Although it has generated many problems and although it is viewed more and more critically by those responsible for marketing and advertising, programmatic advertising is a very important part of the day to day advertising investment. It has been integrated in an unquestionable way, no matter how much its weaknesses…
Continue Reading....Day: June 1, 2021
TV Ads Jump into Video Games: Brands Seek Younger Consumers
The television crisis has made things difficult not only for the networks – which mainly live on advertising revenue – but also for advertisers. Television had been a means of direct contact with the public and it also managed Venezuela Mobile Database to be so in a transversal way. That…
Continue Reading....The Death of Tracked Redirects – What’s the Threat of the Black Age Threat to Affiliate Marketing?
All tracking requests may be blocked at the browser level very soon. Firefox already wants to delete cookies generated through redirects. In the long run, this can lead to affiliates not being able to make money from affiliate networks that work through redirects. Mozilla Firefox has announced ETP 2.0 ,…
Continue Reading....Google’s latest move limits advertisers’ access to their search campaign data
For advertisers, especially those who move in the field of digital advertising, data is the most important element with which they work. The information is the fundamental piece to be able to later access a much more complete vision of what the consumer is like, what interests them and what…
Continue Reading....The revival of contextual advertising: more control for the media and more security for advertisers
There have been several factors that have caused programmatic advertising that had become basic in recent years to enter a certain crisis. Brand image problems, exemplified by YouTube not so long ago, when advertising sneaked into content that was very negative for brands, caused advertisers to become more critical of…
Continue Reading....Users and consumers find that online ads have become too repetitive
It’s almost like an eternal war: in recent years, the competition in marketing and digital advertising has been between what technology says and what matters in terms of creativity. Creativity has been the traditional ally in marketing and advertising strategy. Creative messages and Uganda Mobile Database innovative campaigns have been…
Continue Reading....Online advertising of videos on YouTube is already starting to infuriate users
Is there a gap between what marketers want and do and what consumers seek and expect? This question could provide complex analysis of market realities and marketing strategy in many areas, but it is clearly important in advertising. In how the advertising strategy has been established and how consumers have…
Continue Reading....The rise of podcasts is increasing the bet on sound ads among advertisers and brands. Guess why?
In the boom of everything audiovisual, sound had been somewhat eclipsed as a content channel and as an advertising scenario. Radio may have been the flagship medium for part of the 20th century, but television managed to eclipse it for the rest of the century. The technology of the 21st…
Continue Reading....Repetitive and poorly segmented: The burden of the emerging video streaming advertising
Unlike what happens with other streaming platforms established in Spain, Movistar’s does have ads. Content with advertising is accessed on demand when you are a customer via some of the Fusion packs, but also when content is viewed using its Lite service. Before starting with the broadcast of the chapter…
Continue Reading....An identification flaw in programmatic advertising is causing advertisers to pay premiums to the wrong person
In the world of digital advertising, ads.txt has established itself in recent years as a kind of potential solution to many of the problems that threaten investment in online ads. The big benefit of ads.txt is, or at least that’s the implied promise, that it helps fight ad fraud. When…
Continue Reading....Google, against Amazon’s burgeoning ad market: will offer free ads on Google Shopping
In the online advertising market growth data for the last semesters, one of the players was positioning itself as especially emerging. Although it still did not have the position that the big players in the market occupy (the Facebook-Google duopoly), Amazon has been climbing positions and Switzerland Mobile Database becoming…
Continue Reading....The power of the halo effect or why the channel does matter when choosing how ads will run
For the last several years, the epicenter of what matters in internet advertising has been in the market segments. The race to be conquered and the element that marketers were focusing on was niches. The crucial thing was that your audience was seeing your ad and that they did it…
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