Day: June 1, 2021

Integral Ad Science (IAS), the world’s leading digital campaign verification company, and Google Campaign Manager, the world’s largest global ad server, today announced automatic campaign verification tagging. This agreement will significantly facilitate the verification process in Google’s ad server and will considerably reduce the time spent on this task by…

The word monopoly has been linked in headlines, analysis and reports to the names of the big technology companies in recent years constantly. In a relatively few years, the giants of the network have been climbing positions and have been taking an increasingly high part of the distribution of the…

Online advertising fraud is not a new problem. Programmatic advertising has created windows of opportunity for cybercriminals, who take advantage of system weaknesses to divert funds. Advertisers are paying for advertising they create on legitimate sites, but they are actually views South-Korea Mobile Database that make bots. The media are…

Native advertising has established itself in recent years as a key piece in online advertising strategy. The pull of the format is explained within the same logic that has established content marketing. Consumers are tired of traditional advertising and do not receive it in a positive way. Marketers must find…

Advertising on the Internet has already had to face not a few analyzes in terms of privacy and not a few problems in its relations with data protection regulators. Regulatory changes, especially the European data protection law, the GDPR, have forced the industry to change many things and readjust many…

Is highly targeted advertising set to disappear from the internet in Europe? European data protection regulations have made it more difficult for companies to collect according to what data and use information from third parties. And indeed, it may be even more difficult for them to do so in the…

The crisis of cookies, which are destined to disappear in the immediate future or at least to cease to be effective since large browsers will block them by default, has caused advertisers and the online advertising industry to once again focus on a old acquaintance, contextual Saudi-Arabia Mobile Database advertising…

The move isn’t exactly unexpected – it was, in fact, one of the big changes Google made to data and advertising at the end of the summer. In September, Google changed how it offered the search data that its advertisers received. It did so, it explained then, for reasons related…

Junk food has become one of the workhorses in advertising regulations in multiple countries. In a way, it might seem that fast-food is the new tobacco , with more and more regulations and more control measures on how these companies sell their products. As obesity rates have skyrocketed in many…

Whether it’s working out in the living room before dinner, catching up on a podcast, or listening to a virtual concert on a Friday night, people are increasingly turning to YouTube as they spend more time at home. To help better tailor advertising to the different ways consumers interact on…

One of the workhorses between advertisers, advertising platforms and users is in the personalization tools. For advertisers, accessing data about consumers and being able to target specific audience segments is very important, because it helps them launch much more specific messages and reach potential buyers in a much more direct…

If you think about it from the point of view of the closest it can seem somewhat surprising, unexpected and even almost unlikely. Imagining Alcampo, Mercadona or Carrefour selling advertising may seem like a somewhat bizarre idea, although in reality it could become the way to the future Poland Mobile…