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Eclipse, the title of the new film in the Twilight saga will hit the big screen accompanied by a significant financial investment by different strategic partners and commercial brands that have opted to develop and adapt their Denmark Mobile Database actions and marketing campaigns and promotions around this new movie. Some of these companies and associated brands include Hot Topic, Nordstrom, Volvo or Burger King, which globally have invested around 90 million dollars in advertising, product placement and cobranding actions related to the third installment of this saga directed by David Slade.

With this type of strategy, advertisers and brands seek to align their image with the cult of millions of fans towards the Twilight saga and therefore hope that their strong commitment to the film pays off. In this sense, Burger King has estimated an investment of around 10 or 15 million dollars for an aggressive marketing campaign that includes television commercials, cobranding actions on its products and restaurants, and strategies Brother Cell Phone List in the media and networks. social networks such as Facebook where Burger King has launched different initiatives to connect and talk with fans of the saga.

The Volvo car brand is another of the outstanding examples of companies that have experienced the enormous reactions generated after the first film in the saga, where the vampire Edward was driving one of their cars. And although taking into account factors such as the fact that many teenagers cannot afford a Volvo or are not old enough to drive, the main objective is to generate a positive trend towards the brand. However, the real beneficiary in this business is undoubtedly the film studio industry itself, which struggles with the increasing costs of marketing and which finds in this type of commercial agreements the best economic support not only to have a few additional millions but to increase and create greater “buzz” and the noise needed to drive ticket sales.

The Coca-Cola company has confirmed the cancellation of the advertising campaign that would feature the English Manchester United player, Wayne Rooney. The company’s decision would have been the result of recent Czech-Republic Mobile Database sensational revelations about his alleged relationship with a prostitute. Rooney, who is estimated to generate more than 7 million pounds sterling a year through advertising, would be the protagonist of the campaign that Coca-Cola Zero wanted to launch soon and that would carry the image of the player on its cans and soft drink bottles.

In this sense, just a few weeks ago the Coca-Cola company spoke about it, announcing the change of plans in its marketing strategy given the media coverage of the scandal that surrounded the English star, stating that given the situation the image of the player it was not appropriate for the Brother Cell Phone List planned promotion. However, the relationship between Wayne and Coca-Cola remains alive as the English player is currently part of the “Coke Zero Street Striker” program, which has served to encourage thousands of young people to get involved in football. Currently Ronney also has different advertising and image commitments with different brands, including Nike, Tiger and EA Sports.

For the second consecutive year, OgilvyActionYunes was chosen as the Best Promotional Marketing Agency in Argentina at the Jerry Goldemberg Awards for Excellence in Communications ceremony. This distinction – which Editorial Cyprus Mobile Database Dossier has been granting for 13 years – distinguishes professionals and companies that contribute with their work to the development of communications in our country.

“The award comes at a unique moment for the agency. Every member of the company is deeply involved in this project that began long ago and took a fundamental step just over two years ago by integrating with Ogilvy. I also Brother Cell Phone List want to highlight the trust of our clients, particularly this year, which has been a period of deep team consolidation, creative innovation and focus on results ”, comments Germán Yunes General Manager of OgilvyActionYunes.

For his part, Rafael Barbeito -CEO of Ogilvy Argentina- added: “Closing the year with this award for OgilvyAction is really a source of pride, because it shows the intense work of a great team of people who take on the challenge of improving themselves every day and providing what best of themselves in each project ”. It is important to highlight the growth that disciplines such as Shopper, Trade and Experiential Marketing had within the OgilvyActionYunes business in Argentina. “Being recognized again invites us to redouble our efforts. It is our goal to make OgilvyAction grow in the region, replicating the successful model that works in Argentina ”, concludes Yunes.

Advertising gifts are a constant communication channel between a company and its consumers, it is a fact that the word ‘gift’ or ‘free’ attract the consumer’s attention at a trade fair, at a business exhibition or in a shopping center. The promotional items industry is one of the most avant-garde and versatile that, in addition to giving a good image to the Croatia Mobile Database company, are a form of free advertising. Brand positioning in the market. Promotional items work very well as part of a comprehensive commercial project, by bearing the logo of a company they are very useful tools for the positioning of brands in an increasingly competitive market, since the consumer or potential client is easier to remember from the company that gave you a useful or nice gift.

Promotional gifts also serve to stimulate sales of a product that is just going to be released on the market, is going to undergo changes in its presentation or is stagnant in the warehouse. In this sense, you can play a bit with the consumer’s wishes, for example, offering a larger or more attractive gift in exchange for a series of purchase tickets or accumulations of barcodes of the product in question is usually very effective because Brother Cell Phone List motivates the consumer’s desire for acquisition. An example of this is the toys offered by a certain brand of baby diapers. Promotional items cannot be missing for a promotional campaign at business fairs. Every person who passes a stand becomes a potential customer. Offering information brochures is not always a good idea because many people throw them away without reading, or, even if they read them, they forget the name of the company and the contact form. A good option is to offer small promotional gifts such as pens, folders or personalized notepad with the company logo and that will be useful to potential clients by facilitating the memory of your company.

Inter-company relationships are very important to motivate competitiveness, to encourage partnerships, share publicity or simply to reward the companies of which one is a supplier. This type of inter-company cooperation is very common to observe among small and medium-sized enterprises (SMEs). The promotional gifts between companies help to preserve the alliances, to appreciate the preference of the clients and to a good management of corporate image. Promotional items catalogs have many options for these types of gifts such as office clocks, card holders, pens, mugs, usb sticks, mouse pads, etc. All personalized with the company logo.

Merchandising is undoubtedly one of the businesses through which a multitude of companies and brands generate great benefits, either through the impacts of their Costa-Rica Mobile Database promotional gifts, as well as the direct sale of products related to their own brand.

Merchandising, also known as micro-marketing, is the part of marketing that aims to increase profitability at the point of sale through all kinds of commercial or promotional products from all segments (cinema, television series, sports teams, technology brands , cars, etc …)

Either exclusively, such as licensing, co-branding or Brand Marketing strategies, a gigantic industry revolves around Merchandising with millions  Brother Cell Phone List of products mainly demanded by the true fans and followers of the brands.

As proof of them, we have selected a collection with 35 Merchandising products from popular commercial brands that will surely not leave you indifferent. Which one do you prefer?

Brands often decide to do special actions with a sales promoter in the store, to carry out demonstrations, tastings or technical explanations and get customers and sales on the shelf. Normally these actions are carried out in hypermarkets or in medium and large specialized stores that have a sales volume that guarantees the profitability of the action and the success in sales, and after this promotional action there is Colombia Mobile Database sometimes a minimum purchase commitment by of the store to encourage the brand to assume the cost of the promotion, although many times our commitment to bet on the promotion and support it at the point of sale tends to outweigh it. They are also very seasonal actions, depending on the nature of the product they can occur throughout the year, as in the case of food, although it is usually at Christmas when there is more traffic of promotional actions of this type, especially in non-food products . Receive it and welcome it as another employee of your store , introduce it to your colleagues and your warm welcome will facilitate its integration into your store Clarifies the first day what the store’s operating rules are , what can and cannot be done (rules of the game) and reviews the emergency plan, security controls and other internal regulations.

As there are not always customers, sometimes they are very bored at the information point and they will appreciate having more work to spend their time better. Take advantage of this circumstance and encourage them to attend and sell other products and brands near your stand , giving priority to their own but serving customers. That they are active. Encourage him to be participatory with clients , especially in food tastings, since the client will not taste the product if the promoter does not offer it, it is important that the shyness stay at home! If you notice that his behavior is not what you would allow another employee of your team and that the bad image he offers can be counterproductive, do not hesitate to ask for his immediate replacement or even the cancellation of the promotion if there is no possibility of change. A promoter Brother Cell Phone List is there to help the sale, not to “scare” customers! That he has more stock of his product nearby so that he can replenish his stand / header / linear . Here it will be important to coordinate with the warehouse staff so that they take the stock at least to the surroundings and that you do not have to stray too far from your sales area. Make it easy for him to sell, that he has the consumables he may need . If you are doing the famous coffee tastings, do not lack water, milk or sugar so that you do not stop tasting and facilitate the sale!

If you demonstrate an electronic product that uses batteries, always have spare batteries so as not to lose the opportunity to show the product to potential buyers! Encourage your sales figure by informing you of the number of units sold of your product each day that you are present . You will like to know that your work is paying off and you will try to improve yourself. You want to do a good job so that when your company asks us about your results, we recommend your services. If you are going to be in the store for a long time (there may be promotions of just a weekend or a whole year), be interested in its contractual situation, if it is charging as expected , if it has problems of any kind … important because sometimes they charge late and badly, and that can affect their performance. Offer to lend a hand and speak with the brand it represents, not with the promotion agency that is hired by the brand; manufacturer brands do not like these situations and are usually quick to

Two of the promotional marketing strategies that are penetrating the digital market the most in recent years are discount coupons and on-site / off-site prizes or raffles, and is that everything that is to lower the price of an item or obtain it free sounds tempting to consumers. Thanks to Web positer , we analyzed how to boost the ROI of discount coupons, a type of promotional marketing that oscillates between overexploitation China Mobile Database and intelligent use. The consumer is so saturated with receiving offers that a survey carried out last May by the Frankfurt Institute for Social and Market Research, for the Horizon.NET portal, confirmed a 7% drop in the demand for discount coupons through from companies like Groupon, Dailydeal or Dealvertise. Is it possible, then, that the use and abuse of promotional actions have a rebound effect? The data from this market study reveals that more than 30% of those surveyed did not feel a need for any of the categories offered by these channels. Where did the error lie? Is it worth giving up 50-90% of income to bet on these offers?

Regardless of the controversy, whose resolution will depend on the sector, the particularities of the product and, above all, on choosing the platform or channel that best suits the target audience we are targeting, Promotional Marketing, via offers, prizes and discounts, it is the easiest way to attract customers in times of crisis. We are going to examine some of the reasons on which this theory is built Conversion: There are two very clear reasons (and many debatable reasons) why a user becomes Brother Cell Phone List a consumer of our brand or discards a product / service, conditioning , naturally, the convertibility of our strategies: Both pitfalls can try to save themselves. The first challenge would be faced with the redesign of the product or generating a previously non-existent need (pulling strategies such as attraction marketing, with emotional / rational advertising; the second, lowering the price through promotions and discounts).

The simplest thing would be to find us a good creative team and develop a SWOT Analysis to discern the Weaknesses, Strengths, Threats and Opportunity of the product in order to reinvent it (the famous R&D). The next step would go through a market study, for example, surveying potential or de facto customers in exchange for a benefit (another discount voucher, without going any further) or using any other technique that allows you to estimate the price of the product. Based on this data and the profitability threshold, we will set the maximum value of the offer that the discount coupon / bond will have, based on certain profitability guarantees. However, we can also start by testing the different platforms and distribution channels of the coupons in order to find out the promotion strategies that work best for our business through the trial / error method (AB Testing).

2. Free Advertising: Regarding advertising, this type of promotions allows customers who did not know you and / or did not consider buying from you, to take the step with this claim, share the promotion with their circle (word of mouth), etc. Above all, it is your great opportunity to convince the undecided, who are torn between two products with similar characteristics, or to attract customers without loyalty. Branding:Whenever possible, we should try to make our brand name appear prominent in the discount, especially if we use such popular and varied platforms as Groupon, Groupalia or Letsbonus. The campaign, in addition to increasing sales, should contribute to the development of the manufacturer / supplier brand that bears the cost. Capture the Consumer and the User:In connection with the previous point, it seems logical to affirm that, when launching discount coupons, we should not fall into the (usual) mistake of prioritizing obtaining new customers over the loyalty of current ones. In fact, it is generally easier to sell to a satisfied customer than a potential one. In this sense, we can choose a unique offer for both or, better yet, customize it depending on whether it is aimed at consumers or potential users / clients.

Periodic, but not routine offers Overexploitation of this promotional marketing resource can overwhelm the recipient and lead to presumed “bargains” to end up in the spam or recycle bin of many subscribers. Launching discount codes or offers with a fixed periodicity, and / or too intense, eliminates the call effect and the surprise associated with a “punctual and unrepeatable offer”, which must be taken on the fly. It is more interesting not to establish a fixed and predictable periodicity, except in very specific cases, to launch discount bonds; study the most suitable day and even time of shipment.

Discount coupons are not bad in and of themselves. They are a very powerful tool capable of the best and the worst according to the criteria of the business that decides to bet on them. Making a comparison, this is as if to an 18-year-old boy who has just approved the driving license we give him a sports car that reaches 300 kilometers per hour? Unfortunately there are many options that it will not turn out well. It will  Chile Mobile Database not be the car’s fault, but rather that the user was not the most suitable for a vehicle of that type. The same goes for discount coupons, if you do not know what you are doing it can become a delicate matter. I think there are at least five criteria that the manager of a business should think about before betting on the discount coupon. Do I really need to use the discount coupon? Lately I have come across businesses that promote themselves with coupons because the supplier’s salesperson has convinced them of this, with expectations of large numbers of new customers, without having asked themselves if they really wanted to participate in a campaign of this type, if they needed more customers and if they were sure of the consequences of selling with coupons. All decisions are made by the business, not the coupon company. If they do not accept this fact, it is better not to do anything with them.

How is my business positioned and how can the image of the discount coupon affect it? There are discount coupons for everything, surprising as it may seem: interventions to eliminate myopia with laser, cosmetic surgery operations, dentists and other medical services? Is the discount coupon a good combination with this type of business? Here Brother Cell Phone List everyone will have their personal opinion, mine is that I do not think that a service of this type offers much reliability that can be exchanged with a coupon. We are talking about services that affect people’s health and that are supported by doctors and professionals who precisely have to transmit that professionalism, and I do not know if a coupon is the best way to communicate those values. Selling coupons sure they sell, but how many people who receive the email with the offer will not think that this clinic is of a dubious reputation for promoting itself on the same site as haircuts, SPA sessions or teleshopping products are offered? And that affects positioning, and will surely have consequences in the medium and long term. It is not about selling with coupons when the commercial comes to offer their services, whatever their argument it is not possible for the coupon company to choose the date of the campaign. It is our company that has to choose when we want to carry out the promotion, based on our own criteria, not those of the coupon company.

A reasonable criterion would be to launch the promotion and that the coupons are only valid at the lowest-selling time of the year, that time when there is a significant drop in activity. Coupons can be used to generate business at that time, increase the productivity of our business and have more time to try to fascinate and retain each new customer who walks through the door with their coupon. With the same idea as in the previous point, let’s not allow the coupon company to decide. We are the ones who know the business and we know what interests us at all times. A good idea will be to offer products with less turnover or those that we want to be discovered because they are not usually requested by our regular customers.

For the sale of services, it will be a good criterion to bet on those in which we have an overstock of consumables that may expire or services that, despite being very good, usually sell little and we want to prove what interest they arouse with the advantageous price of the coupon. We can also choose products or services that have a lot of margin so that the cost of the coupon penalizes us less. Am I quantifying the economic cost of selling with discount coupons? As a general rule, the coupon provider suggests a 50% discount on the usual price to make the promotion attractive to the customer. And it must also be considered that of the amount that the client finally pays another 50% is for the coupon company. For example, if we have a restaurant and we want to offer a tasting menu, we find that of the usual 30 euros we will finally receive 7.50 euros several weeks after the end of the promotion, or what is the same, for each client that attend with the same dedication and quality of service that we will always enter 22.50? less than usual. They are figures to stop and think about. With these calculations and taking into account that the return on the investment will be in the medium and long term, how many coupons can I afford to sell? Does it mean selling at a loss? Do I prefer to spend that money on another type of action? Of course, it is a tool for the medium and long term

Andrea Pallares placeholder image
I am an Off and Online Marketing Consultant specialized in SMEs for more than 15 years. I am passionate about helping … According to the American Marketing Association, Merchandising for SMEs is a set of techniques based mainly on the presentation, distribution and / or rotation of products, comprising a set of actions carried out at the point of sale aimed at Cayman-Islands Mobile Database increasing profitability, placing the product in place, for the time, in the most convenient form, price and quantity. Merchandising includes any activity carried out at a point of sale, which aims to reaffirm or change the purchasing behavior in favor of the most profitable items for the establishment. The basic objectives of merchandising are: to attract attention, direct the customer to the product, facilitate the purchase action. The main objective of merchandising for SMEs in the premises is to reinforce the customer’s “experience”, make it pleasant and simple, of course, with this we want them to be more motivated to buy, return in the future and recommend us.

The itinerary of the clients in your premises is determined by its shape: walls, columns, corridors, entrance and exit of the premises, but it will also depend on how the furniture is arranged and where the products are placed. Here Brother Cell Phone List  some simple and practical tips to take into account when distributing your local SME. Identify the Zones in your Local. Merchandising takes into account the areas within your premises and there are usually two areas depending on the circulation of your customers: Hot area: which is the natural circulation area. Cold zone: the one that we must encourage to achieve greater passage of people.

The most common direction of traffic is to the right and to circulate in an anti-clockwise direction. Typically the entrance is on the right and the checkout box on the left. (If your place is upside down, it does not matter, it is necessary to identify your areas) Hot Zone . You must place launch, new or testing products. You can also place higher consumption products, but few to be able to enhance your cold area with them. This area is excellent for locating everything that we are interested in promoting with the best posters and advertisements. Cold Zone . They are the ones with less circulation or those that go through very quickly, so we must invite some ideas to be more attractive: Take advantage of the customer’s last stop and post important information for them to take with them: business cards, information leaflet or brochure, product displays, etc. It is also ideal that you place secondary products in this area in a very striking way, either on the shelf, its packaging or advertising. Remember that the last purchases at the Checkout are the most emotional, so try to place products that are acquired on impulse, rather than by necessity.

Every promotion has an objective, which is not necessarily the financial profitability, however, if the financial cost is not calculated well with the objective of the promotion, the concept can get out of hand and trigger unwanted events for the health of the brand and consumer perceptions. The Cameroon Mobile Database recent case of Samsung is a clear example of how underestimating the redemption (or number of participants) of a prize by the creators of a promotion, can lead to chaos, if it turns out that many consumers want that prize. Obviously the more recognized the brand, the more annoyances or joys the development of the promotion will cause, since the consumer who participates? Acquires a promise ?, acquires a coupon to aspire to something from his favorite brand.

As time went by, the consumer became more skeptical about participating in promotions. Depending on gender, age, social status, etc. You can be analytical, impulsive, or indifferent in your decisions to participate in promotions. That is why you must study it well and know who you are targeting. The type of prize, the perceived value, the exchange mechanism, the waiting time, among many others, are determining factors for the target to participate in the promotion. Many variables Brother Cell Phone List that become a difficult puzzle to put together. Additionally, you must add the objective variables that the company wants to achieve. For example: one of the most used objectives is to increase sales volume, another may be to improve brand recognition indicators, some brands may use promotion to publicize a new brand, sub-brand or differentiating packaging, etc. If the creator of the promotion cannot correctly calculate the balance point between the proposed objective and the prize that the consumer wants to obtain, then something will end badly. Investigate the target. It makes no sense to launch a promotion from the office arguing with some colleagues. The minimum that should be done is to conduct a survey with a representative sample to determine if the prize and the mechanics will be accepted by the target you intend to direct it.
Clarify in detail the objective that the organization wishes to achieve with said promotion . Return on investment times or metric objectives to move with the activity. And the most important is the scope of it, since there is no way to reach the amount of consumers that you always want, for this reason you have to prioritize and shoot the bullets with the objective criteria and not pretend to shoot everywhere. It is better to do something small that a group of consumers is ecstatic than that many denigrate the promotion and have a bad taste in their mouths.

Calculate in detail all the implicit costs . Advertising, BTL activities, purchase of inputs, incentive payments, taxes, etc. That allow the necessary scales to be adjusted to size and implement the promotion. Select in detail which is the ideal medium to communicate the promotion . Don’t be tempted to use a 360 communication plan for any promotion. Some promotional products and in certain targets can be communicated in much cheaper ways than in expensive means and thus channel those valuable resources for greater purchase of prizes to be delivered and mass the activity or to guarantee a better brand experience that leaves consumers ecstatic. .

Communicate very clearly the limitations and scope to the consumer to avoid feeling used or cheated. At present, unfair consumer practices have? Very short wings? and the repercussions for the brand will be seen in the short term. Create an experience with the brand , either during participation in the promotion or at the time of redemption of the prize. Nowadays, if the consumer does not feel “pampered”, who achieves an energizing and pleasant experience, it is difficult to participate in a promotion. Measure the promotion during its development to adjust the necessary details and not let it evolve without control since unexpected surprises can come. This includes collecting first-hand the actual consumer experience with that particular promotion.