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  • “Don’t stream alone”: la campaña de HBO Max que da el pistoletazo de salida a Halloween

    The month of Halloween has arrived, a time when terror buy saudi arabia number takes on a special role and that the streaming service HBO Max has not hesitated to take the opportunity to show fans of scary movies the wide range of terrifying content that the platform puts at your disposal . The campaign, which was launched on buy saudi arabia number October 1 and will continue throughout the month, is accompanied by the claim “Don’t Stream Alone” and shows in just a few seconds the vast catalog provided by this streaming service, owned by WarnerMedia , to its users. Among them, “Anabelle Comes Home”, “It: Chapter Two”, “buy saudi arabia number Dracula has risen from the grave”, “Us” and “The Invisible Man”.

    “In worlds before, Halloween has always buy saudi arabia number been a very fun party – you get the whole house involved, you bring the families together, there is trick-or-treating and these massive celebrations,” says Katie Soo, Senior Vice President, Head of Growth Marketing at buy saudi arabia number HBO Max. according to statements collected by Adweek . “But it’s a different year for all of us, so we said, ‘How can we bring a little more fun and excitement to a holiday when maybe people aren’t going trick-or-treating, when people aren’t buy saudi arabia number experiencing the Halloween they did? in previous years? ‘» , he adds.

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    In addition, the streaming service has launched “buy saudi arabia number Halloween Is Here” , a prominent page that brings together all the favorite Halloween movies and series , more than 140 content and more than 300 hours of programming selected by the sale leads editorial team from buy saudi arabia number HBO Max and grouped into tracks like Terrifying TV, Scares for All Ages, Foreign Frights, and Creepy Cult Classics “You can also find costume inspiration on the Halloween theme page from hits like the buy saudi arabia number Matrix trilogy,

  • What is the perception of the effectiveness of Mobile Banking in Mexico?

    The trend of implementing technology to most of the daily activities of the human being continues to rise – according to IAB Mexico, 84 percent of Mexicans have a mobile device – and as expected. the economy sector is one of the most favored. Mobile banking is a latent reality in Mexico and by 2020 the Aztec country is forecast to be a world leader in the Buy Cell Phone Number Lists USA field of mobile payments. Undoubtedly, mobile technology represents many advantages for banks since it mainly serves as a mechanism for inclusion in the financial world , whose knowledge is currently necessary to enjoy economic health. According to Deloitte’s Financial Services Center, in the next five years mobile banking will cease to be a choice to become a necessity , a fact that is already palpable when observing how most banks put mobile banking as an essential component of your trading strategies and attracting new customers.

    And it is that the advantages offered by this service are clear : higher income for banks thanks to obtaining key information from customers such as their habits, cost savings for companies that will obviously need fewer human resources and a better experience for the client. According to Phone Number List the 2016 Banking Services Customer Service Study of the Merca 2.0 Research Department, 23.7 percent of Mexican Mobile Banking users – currently reaching 4 million people – prefer the services offered by BBVA Bancomer while the Citibanamex group and Santander tie in second place with 19.7 percent of users. The digital users of BBVA Bancomer and Banamex thus perceive the effectiveness of the mobile banking offered by these institutions:

     

  • Online sales will reach a record figure during the 2020 Christmas campaign

    Autumn began a few weeks ago, and with it, saudi arabia mobile number list came a few intense months for companies, marked by dates as marked on the calendars as Black Friday and Christmas . Therefore, companies must prepare to face the demand forecast for these months. According to a Salesforce analysis, digital sales are saudi arabia mobile number list expected to hit historic levels and pressure on shipping capacity to increase . And all this, while companies in the retail sector deal with the blow produced by the pandemic. These months have been characterized by a boom in electronic commerce and companies have had to face levels that other saudi arabia mobile number list years were reached on Black Friday.

    Based on Salesforce predictions on saudi arabia mobile number list consumer behavior for the 2020 holiday shopping season, global online commerce is expected to grow 30% over the holiday season , compared to 8% growth in 2019 . Digital sales will reach $ 940 billion globally. On the saudi arabia mobile number list other hand, during this holiday shopping season the increase is likely to result in an acceleration of online commerce of up to 18% of total retail sales worldwide . Additionally, Salesforce forecasts that total holiday sales will remain stable saudi arabia mobile number list despite this digital growth (5.1 trillion worldwide).

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    The world’s leading CRM company offers four saudi arabia mobile number list predictions related to the 2020 Christmas campaign. As a result of the pandemic, marked by the closure of stores and warehouses, availability, shipping and delivery times have become the priorities of consumers. The total volume of packages that must reach a customer’s hands sale leads will likely exceed shipping saudi arabia mobile number list capacity by 5% globally, according to Salesforce forecasts, potentially delaying up to 700 million packages this Christmas. On the other hand, it is expected that between November 15 and January 15, approximately $ 40 billion in “COVID-19 saudi arabia mobile number list surcharges per delivery” will be generated worldwide.

  • Pluto TV is here: a free “Netflix” with TV channels and advertising

    In an era dominated by content “on demand” find name by mobile number saudi arabia and streaming, more and more platforms are flooding the market: Netflix, HBO, Prime Video, etc. However, all of them are paid services and focus on a catalog of series and movies. Pluto TV, a company owned by ViacomCBS Networks find name by mobile number saudi arabia International, is going to revolutionize this panorama in our country. It is a 100% free and registration-free streaming service that will feature more than 40 exclusive online thematic channels and thousands of hours of on-demand content. His trick? It is sustained by find name by mobile number saudi arabia advertising.

    Pluto TV is a project that recovers linear television, find name by mobile number saudi arabia but from a perspective that combines the most modern trends that have changed the way audiovisual products are consumed. This platform has partnered with Movistar +, who will market the advertising find name by mobile number saudi arabia through its innovative technology. It is the first AVOD (advertising-based video on demand) of these characteristics in our country, which will be available from the end of October . “Pluto TV has shown great success in the US and this launch in Spain marks an important step in our expansion into Europe, where the service is find name by mobile number saudi arabia already available in Germany, Switzerland,

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    Austria and the UK. I am convinced that Pluto TV find name by mobile number saudi arabia will revolutionize the Spanish television and streaming market ”, comments Raffaele Annecchino, President ViacomCBS EMEA and Asia, Digital and Mobile Strategy VCNl. This service will be available through www.pluto.tv , as well as on Apple TV, Android TV or sale leads Amazon Fire TV, and mobile devices find name by mobile number saudi arabia (both Android and iOS). Initially, its catalog will add some 40 channels and various content such as sports and children’s programs, series, cinema, video on demand and gaming. Each month, this catalog will be expanded to find name by mobile number saudi arabia reach 100 channels by the end of 2021 , according to the forecast of ViacomCBS experts.

  • Why do they accuse Google and Facebook of ad fraud?

    The new advertising formats of Google and Facebook on their platforms, search engines and live video broadcasts aroused consumption habits never seen before, however, it also caused the discontent of marketing agencies, who express their disagreement with the measurement USA Phone Number List tools of both companies. The head of the marketing agency, WPP , Martin Sorrell, pointed out that Google and Facebook have errors in their measurements, which can cause ad fraud, and contradicted Google’s claims that they had “allayed” the concerns of advertisers. , after Brands like Land Rover were accused of financing terrorism .

    For the representatives of the marketing agencies, Google and Facebook “did not do enough” to limit the exposure of brands in ads where members of the Islamic State appeared, which may cause a rethink in programmatic advertising. Exposing those brands in terrorist ads exposed them to the public, which became a massive problem, upsetting marketing agencies like WNN, who accused Google and Facebook of not taking responsibility. In response, Google said that it will modify its algorithms to further protect brands from unnecessary exposure and questioning by the public opinion, in addition to combating malicious content and reengineering its staff that reviewed content areas.

    For telecommunications specialists, the problem of brands financing terrorism and fake news will only be solved correctly Phone Number List if advertisers and agencies work together and put pressure on Google and Facebook. And is that Google and Facebook currently own 75 percent of digital advertising , so a bad strategy on their platforms and marketing would affect more than 50 percent of brands globally. For WPP, Facebook’s errors about the exaggeration of its videos (longer) and Fake News were seen by 80 percent of Internet users in the world , which “did not leave brands well,” however, he trusted that Nielsen, Comscore, and JicWebs better coordinate with Google and Facebook on data measurement.

  • The joint vision of data and alerts in real time, key in the Command Center

    The amount of digital information that companies are saudi cell phone prices faced with increases exponentially year after year, and the potential benefit that can be obtained from it is evident. According to the study ‘The age of analytics: Competing in a data-driven world’ by the consulting firm McKinsey, companies that are saudi cell phone prices capable of collecting and analyzing all this data are more competitive and achieve better results. Activity within a communication department is very dynamic and requires immediate adaptation to changes. That is why it is especially important to be quick when managing the information that comes to us and filter it intelligently in order to monitor communication actions and make decisions saudi cell phone prices at all levels.

    To make these decisions, the saudi cell phone prices Marketing and Communication departments constantly analyze hundreds of data that come from the different tools they handle: social media management; monitoring of brand conversations, trends and competition; keyword tracking and web positioning; tools “ads” for paid campaigns; web analytics or email marketing, just to saudi cell phone prices mention a few. All of them generate a volume of information that is difficult to handle in an agile way and in time; embodied in eternal reports that require a long time to analyze and that also, by the time they finish reading, analyzing and saudi cell phone prices drawing conclusions,

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    This presents a problem, and that is that the saudi cell phone prices ability to react is lost. The immediacy that characterizes the digital environment highlights the importance of managing all indicators in ‘real time’; in order to streamline sale leads decision making. The team needs to have saudi cell phone prices all the data at hand and updated to be able to detect trends, analyze behaviors, anticipate problems or simply check that the strategy in place is working. In short, having control of everything that is happening in saudi cell phone prices real time.

  • “Spotify was not born trying to compete for the eyes of the people, but for the ears”, Ricardo Motti (Spotify)

    From lawyer to copywriter, and from creative agency – saudi arabian phone number working with brands such as Spotify and Netflix – to Spotify . This has been the trajectory of Ricardo Motti , head of creative solutions for EMEA at saudi arabian phone number Spotify, who has participated in the “Conversations with …” section of c de c 2020 . The landmark event organized by the Club de Creativos has prepared this type of meeting in which leading professionals from brands and agencies answer interesting questions from the creative community.

    In the first place, those attending this saudi arabian phone number talk were interested in knowing Motti’s opinion on online advertising on platforms such as Facebook and Instagram, as well as on its advertising content. “Advertising offers many possibilities for brands,” he replied. saudi arabian phone number Motti is clear: “The key is creativity: if you have an interesting message, people will pay attention and this is our fight. For Ricardo Motti, making the leap from creative agency to Spotify was a very simple and natural process , since before signing for the streaming audio platform he worked with her as the main client. “They were the best years saudi arabian phone number of my advertising life,” he confessed.

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    On the differences between working in a saudi arabian phone number creative agency and in a company like Spotify, he has focused on the different skills that are needed in each position. «When you work in a creative agency you have your brief and a very specialized role. sale leads Your job is to create ideas, saudi arabian phone number present them to the client and produce them ” , he explained. On Spotify, however, you have to have different skills and play a “more varied” role. Ricardo Motti recommends young aspiring creatives to “always keep learning” and when they saudi arabian phone number stop learning, it will be time to take the next step.

  • This is how the broadcast industry will change with these automation strategies

    New technologies, artificial intelligence and automation processes are being included by brands, companies, and recently the media, who assure that automation will reduce their growth barriers. An analysis by Ooyala indicates that 180 media executives in 9 countries Buy UAE Cell Phone Number List and cities, including Mexico City, report that automation will help the media to business growth, greater business efficiency, as well as a lower burden job and greater satisfaction. In addition, the growing use of mobile devices requires the implementation of new processes, systems, hardware and software, as well as human capital with new knowledge and techniques.

    Specifically, automation systems in the broadcast industry consist of the modification of supply chains, changes of dates in installations or program updates, cloud services. For 60 percent of media managers , automation represents a way to improve their income, and they are aware that they are “not at the forefront” in technological matters, that is, they recognize that their production business needs of proper logistics.

    Likewise, automation in the broadcast industry allows the media to improve its analytical functionality to identify and quantify bottlenecks in its multimedia operation, it also represents a Phone Number List guarantee of optimal performance, that is, the speed with which it monetizes its programming. According to Ooyala , a correct automation in the media could reduce costs by 76 percent of labor, which would go from 150 to 600 thousand dollars per year , as well as a reduction of up to 85 percent of time to implement projects.

  • The influencer Chiara Ferragni considers going public

    A trajectory of more than a decade as a fashion and lifestyle influencer and more saudi arabia mobile directory than 21 million followers on the social network Instagram. These are the figures that support one of the most recognized influencers around the globe, Chiara Ferragni . In addition to her own documentary “Chiara Ferragni: saudi arabia mobile directory Unposted” in which she shows more details about her life, the Italian influencer has her own signature that includes bags, shoes and accessories , among other products. In addition, she regularly collaborates with luxury brands such as Dior and on her Instagram account you can see how the saudi arabia mobile directory influencer wears clothes from large fashion houses.

    Now, it seems that the influencer born in saudi arabia mobile directory Cremona wants to go one step further with her brand and is considering going public to monetize her character , as she announced in an interview in September with an Italian newspaper. At the moment, it is not known with which of the three companies that the influencer controls would enter the IPO or when it will take place. saudi arabia mobile directory According to Cinco Días , Sisterhood, which manages its marketing campaigns, declared a turnover of 11 million euros last year . Counting on the fashion company Serendipity and TBS Crew, owner of Chiara Ferragni’s blog, they saudi arabia mobile directory generated about 20 million euros in

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    We will have to wait to know more details about saudi arabia mobile directory this possible IPO, but what does seem clear is that the influencers model evolves and grows by leaps and bounds . In fact, influencer marketing is increasingly positioned as an sale leads indispensable asset for brands. saudi arabia mobile directory Not surprisingly, despite the crisis caused by the coronavirus pandemic and according to a study by the influencer marketing agency Takumi, 73% of marketers have increased spending on influencers this year and brands are betting every saudi arabia mobile directory time more to explore new channels, including offline.

  • Xiaomi wins the war against Apple among the Spanish

    Today, enjoying a leadership position in the russia mobile number sample smartphone industry is synonymous with success and billions of euros. In the era of telecommunications and hyperactivity, many are the brands that try to open a gap; however, only a few become benchmarks. According to a study carried out by Idealo.es russia mobile number sample on the occasion of the launch of the new iPhone 12 , 60% of Spaniards prefer the Xiaomi brand to Apple. The preference percentages between the two tech giants are very similar. In fact, within the national territory, some autonomous communities such as russia mobile number sample Catalonia,

    Valencian Community or the two archipelagos prefer russia mobile number sample Apple devices ; while in Madrid, Andalusia or Castilla y León they bet on the Asian brand. In third place, and out of the great competition, is Samsung. As for the preferred models, there are two clear winners: the iPhone 11 and the Xiaomi Redmi Note 8 Pro. These are next-generation devices with great tools of russia mobile number sample refined technology. However, their prices differ by 261% . While the Iphone is priced at € 636, the Xiaomi is worth € 176. Given this large difference, it is not surprising that a high percentage of the population opts for the cheapest russia mobile number sample option.

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    “The data from our latest study reflects that the russia mobile number sample majority of Spaniards opt for Xiaomi when it comes to acquiring a new phone. In most cases this choice may be due to the price difference compared to Apple. However, everything sale leads indicates that the new American model russia mobile number sample will have a lower price compared to its previous models ”, comments Adrián Amorín, country manager at idealo.es. “It will be interesting to analyze the behavior of consumers in front of this new device and discover if its cheaper price russia mobile number sample increases demand in Spain”.