measurements, which can cause ad fraud, and contradicted Google’s claims that they had “allayed” the concerns of advertisers. , after Brands like Land Rover were accused of financing terrorism .

    For the representatives of the marketing agencies, Google and Facebook “did not do enough” to limit the exposure of brands in ads where members of the Islamic State appeared, which may cause a rethink in programmatic advertising. Exposing those brands in terrorist ads exposed them to the public, which became a massive problem, upsetting marketing agencies like WNN, who accused Google and Facebook of not taking responsibility. In response, Google said that it will modify its algorithms to further protect brands from unnecessary exposure and questioning by the public opinion, in addition to combating malicious content and reengineering its staff that reviewed content areas.

    For telecommunications specialists, the problem of brands financing terrorism and fake news will only be solved correctly Phone Number List if advertisers and agencies work together and put pressure on Google and Facebook. And is that Google and Facebook currently own 75 percent of digital advertising , so a bad strategy on their platforms and marketing would affect more than 50 percent of brands globally. For WPP, Facebook’s errors about the exaggeration of its videos (longer) and Fake News were seen by 80 percent of Internet users in the world , which “did not leave brands well,” however, he trusted that Nielsen, Comscore, and JicWebs better coordinate with Google and Facebook on data measurement.

  • The joint vision of data and alerts in real time, key in the Command Center

    The amount of digital information that companies are saudi cell phone prices faced with increases exponentially year after year, and the potential benefit that can be obtained from it is evident. According to the study ‘The age of analytics: Competing in a data-driven world’ by the consulting firm McKinsey, companies that are saudi cell phone prices capable of collecting and analyzing all this data are more competitive and achieve better results. Activity within a communication department is very dynamic and requires immediate adaptation to changes. That is why it is especially important to be quick when managing the information that comes to us and filter it intelligently in order to monitor communication actions and make decisions saudi cell phone prices at all levels.

    To make these decisions, the saudi cell phone prices Marketing and Communication departments constantly analyze hundreds of data that come from the different tools they handle: social media management; monitoring of brand conversations, trends and competition; keyword tracking and web positioning; tools “ads” for paid campaigns; web analytics or email marketing, just to saudi cell phone prices mention a few. All of them generate a volume of information that is difficult to handle in an agile way and in time; embodied in eternal reports that require a long time to analyze and that also, by the time they finish reading, analyzing and saudi cell phone prices drawing conclusions,

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    This presents a problem, and that is that the saudi cell phone prices ability to react is lost. The immediacy that characterizes the digital environment highlights the importance of managing all indicators in ‘real time’; in order to streamline sale leads decision making. The team needs to have saudi cell phone prices all the data at hand and updated to be able to detect trends, analyze behaviors, anticipate problems or simply check that the strategy in place is working. In short, having control of everything that is happening in saudi cell phone prices real time.

  • “Spotify was not born trying to compete for the eyes of the people, but for the ears”, Ricardo Motti (Spotify)

    From lawyer to copywriter, and from creative agency – saudi arabian phone number working with brands such as Spotify and Netflix – to Spotify . This has been the trajectory of Ricardo Motti , head of creative solutions for EMEA at saudi arabian phone number Spotify, who has participated in the “Conversations with …” section of c de c 2020 . The landmark event organized by the Club de Creativos has prepared this type of meeting in which leading professionals from brands and agencies answer interesting questions from the creative community.

    In the first place, those attending this saudi arabian phone number talk were interested in knowing Motti’s opinion on online advertising on platforms such as Facebook and Instagram, as well as on its advertising content. “Advertising offers many possibilities for brands,” he replied. saudi arabian phone number Motti is clear: “The key is creativity: if you have an interesting message, people will pay attention and this is our fight. For Ricardo Motti, making the leap from creative agency to Spotify was a very simple and natural process , since before signing for the streaming audio platform he worked with her as the main client. “They were the best years saudi arabian phone number of my advertising life,” he confessed.

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    On the differences between working in a saudi arabian phone number creative agency and in a company like Spotify, he has focused on the different skills that are needed in each position. «When you work in a creative agency you have your brief and a very specialized role. sale leads Your job is to create ideas, saudi arabian phone number present them to the client and produce them ” , he explained. On Spotify, however, you have to have different skills and play a “more varied” role. Ricardo Motti recommends young aspiring creatives to “always keep learning” and when they saudi arabian phone number stop learning, it will be time to take the next step.