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  • Why do they accuse Google and Facebook of ad fraud?

    The new advertising formats of Google and Facebook on their platforms, search engines and live video broadcasts aroused consumption habits never seen before, however, it also caused the discontent of marketing agencies, who express their disagreement with the measurement USA Phone Number List tools of both companies. The head of the marketing agency, WPP , Martin Sorrell, pointed out that Google and Facebook have errors in their measurements, which can cause ad fraud, and contradicted Google’s claims that they had “allayed” the concerns of advertisers. , after Brands like Land Rover were accused of financing terrorism .

    For the representatives of the marketing agencies, Google and Facebook “did not do enough” to limit the exposure of brands in ads where members of the Islamic State appeared, which may cause a rethink in programmatic advertising. Exposing those brands in terrorist ads exposed them to the public, which became a massive problem, upsetting marketing agencies like WNN, who accused Google and Facebook of not taking responsibility. In response, Google said that it will modify its algorithms to further protect brands from unnecessary exposure and questioning by the public opinion, in addition to combating malicious content and reengineering its staff that reviewed content areas.

    For telecommunications specialists, the problem of brands financing terrorism and fake news will only be solved correctly Phone Number List if advertisers and agencies work together and put pressure on Google and Facebook. And is that Google and Facebook currently own 75 percent of digital advertising , so a bad strategy on their platforms and marketing would affect more than 50 percent of brands globally. For WPP, Facebook’s errors about the exaggeration of its videos (longer) and Fake News were seen by 80 percent of Internet users in the world , which “did not leave brands well,” however, he trusted that Nielsen, Comscore, and JicWebs better coordinate with Google and Facebook on data measurement.

  • The joint vision of data and alerts in real time, key in the Command Center

    The amount of digital information that companies are saudi cell phone prices faced with increases exponentially year after year, and the potential benefit that can be obtained from it is evident. According to the study ‘The age of analytics: Competing in a data-driven world’ by the consulting firm McKinsey, companies that are saudi cell phone prices capable of collecting and analyzing all this data are more competitive and achieve better results. Activity within a communication department is very dynamic and requires immediate adaptation to changes. That is why it is especially important to be quick when managing the information that comes to us and filter it intelligently in order to monitor communication actions and make decisions saudi cell phone prices at all levels.

    To make these decisions, the saudi cell phone prices Marketing and Communication departments constantly analyze hundreds of data that come from the different tools they handle: social media management; monitoring of brand conversations, trends and competition; keyword tracking and web positioning; tools “ads” for paid campaigns; web analytics or email marketing, just to saudi cell phone prices mention a few. All of them generate a volume of information that is difficult to handle in an agile way and in time; embodied in eternal reports that require a long time to analyze and that also, by the time they finish reading, analyzing and saudi cell phone prices drawing conclusions,

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    This presents a problem, and that is that the saudi cell phone prices ability to react is lost. The immediacy that characterizes the digital environment highlights the importance of managing all indicators in ‘real time’; in order to streamline sale leads decision making. The team needs to have saudi cell phone prices all the data at hand and updated to be able to detect trends, analyze behaviors, anticipate problems or simply check that the strategy in place is working. In short, having control of everything that is happening in saudi cell phone prices real time.

  • “Spotify was not born trying to compete for the eyes of the people, but for the ears”, Ricardo Motti (Spotify)

    From lawyer to copywriter, and from creative agency – saudi arabian phone number working with brands such as Spotify and Netflix – to Spotify . This has been the trajectory of Ricardo Motti , head of creative solutions for EMEA at saudi arabian phone number Spotify, who has participated in the “Conversations with …” section of c de c 2020 . The landmark event organized by the Club de Creativos has prepared this type of meeting in which leading professionals from brands and agencies answer interesting questions from the creative community.

    In the first place, those attending this saudi arabian phone number talk were interested in knowing Motti’s opinion on online advertising on platforms such as Facebook and Instagram, as well as on its advertising content. “Advertising offers many possibilities for brands,” he replied. saudi arabian phone number Motti is clear: “The key is creativity: if you have an interesting message, people will pay attention and this is our fight. For Ricardo Motti, making the leap from creative agency to Spotify was a very simple and natural process , since before signing for the streaming audio platform he worked with her as the main client. “They were the best years saudi arabian phone number of my advertising life,” he confessed.

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    On the differences between working in a saudi arabian phone number creative agency and in a company like Spotify, he has focused on the different skills that are needed in each position. «When you work in a creative agency you have your brief and a very specialized role. sale leads Your job is to create ideas, saudi arabian phone number present them to the client and produce them ” , he explained. On Spotify, however, you have to have different skills and play a “more varied” role. Ricardo Motti recommends young aspiring creatives to “always keep learning” and when they saudi arabian phone number stop learning, it will be time to take the next step.

  • This is how the broadcast industry will change with these automation strategies

    New technologies, artificial intelligence and automation processes are being included by brands, companies, and recently the media, who assure that automation will reduce their growth barriers. An analysis by Ooyala indicates that 180 media executives in 9 countries Buy UAE Cell Phone Number List and cities, including Mexico City, report that automation will help the media to business growth, greater business efficiency, as well as a lower burden job and greater satisfaction. In addition, the growing use of mobile devices requires the implementation of new processes, systems, hardware and software, as well as human capital with new knowledge and techniques.

    Specifically, automation systems in the broadcast industry consist of the modification of supply chains, changes of dates in installations or program updates, cloud services. For 60 percent of media managers , automation represents a way to improve their income, and they are aware that they are “not at the forefront” in technological matters, that is, they recognize that their production business needs of proper logistics.

    Likewise, automation in the broadcast industry allows the media to improve its analytical functionality to identify and quantify bottlenecks in its multimedia operation, it also represents a Phone Number List guarantee of optimal performance, that is, the speed with which it monetizes its programming. According to Ooyala , a correct automation in the media could reduce costs by 76 percent of labor, which would go from 150 to 600 thousand dollars per year , as well as a reduction of up to 85 percent of time to implement projects.

  • The influencer Chiara Ferragni considers going public

    A trajectory of more than a decade as a fashion and lifestyle influencer and more saudi arabia mobile directory than 21 million followers on the social network Instagram. These are the figures that support one of the most recognized influencers around the globe, Chiara Ferragni . In addition to her own documentary “Chiara Ferragni: saudi arabia mobile directory Unposted” in which she shows more details about her life, the Italian influencer has her own signature that includes bags, shoes and accessories , among other products. In addition, she regularly collaborates with luxury brands such as Dior and on her Instagram account you can see how the saudi arabia mobile directory influencer wears clothes from large fashion houses.

    Now, it seems that the influencer born in saudi arabia mobile directory Cremona wants to go one step further with her brand and is considering going public to monetize her character , as she announced in an interview in September with an Italian newspaper. At the moment, it is not known with which of the three companies that the influencer controls would enter the IPO or when it will take place. saudi arabia mobile directory According to Cinco Días , Sisterhood, which manages its marketing campaigns, declared a turnover of 11 million euros last year . Counting on the fashion company Serendipity and TBS Crew, owner of Chiara Ferragni’s blog, they saudi arabia mobile directory generated about 20 million euros in

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    We will have to wait to know more details about saudi arabia mobile directory this possible IPO, but what does seem clear is that the influencers model evolves and grows by leaps and bounds . In fact, influencer marketing is increasingly positioned as an sale leads indispensable asset for brands. saudi arabia mobile directory Not surprisingly, despite the crisis caused by the coronavirus pandemic and according to a study by the influencer marketing agency Takumi, 73% of marketers have increased spending on influencers this year and brands are betting every saudi arabia mobile directory time more to explore new channels, including offline.

  • Xiaomi wins the war against Apple among the Spanish

    Today, enjoying a leadership position in the russia mobile number sample smartphone industry is synonymous with success and billions of euros. In the era of telecommunications and hyperactivity, many are the brands that try to open a gap; however, only a few become benchmarks. According to a study carried out by Idealo.es russia mobile number sample on the occasion of the launch of the new iPhone 12 , 60% of Spaniards prefer the Xiaomi brand to Apple. The preference percentages between the two tech giants are very similar. In fact, within the national territory, some autonomous communities such as russia mobile number sample Catalonia,

    Valencian Community or the two archipelagos prefer russia mobile number sample Apple devices ; while in Madrid, Andalusia or Castilla y León they bet on the Asian brand. In third place, and out of the great competition, is Samsung. As for the preferred models, there are two clear winners: the iPhone 11 and the Xiaomi Redmi Note 8 Pro. These are next-generation devices with great tools of russia mobile number sample refined technology. However, their prices differ by 261% . While the Iphone is priced at € 636, the Xiaomi is worth € 176. Given this large difference, it is not surprising that a high percentage of the population opts for the cheapest russia mobile number sample option.

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    “The data from our latest study reflects that the russia mobile number sample majority of Spaniards opt for Xiaomi when it comes to acquiring a new phone. In most cases this choice may be due to the price difference compared to Apple. However, everything sale leads indicates that the new American model russia mobile number sample will have a lower price compared to its previous models ”, comments Adrián Amorín, country manager at idealo.es. “It will be interesting to analyze the behavior of consumers in front of this new device and discover if its cheaper price russia mobile number sample increases demand in Spain”.

  • Criteo’s Retail Media self-service platform lands in Europe

    As the company recalls, as consumers continue to shift poland cell phone numbers spending towards e-commerce, digital retail media becomes essential to help retailers maintain margins and brands attract consumers. This Criteo platform, poland cell phone numbers launched in May 2020 in the United States and Canada, provides retailers with an avenue to monetize their web page traffic and allows brands and agencies to purchase advertising space on retailer web pages, using streams of standardized work and poland cell phone numbers metrics .

    According to Geoffroy Martin, EVP and General poland cell phone numbers Manager, Growth Portfolio at Criteo and one of the professionals who has been at the forefront of the presentation of the platform, “ Retail Media offers retailers an additional source of income in an increasingly competitive landscape e-commerce and retail . We estimate that the Retail Media market is between 15 and poland cell phone numbers trillion dollars worldwide. For brands, Retail Media makes it possible to reach high-value audiences, without relying on third-party cookies and by linking advertising spending directly to sales results . Also, in the digital age, brands are more exposed to Brand Safety issues, and Retail Media provides a safe home for digital advertising poland cell phone numbers investments, “he added.

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    Criteo’s new platform gives brands, poland cell phone numbers agencies and retailers the transparency and control they need According to the study “Consumer Product Brands: It’s Time to Take Control of Your Retail Media Destiny” by Forrester sale leads Consulting, brands increasingly allocate part of poland cell phone numbers their budget to Retail Media, and 71% of European advertisers value Retail Media because allows brands to follow the evolution of consumer buying behavior from physical retail to e-commerce . On the other hand, the study reveals that poland cell phone numbers % of brands would dedicate more budget to Retail Media

  • 5 metrics to consider in the impact of a video on social networks

    The relevance of social networks in current digital marketing strategies is no secret . Statista projections indicate that in Mexico alone there will be 61 million users of social networks this 2017 . However, an outstanding practice in recent years is to concentrate efforts on videos that are promoted on platforms. This year, about 72 percent of marketers and media UAE Phone Number List professionals plan to reallocate some of the resources devoted to television advertising to their digital video advertising strategies, according to a recent study by the Interactive Advertising Bureau (IAB). There is a big but in all this, the saturation of content that leads to ineffective videos when approaching the consumer, how to detect it? A useful tool in the face of this phenomenon are metrics, which help the broadcaster to know how effective the video released is to consumers.

    Among them, five stand out to consider, in order to detect the impact on social networks: Number of views. The figure is basic to determine virality, for example. To count a view, social networks have different parameters; Facebook gives a view when you have been at least 3 seconds attentive to a video, the same as Twitter and Instagram. Periscope counts it immediately after hitting the stream or 3 seconds after autoplay. YouTube waits 30 seconds and Snapchat does it when the app is launched. Audience retention. This point determines the time that the consumer remains attentive to the content offered. According to Nielsen, 47 percent of the value of a video campaign comes from the first three seconds that Internet users view the content.

    Shares. The number of shares indicates a high level of user engagement and the reach of the video. Giving it a share allows greater exposure of the content, which is only achieved when the video has really generated engagement with the public. Feedback. This resource measures Phone Number List feedback beyond the positive. Be attentive to the comments or the moment in which the consumer leaves the video, the negative point of the strategy and if it is necessary to reconsider it immediately. An example that stood out last year was that of Yoplait , whose content was removed after users on social networks re-fed the brand with comments regarding the perspective, for them wrong, of its strategy. Click Through Ratio (CTR). It is about the clicks on the site or destination that the brand has set, after watching the video. This is decisive if an action has been set to close the strategy.

     

  • SAP Customer Data Platform or how to reach the customer at the right time

    SAP has held its annual SAP CX LIVE meeting, this poland telephone directory time in a virtual environment due to the situation we are experiencing. The event was used to announce the launch of its new next-generation platform for customer data, SAP Customer Data Platform (CDP). Its poland telephone directory goal is to enable organizations to redefine the customer experience in every interaction and in all areas , from commerce and marketing to sales and service. From MarketingDirecto.com we have participated in this poland telephone directory meeting to echo the novelty raised by SAP.

    The event has had the participation of partners poland telephone directory and clients who have shared their experience with the company. With limited time, all of them have been able to share their successful experience with the audience in an environment moderated by Sarah Jones, actress, comedian and Tony Award winner . In addition, all the details of this platform and the poland telephone directory strategic positioning of the company have been commented by Christian Klein , CEO of SAP and introducer of the event, and Bob Stutz , president of Engineering and Operations of SAP. To close this meeting, SAP has had the presence of the actor Asthon Kutcher as a special guest , who has spoken about his investments and his experiences in poland telephone directory the business field.

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    SAP’s new customer data platform is designed to poland telephone directory go beyond marketing and solve those little problems that impede the true potential of effective CPD . They have added a context rich in commerce, sales and service experiences, with relevant and timely marketing. The only goal is personalization, based on your ability to collect and sale leads manage customer data. All this poland telephone directory designed to guarantee a customer relationship for life. The platform continuously connects data on the customer’s price exclusively. So you know exactly when to adjust prices in real time to achieve sales and customer satisfaction. While, at the poland telephone directory same time, you can optimize inventory and save millions of dollars.

  • Professionals and services that we must incorporate into our online commerce

    Digital marketing has become a resource that poland telephone number format must be implemented by all types of companies , both those that were born directly in the heart of the digital age, and those that have had to adapt to new market trends. However, this field encompasses a wide range of methodologies and covering it poland telephone number format on one’s own is often detrimental to results ; This is why it is imperative to find fully trained specialists to achieve the most satisfactory goals. SEO strategies are, without a doubt, the most important when we refer to digital marketing. For this reason, the consultant Miguel Mazario , an expert in Castellón de la Plana, is among the most relevant figures that we have to incorporate into our poland telephone number format business before even entering the market.

    This professional carries out an exhaustive study poland telephone number format of the business, finding the strengths and weaknesses to develop an SEO positioning campaign based on our abilities. This, in a short time, will become the main trigger of our prestige in the search engines. With a good SEO positioning, we derive in organic growth that will take us to the top of Google . poland telephone number format Of course, like Miguel Mazario, we also need to invest in other aspects of digital marketing to enter firmly in the sector in which we are going to specialize. The design of our website is the starting point of any business on the internet, poland telephone number format acting as a cover letter and a sales channel in equal measure .

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    Among the main advantages of betting poland telephone number format on this tool, we find that its interface is fully responsive, thus ensuring multi-device performance . In this way, with the work of highly qualified professionals, we will launch a page at the height of the pragmatism poland telephone number format expected of any contemporary business. In sale leads turn, WordPress is the simplest platform to handle once the designers have carried out their function , allowing the user to self- manage the web without greater complexity. So we’re talking about a poland telephone number format way to invest in short-term functionality and long-term comfort.