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  • The habits that led Elon Musk to create PayPal, SpaceX and Tesla

    The co-founder of companies such as PayPal, SpaceX and Tesla Inc , Elon Musk , who is currently on the advisory council of the President of the United States, Donald Trump, is recognized for setting ambitious goals for his companies. And while Musk doesn’t always meet his Thailand Mobile Number Database targets, as some are too high, like when he promised to sell more than 17,000 Tesla units in the second quarter of 2016 and only sold 14,000, the businessman is one of the most respected billionaires today. , since in less than 5 years it has positioned Tesla above Apple. According to the Quartz publication, the billionaire has maintained habits such as:

    Like the other millionaire, Warren Buffet, Musk claims to read more than 500 pages a day, and defines himself as a “bookworm”, because when he was a child he read 10 hours a day, devouring entire libraries in just 3 days. As if his reading habits weren’t enough, Elon Musk is a true believer in self-taught learning, having used his basic knowledge of Blastar software at age 12 to program a video game that he sold to local computer companies for $ 500. Today, his fortune is in the billions of dollars and he runs businesses that no one does, like a battery plant to power a community in California. His fame has been such that the actor who plays Iron Man, Robert Downey Jr has publicly said that he was inspired by Musk to characterize “the iron man.” While the above habits are shared by most successful entrepreneurs, Musk defines his source of inspiration to constantly innovate as his enthusiasm, being that he grew up poor and with an emotionally abusive father and even sent him to the hospital in some chance. He assured that he believes so much in his project to colonize Mars with his company SpaceX, that he has openly said that “he wants to die on Mars.”

    Musk says that many of his ideas that are now millionaire businesses were previously described as “ignorant” by qualified people, however, he managed to ignore them all and do the things he wanted. He acknowledges that some of his ideas failed to take off, so he believes that “if you are not failing, you are not innovating.” Before he sold PayPal Phone Number List and became the innovative billionaire everyone admires, Musk tried graduate school and dropped out after 2 days because he felt he could learn more on his own. Elon made this decision because he already had the necessary knowledge to be successful, that is, he already had his interests focused, and a graduate degree would help him in nothing.

  • The fall in advertising investment in digital will be between 8.6% and 11.4% at the end of 2020

    has presented this morning the 2nd wave of the 2020 how to find phone number in singapore Digital Media Advertising Investment Study . The report, prepared by the consulting firm PwC, updates the forecasts of last February . And, as a result of the pandemic, investments in H1 are not those expected in the study presented seven how to find phone number in singapore months ago. According to the new data, the market in H1 shows a drop of 16.5% compared to the 2019 data . However, it improves its vision for the second quarter and expects a year-end with a fall of between 8.6% and 11.4% in investment. From IAB Spain they hope that digital will maintain its how to find phone number in singapore leadership as a recipient of advertising investment in Spain.

    In addition, they reveal that the results-oriented how to find phone number in singapore and lead generation segments are the ones that have best withstood the crisis caused by the coronavirus. By formats, they point out that Total Display (non-video display, video, native advertising and branded content), the collapse has been 25% , with an investment of 349.3 million euros. Non-video how to find phone number in singapore display has decreased 20%, reaching H1 investment values ​​of 231 million euros. For its part, Video fell 37% (81.7 million euros in H1 2020). Branded content decreased by 22% (25.7 million euros), and Publicidad Nativa is the only how to find phone number in singapore one that presents a positive growth of 23% and achieves an investment of 15 million euros.

    Email-Database

    Según el informe, redes sociales también how to find phone number in singapore disminuye un 22% con una inversión de 315 millones de euros. La caída Search es menos pronunciada (2%) y la inversión llega a los 492 millones de euros. DOOH se desploma un 58% en H1 con una inversión de 17 millones de euros y Audio Online un 8,4% con 16,7 millones de euros. sale leads Por el contrario, lTelevisión how to find phone number in singapore Conectada crece un 37% y se sitúa en los 3,3 millones de euros. Esta 2ª ola del Estudio de Inversión Publicitaria en Medios Digitales 2020 muestra también las perspectivas para 2020 en cada disciplina. En cuanto a Display total, la how to find phone number in singapore caída estimada en 2020 se sitúa

  • Baby Groot, the character from the new Guardians of the Galaxy Vol. 2 spot

    Baby Groot , is a character that was seen in the Teaser Trailer that they released at the beginning of February and that now Marvel Entertainment gives him a main space in the new Baby Groot, the Thailand Phone Number List character from the new Guardians of the Galaxy Vol. 2 spot. spot that he launched last week and that has generated great engagement with the audience, something clear, which is used to give momentum to Guardians of the Galaxy Vol. 2 .

    The 30-second promo was shared on social media channels, particularly on Twitter and YouTube, and the participation of the little character motivated a great conversation among thousands of users; more than 1,700 retweets and 3.4 thousand Likes, in addition to exceeding 696 thousand views. Baby Groot, the character from the new Guardians of the Galaxy Vol. 2 spot. This probably -part from the beginning of the strategy- motivated Marvel to give Baby Groot more play , both in the miniplips and in the images published on social networks, given the attractiveness of the character among the public. This seems to be applied in different markets, as Twitter users have shared images in different languages

    Guards of the Galaxy Vol. 2 is the next production to hit theaters, part of the Marvel Cinematic Universe (MUC) , one of the pillars of Disney in the last year to report an increase in its income. Its mission Phone Number List will be to Baby Groot, the character from the new Guardians of the Galaxy Vol. 2 spot match and exceed what ‘Guardians of the Galaxy’ (2014) did, which, according to data from Box Office, had an estimated budget of 170 million, but grossed more than 774 million at the box office worldwide.

  • Faced with the new market, this is the missing link in e-commerce

    Hand in hand with technological advances, the consumer drastically evolved their shopping habits and behaviors. Faced with the new market, this is the missing link in e-commerce.  A process that Switzerland Mobile Number Database was previously a line, today is made up of multiple facets, points of contact, platforms and moments of interaction.

    In this regard, a study signed by IBM indicates that 45 percent of buyers support their purchase decisions on the recommendations of their family and friends, Faced with the new market, this is the missing link in e-commerce. while 18 percent trust the retailer or warehouse and 14 percent choose based on a television commercial.

    Added to the above is the fact that even when 67 percent of users start their purchase processes through a digital platform or electronic device, Faced with the new market, this is the missing link in e-commerce. according to Google; however, 95 percent of purchases are made in a physical store, according to the findings published by AT Kearney.

    Mónica García, VP of client service for Mill ward Brown, states that “the proximity to the internet, with these devices and the frequency of use has made us have a totally digitized consumer. Faced with Phone Number List the new market, this is the missing link in e-commerce. Most Internet users can no longer rationalize the world if the virtual world is separated from the real one. There is no longer a separation of worlds; it is a single user and this is digital ”

  • Extreme sincerity of a community manager when criticized

    Colombia.- A reader of a Colombian online medium criticized what she considered non-relevant content and the community manager had a surprising response. The content of the media is an issue Switzerland Phone Number List that has been present in journalism since its genesis. However, in recent years, with the emergence of the internet and the massification of social networks , everything – for better or for worse – has been distorted. The big newspapers must fight every day to try to win an audience that seems to be more interested in high-impact news than in big reports and investigations. Journalism is in that dichotomy today and, it seems, this community manager knows it well.

    It happened this weekend, when a reader from Publimetro Colombia commented ironically in an article on Facebook that she found it banal and unproductive. “Uff, what important news,” he pointed out. The response of the community manager is the one that later traveled the networks. This is what he replied: It is not, we know, but it is a curiosity that has the highest traffic of the week … Unfortunately people do not seem to care about our specials on corruption, the peace process, the mobility crisis in Bogotá, etc., but we will follow them doing because they are necessary, they are important and it is our mission as a medium. This is to pay the payroll that does those other investigations and to please a mass that seems to despise true journalism, but loves the viral.

    The answer, which to tell the truth even seems that it was not written by a simple community manager but by someone with greater weight in the medium, also went viral and reached countless likes Phone Number List on Facebook. See ” Keys to being a good community manager” . In addition, it reached praise on other social networks, where a screenshot of the screen went viral. An example of a quick response community manager is this one from last year in Argentina, after the former presidential candidate and former governor of Buenos Aires, Daniel Scioli , hinted on a TV program that the country’s economic crisis was causing the lack of sexual desire and, in this context, the drop in sales of condoms (condoms or condoms).

     

  • Power Rangers references Marvel in its new trailer

    Lionsgate Movies shows the Power Rangers team ready to take on Rita Repulsa and they do it by giving them a touch of greater power and, as we saw before, with redesigned costumes that make them look like superheroes. In fact, in the new trailer released at the weekend, the production company takes the opportunity to refer to the most famous superhero Sweden Mobile Number Database universe: Marvel, since in second 23, the Blue Ranger asks Zordon if they are like ‘Iron Man or Spider -Man ‘ . The video has accumulated more than 1.2 million views on YouTube, but it had a whole digital marketing strategy behind it. Lionsgate made several posts on both Facebook and Twitter to invite users to follow the trailer release via Live Streaming on Mark Zuckerberg’s network.

    By publishing new promotional content, they obtained more than 67 thousand Reactions and 695 thousand reproductions, in addition to being shared by more than 9 thousand people, while the trailer as such accumulates more than 3.4 million views. All as part of the marketing strategy for the film that will be released on March 24. The strategy to revive this famous franchise from the 90s is not only to appeal to the nostalgia and deep engagement that it built over the years with television audiences, but to return with a new image that resembles Marvel characters. -In fact when the costumes were revealed that comparison was made – in order to “target more mature audiences and win new fans”, in the words of Andrew Menzies (Production Design), for Entertainment Weekly a few months ago.

    But the reference to Marvel is not free, everything has a reason. At least that is what can be interpreted as Walt Disney Studios Motion Pictures is among the credits as producer of the film, in which Phone Number List Lionsgate and Saban Entertainment carry all the weight. It should be noted that not only does it seek to bring the franchise closer to the fall of Iron Man and Spider-Man , but with the other great universe of superheroes because a few months ago a mini crossover of Power Rangers with the Justice League was also announced , agreed between BOOM! Studios and Saban Brands.

  • With a drone, this is how SpaceX transmitted the last landing of its rockets

    The space race has included entertainment fundamentals of promoting new off-planet travel. This is how SpaceX does it , the aerospace company of Elon Musk , also CEO of Tesla who constantly uses content creation and digital marketing to spread his work. Just on Sunday, the company successfully carried out a new launch of the unmanned Falcon 9 rocket at the John F. Kennedy Space Center , as well as its return to the surface achieving a Sweden Phone Number List perfect landing. The Falcon 9 is an unmanned rocket designed to carry 2,500 kilograms of supplies , cargo and experiments to the International Space Station . This time, it put its cargo into orbit and returned to Earth with a vertical landing. Its launch was at the Kennedy Space Center , formerly known as Cape Canaveral, which had not been used since the last shuttle took off and the scene of many NASA launches -the most outstanding were the missions to the Moon-, events that for years they were a show that captivated audiences and has been taken up by countless films, series and commercials.

    A drone, this was one of the contents that SpaceX spread throughout the mission in which it recorded the entire trip with photos and videos; the most striking was the one that shows the Falcon 9 landing seen from the lens of a drone. This time it didn’t explode. The launch of the new rocket comes after the last attempt – in September – another rocket exploded during a liftoff drill. In addition, Musk had to postpone this new last-minute mission to avoid a repeat of this result. SpaceX and Digital Marketing. Although the capture of the Falcon 9 landing with a drone was spectacular, according to various media, digital marketing is one of the preferred ways of the aerospace company to disseminate its work. He has already used streaming on Facebook and YouTube to broadcast takeoffs and landings, as well as recording 360-degree videos to show the return of his rockets.

    These types of actions are important, since SpaceX is one of the companies that seek to revolutionize the aerospace industry; Its plus is that it proposes the launch with the reuse of rockets components and that in the near future it will achieve low cost flights to Mars . But it is not the only Phone Number List one, Blue Origin by Jeff Bezos is another company that seeks to conquer space flights, in fact they are its main competition. Although it also highlights what Virgin Galactic, by Richard Branson , and Boeing does, which also has a project to develop a rocket that is capable of doing space explorations, in particular reaching Mars, in fact it has already presented the new NASA suits for future missions.

  • 20th Century Fox apologizes for using fake news to promote ‘Cure for Wellness’

    The timing is a crucial element when executing any marketing campaign, especially when you want to use some special seasons each year (Halloween, Christmas, February 14, etc.) or emerging trends according to the social context, political and cultural (such is the case of the XV years of Rubí). If properly executed, it can boost a brand to position it in the conversation of users and the media, but if the action is not correct, it can lead to a negative Spain Mobile Number Database impact. It seems that this happened to 20th Century Fox , which had to apologize for making use of ‘ fake news ‘ as part of its digital marketing strategy for the film ‘Cure for Wellness’ , which premiered last Friday in theaters in the United States. United.

    This was due to the fact that the campaign consisted of creating a series of websites that appeared to be local media in various American cities, all of which published ‘ fake news ‘ related to politics and various personalities of music and entertainment, including Presidents Donald Trump. and Vladimir Putin , as well as singer Lady Gaga . The serious thing is that no publication on any site typified that it was false information. As reported by various media such as The Hollywood Reporter and the Los Angeles Times , a 20th Century Fox spokesperson issued a message expressing an apology for using this type of ‘deceptive’ actions within its digital marketing campaign. “In order to attract attention to our films, we do our best to push the limits of traditional ‘marketing’ to creatively express our message to consumers. In this case we did it wrong. The digital campaign was not appropriate at all levels, “said the statement quoted by the media.

    “We have reviewed our internal approval process and have made the appropriate changes to ensure that the campaigns are approved and reviewed by the administration to avoid these errors in the future. We are very sorry, ”the document adds. The issue of ‘ fake news ‘ has gained relevance in recent months, largely due to the alleged role Phone Number List they played in the presidential elections in the United States, where some reports indicate that they had a significant impact on the intention of citizens to vote. from that country. This led to harsh criticism from companies such as Google and Facebook , for not having stricter controls to prevent the publication of false information. Even Apple CEO Tim Cook said during a visit to the United Kingdom that ‘fake news’ is “killing people’s minds”, because unfortunately there are people who spread false news “in order to get clicks, instead of tell the truth ”.

  • The apps that will make it easier for you to save money

    Saving is a challenge for some people, a habit for others and a sport for some more, however, it is common that only a few can do it, since for many it is not a priority, and for others it seems to get out of control. On Android and iOS there are more applications that can help you generate Spain Phone Number List savings or percentages of money that you can set aside from certain amounts, and they can even help you make investment plans in the short, medium or long term, depending on your aspirations. The applications are free, and these are some of them: A savings application for cell phones, since it started as a text messaging service that connected to your bank account, and through artificial intelligence it would make small movements to balance your finances, that is, if you have a lot of money it will only get a few dollars and if you have little, just a few pennies.

    Apparently you can send commands through the application, or by text to save money, or deposit money or send cash to your bank account. Small withdrawals are for you to keep saving. The application not only saves leftovers from your purchase rounds, but also saves up to dollars and cents, depending on your purchases and invests all those cents in financial products, such as stocks and bonds, which will give you a feeling Phone Number List of having “free money” . The application allows you to generate savings and invest in stocks and bonds. It allows you to choose between packages such as “Rollsith buffet” or “Slow and Steady”, which will help you save. If it is about savings and investment, Bettermant is an investment management, which although it charges you for its “fees” and its annual rate is 0.25 percent, which will vary with respect to your requests, as an online financial advisor.

  • Facebook will broadcast Spanish LaLiga matches

    It is clear that social networks are a valuable channel to connect with audiences. Sport is one of the shows that generates the most engagement and therefore the main sports organizations cannot put aside this platform to project themselves. On the weekend LaLiga , one of the ten most profitable in the world of sport, with an estimated business value of 2.2 billion South Korea Mobile Number Database dollars, according to a ranking prepared by the Howmuch.net site, took an important step towards its expansion and its marketing strategy , by announcing that some games will be broadcast through Facebook. This thanks to an agreement reached by LaLiga (the highest category of professional football in Spain and MEDIAPRO, which consists in that all the games that are played on Fridays can be seen through the profiles of both organizations on the social network.

    The first match that could be enjoyed was the one between Granada CF and Real Betis , which ended with the triumph of the team in which the Mexican Guillermo Ochoa plays. It should be noted that, just as we reported a few days ago with the agreement between Liga MX and Univisión to bring the highest category matches of Mexican soccer on Facebook , in a first stage LaLiga games can only be viewed in Spanish territory . There is no doubt that one of the trends that has been gaining strength in the last couple of years and, according to projections, will not stop growing, is the consumption of content through digital platforms , mobile devices and, in particular, video streaming . Worldwide, at the end of 2016, the revenue generated by Video-on-Demand is estimated to be 16,291 million dollars, where Video Streaming (SVoD) reached an estimated market volume of 9,753 million, of according to data from Statista.

    Undoubtedly, this is the product of a change in consumer habits on the part of audiences, mainly those that are part of the millennial and Z generations. Only in the United States, services such as Netflix, HBO Go, Amazon TV are the first option to view content for 52 percent of users, according to a study by consumer electronics company Mohu. To this, we must Phone Number List consider that live streaming through social networks such as Facebook, Twitter, and YouTube , have gained a presence in the market, this largely driven by the fact that these types of platforms have become the preferred channels of brands for contact audiences. Twitter has a strong presence in sports with alliances with leagues of great projection such as the NFL, NBA , and sports of a very defined niche such as golf with the PGA Tour and the ATP . Meanwhile, YouTube has looked to entertainment , with the Coachella Festival and with Youtubers .