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Two of the promotional marketing strategies that are penetrating the digital market the most in recent years are discount coupons and on-site / off-site prizes or raffles, and is that everything that is to lower the price of an item or obtain it free sounds tempting to consumers. Thanks to Web positer , we analyzed how to boost the ROI of discount coupons, a type of promotional marketing that oscillates between overexploitation China Mobile Database and intelligent use. The consumer is so saturated with receiving offers that a survey carried out last May by the Frankfurt Institute for Social and Market Research, for the Horizon.NET portal, confirmed a 7% drop in the demand for discount coupons through from companies like Groupon, Dailydeal or Dealvertise. Is it possible, then, that the use and abuse of promotional actions have a rebound effect? The data from this market study reveals that more than 30% of those surveyed did not feel a need for any of the categories offered by these channels. Where did the error lie? Is it worth giving up 50-90% of income to bet on these offers?

Regardless of the controversy, whose resolution will depend on the sector, the particularities of the product and, above all, on choosing the platform or channel that best suits the target audience we are targeting, Promotional Marketing, via offers, prizes and discounts, it is the easiest way to attract customers in times of crisis. We are going to examine some of the reasons on which this theory is built Conversion: There are two very clear reasons (and many debatable reasons) why a user becomes Brother Cell Phone List a consumer of our brand or discards a product / service, conditioning , naturally, the convertibility of our strategies: Both pitfalls can try to save themselves. The first challenge would be faced with the redesign of the product or generating a previously non-existent need (pulling strategies such as attraction marketing, with emotional / rational advertising; the second, lowering the price through promotions and discounts).

The simplest thing would be to find us a good creative team and develop a SWOT Analysis to discern the Weaknesses, Strengths, Threats and Opportunity of the product in order to reinvent it (the famous R&D). The next step would go through a market study, for example, surveying potential or de facto customers in exchange for a benefit (another discount voucher, without going any further) or using any other technique that allows you to estimate the price of the product. Based on this data and the profitability threshold, we will set the maximum value of the offer that the discount coupon / bond will have, based on certain profitability guarantees. However, we can also start by testing the different platforms and distribution channels of the coupons in order to find out the promotion strategies that work best for our business through the trial / error method (AB Testing).

2. Free Advertising: Regarding advertising, this type of promotions allows customers who did not know you and / or did not consider buying from you, to take the step with this claim, share the promotion with their circle (word of mouth), etc. Above all, it is your great opportunity to convince the undecided, who are torn between two products with similar characteristics, or to attract customers without loyalty. Branding:Whenever possible, we should try to make our brand name appear prominent in the discount, especially if we use such popular and varied platforms as Groupon, Groupalia or Letsbonus. The campaign, in addition to increasing sales, should contribute to the development of the manufacturer / supplier brand that bears the cost. Capture the Consumer and the User:In connection with the previous point, it seems logical to affirm that, when launching discount coupons, we should not fall into the (usual) mistake of prioritizing obtaining new customers over the loyalty of current ones. In fact, it is generally easier to sell to a satisfied customer than a potential one. In this sense, we can choose a unique offer for both or, better yet, customize it depending on whether it is aimed at consumers or potential users / clients.

Periodic, but not routine offers Overexploitation of this promotional marketing resource can overwhelm the recipient and lead to presumed “bargains” to end up in the spam or recycle bin of many subscribers. Launching discount codes or offers with a fixed periodicity, and / or too intense, eliminates the call effect and the surprise associated with a “punctual and unrepeatable offer”, which must be taken on the fly. It is more interesting not to establish a fixed and predictable periodicity, except in very specific cases, to launch discount bonds; study the most suitable day and even time of shipment.

Discount coupons are not bad in and of themselves. They are a very powerful tool capable of the best and the worst according to the criteria of the business that decides to bet on them. Making a comparison, this is as if to an 18-year-old boy who has just approved the driving license we give him a sports car that reaches 300 kilometers per hour? Unfortunately there are many options that it will not turn out well. It will  Chile Mobile Database not be the car’s fault, but rather that the user was not the most suitable for a vehicle of that type. The same goes for discount coupons, if you do not know what you are doing it can become a delicate matter. I think there are at least five criteria that the manager of a business should think about before betting on the discount coupon. Do I really need to use the discount coupon? Lately I have come across businesses that promote themselves with coupons because the supplier’s salesperson has convinced them of this, with expectations of large numbers of new customers, without having asked themselves if they really wanted to participate in a campaign of this type, if they needed more customers and if they were sure of the consequences of selling with coupons. All decisions are made by the business, not the coupon company. If they do not accept this fact, it is better not to do anything with them.

How is my business positioned and how can the image of the discount coupon affect it? There are discount coupons for everything, surprising as it may seem: interventions to eliminate myopia with laser, cosmetic surgery operations, dentists and other medical services? Is the discount coupon a good combination with this type of business? Here Brother Cell Phone List everyone will have their personal opinion, mine is that I do not think that a service of this type offers much reliability that can be exchanged with a coupon. We are talking about services that affect people’s health and that are supported by doctors and professionals who precisely have to transmit that professionalism, and I do not know if a coupon is the best way to communicate those values. Selling coupons sure they sell, but how many people who receive the email with the offer will not think that this clinic is of a dubious reputation for promoting itself on the same site as haircuts, SPA sessions or teleshopping products are offered? And that affects positioning, and will surely have consequences in the medium and long term. It is not about selling with coupons when the commercial comes to offer their services, whatever their argument it is not possible for the coupon company to choose the date of the campaign. It is our company that has to choose when we want to carry out the promotion, based on our own criteria, not those of the coupon company.

A reasonable criterion would be to launch the promotion and that the coupons are only valid at the lowest-selling time of the year, that time when there is a significant drop in activity. Coupons can be used to generate business at that time, increase the productivity of our business and have more time to try to fascinate and retain each new customer who walks through the door with their coupon. With the same idea as in the previous point, let’s not allow the coupon company to decide. We are the ones who know the business and we know what interests us at all times. A good idea will be to offer products with less turnover or those that we want to be discovered because they are not usually requested by our regular customers.

For the sale of services, it will be a good criterion to bet on those in which we have an overstock of consumables that may expire or services that, despite being very good, usually sell little and we want to prove what interest they arouse with the advantageous price of the coupon. We can also choose products or services that have a lot of margin so that the cost of the coupon penalizes us less. Am I quantifying the economic cost of selling with discount coupons? As a general rule, the coupon provider suggests a 50% discount on the usual price to make the promotion attractive to the customer. And it must also be considered that of the amount that the client finally pays another 50% is for the coupon company. For example, if we have a restaurant and we want to offer a tasting menu, we find that of the usual 30 euros we will finally receive 7.50 euros several weeks after the end of the promotion, or what is the same, for each client that attend with the same dedication and quality of service that we will always enter 22.50? less than usual. They are figures to stop and think about. With these calculations and taking into account that the return on the investment will be in the medium and long term, how many coupons can I afford to sell? Does it mean selling at a loss? Do I prefer to spend that money on another type of action? Of course, it is a tool for the medium and long term

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I am an Off and Online Marketing Consultant specialized in SMEs for more than 15 years. I am passionate about helping … According to the American Marketing Association, Merchandising for SMEs is a set of techniques based mainly on the presentation, distribution and / or rotation of products, comprising a set of actions carried out at the point of sale aimed at Cayman-Islands Mobile Database increasing profitability, placing the product in place, for the time, in the most convenient form, price and quantity. Merchandising includes any activity carried out at a point of sale, which aims to reaffirm or change the purchasing behavior in favor of the most profitable items for the establishment. The basic objectives of merchandising are: to attract attention, direct the customer to the product, facilitate the purchase action. The main objective of merchandising for SMEs in the premises is to reinforce the customer’s “experience”, make it pleasant and simple, of course, with this we want them to be more motivated to buy, return in the future and recommend us.

The itinerary of the clients in your premises is determined by its shape: walls, columns, corridors, entrance and exit of the premises, but it will also depend on how the furniture is arranged and where the products are placed. Here Brother Cell Phone List  some simple and practical tips to take into account when distributing your local SME. Identify the Zones in your Local. Merchandising takes into account the areas within your premises and there are usually two areas depending on the circulation of your customers: Hot area: which is the natural circulation area. Cold zone: the one that we must encourage to achieve greater passage of people.

The most common direction of traffic is to the right and to circulate in an anti-clockwise direction. Typically the entrance is on the right and the checkout box on the left. (If your place is upside down, it does not matter, it is necessary to identify your areas) Hot Zone . You must place launch, new or testing products. You can also place higher consumption products, but few to be able to enhance your cold area with them. This area is excellent for locating everything that we are interested in promoting with the best posters and advertisements. Cold Zone . They are the ones with less circulation or those that go through very quickly, so we must invite some ideas to be more attractive: Take advantage of the customer’s last stop and post important information for them to take with them: business cards, information leaflet or brochure, product displays, etc. It is also ideal that you place secondary products in this area in a very striking way, either on the shelf, its packaging or advertising. Remember that the last purchases at the Checkout are the most emotional, so try to place products that are acquired on impulse, rather than by necessity.

Every promotion has an objective, which is not necessarily the financial profitability, however, if the financial cost is not calculated well with the objective of the promotion, the concept can get out of hand and trigger unwanted events for the health of the brand and consumer perceptions. The Cameroon Mobile Database recent case of Samsung is a clear example of how underestimating the redemption (or number of participants) of a prize by the creators of a promotion, can lead to chaos, if it turns out that many consumers want that prize. Obviously the more recognized the brand, the more annoyances or joys the development of the promotion will cause, since the consumer who participates? Acquires a promise ?, acquires a coupon to aspire to something from his favorite brand.

As time went by, the consumer became more skeptical about participating in promotions. Depending on gender, age, social status, etc. You can be analytical, impulsive, or indifferent in your decisions to participate in promotions. That is why you must study it well and know who you are targeting. The type of prize, the perceived value, the exchange mechanism, the waiting time, among many others, are determining factors for the target to participate in the promotion. Many variables Brother Cell Phone List that become a difficult puzzle to put together. Additionally, you must add the objective variables that the company wants to achieve. For example: one of the most used objectives is to increase sales volume, another may be to improve brand recognition indicators, some brands may use promotion to publicize a new brand, sub-brand or differentiating packaging, etc. If the creator of the promotion cannot correctly calculate the balance point between the proposed objective and the prize that the consumer wants to obtain, then something will end badly. Investigate the target. It makes no sense to launch a promotion from the office arguing with some colleagues. The minimum that should be done is to conduct a survey with a representative sample to determine if the prize and the mechanics will be accepted by the target you intend to direct it.
Clarify in detail the objective that the organization wishes to achieve with said promotion . Return on investment times or metric objectives to move with the activity. And the most important is the scope of it, since there is no way to reach the amount of consumers that you always want, for this reason you have to prioritize and shoot the bullets with the objective criteria and not pretend to shoot everywhere. It is better to do something small that a group of consumers is ecstatic than that many denigrate the promotion and have a bad taste in their mouths.

Calculate in detail all the implicit costs . Advertising, BTL activities, purchase of inputs, incentive payments, taxes, etc. That allow the necessary scales to be adjusted to size and implement the promotion. Select in detail which is the ideal medium to communicate the promotion . Don’t be tempted to use a 360 communication plan for any promotion. Some promotional products and in certain targets can be communicated in much cheaper ways than in expensive means and thus channel those valuable resources for greater purchase of prizes to be delivered and mass the activity or to guarantee a better brand experience that leaves consumers ecstatic. .

Communicate very clearly the limitations and scope to the consumer to avoid feeling used or cheated. At present, unfair consumer practices have? Very short wings? and the repercussions for the brand will be seen in the short term. Create an experience with the brand , either during participation in the promotion or at the time of redemption of the prize. Nowadays, if the consumer does not feel “pampered”, who achieves an energizing and pleasant experience, it is difficult to participate in a promotion. Measure the promotion during its development to adjust the necessary details and not let it evolve without control since unexpected surprises can come. This includes collecting first-hand the actual consumer experience with that particular promotion.

Dan Brown’s latest novel, “Inferno,” was translated under the CIA’s own security measures. Eleven people locked in a bunker in Milan, permanently guarded, without a telephone or internet connection. Was this deployment necessary to guarantee secrecy? Like intelligence services or military Cambodia Mobile Database departments, certain cultural industries cannot afford to have confidential material revealed. Many people work in a Hollywood blockbuster, different companies in different locations on the planet, who must know how to keep a secret. The release schedule is very strict. A trailer leak can blow up the surprise. However, are those gaffes that the media constantly advertises as unofficial previews of reserved content true?

In November 2012, the first 36 minutes of the film “Harry Potter and the Deathly Hallows” were clandestinely posted online before the film’s release. Warner began to investigate the origin of the leak, while everyone echoed the news. Interestingly, the outcomes of these intellectual property  Brother Cell Phone List disputes rarely make it to the press. Whether these leaks are true or false, their ultimate effect never seriously undermines initial promotional strategies. Quite the contrary. The disclosure of content without the consent of its author, when it comes to intensely awaited works, has become part of the marketing campaigns of the premieres. In some sectors, this strategy is repeated so frequently that it becomes boring. Does anyone think that “Random Access Memories”, the latest Daft Punk album (UK sales record) was released early because it was rumored to be available on illegal download sites?

When presenting a production on a global scale, it is necessary to attract the attention of the whole world. Traditional promotion mechanisms have collapsed. Waiting for their turn in the queue, new book, album and movie releases await, ready to saturate the senses of the world’s population. Promoters are looking for alternative means to achieve an effect on their calls that is increasingly difficult to achieve. Faking a robbery may not be very legal, but is there something better to create suspense?

Currently and largely helped by the economic moment in which we are immersed, the use of discount coupons increases in the order of 18% -20% according to various sources consulted, but, we have an obligatory question, are they always the best tool? Are we not feeding the two-headed Bulgaria Mobile Database monster and it will end up eating us? The discount mechanics are very effective mechanics, but at the same time you have to be very cautious and be very careful when using them. The growing use of the internet is making this type of actions and portals increase day by day, which is leading consumers to be increasingly unfaithful to their brands and only buy them when they have a discount. In which cases should a discount / refund mechanism be used for all or part of the amount of the products?

They must always be used in short campaigns.
To meet very specific short-term objectives. Rotating a reference in a strategic period, encouraging the testing of a new product, temporarily breaking the difference with the distribution brand and / or the competition, .. Another very important aspect is the amount to be reimbursed. A campaign with greater economic attractiveness is always more effective, even Brother Cell Phone List if the scope is smaller. You have to think that the consumer only sees the benefit that it brings to him in particular. If the incentive is not enough, you will not get the desired effect. More and more brands are basing their promotional policy on continuously offering discount coupons for their products or services. But, we should ask ourselves if these short-term benefits are really benefiting brands or just consumers and intermediaries.

Converting consumers into “dependent coupons” can put their image of the brand at risk, as well as the future of the brand and even the company itself. The abuse of these types of promotional tactics can have a boomerang effect totally opposite to the desired effect. The company itself runs the risk of becoming a “dependent coupon”, since to sell its products it has accustomed its consumers to these constant discounts because without them, it does not sell. Companies have at their disposal many other promotional mechanisms, incentives and communication tools that help meet sales objectives but also add value to the brand. According to the latest study published by Havas Media Group, Meaningful Brands 2013, brands must become “relevant” for consumers, to succeed. “In Spain, 86% of citizens believe that brands should contribute to improving our quality of life and only 36% trust brands. Devastating conclusion: They would only really miss 11% of brands if in a future will disappear from the market. ”

So when planning our promotional strategy, “The discount” must be an element to be used on time. But we will have to work on mechanics and promotions that give “Value” to the brands at the same time that they help sell their products. It is essential that the brand’s communication line is aligned with the promotions and incentives offered in order to create real brand value for the consumer. This is why each company, each product and at all times must develop an action tailored to help meet specific and measurable objectives.

A product launch consists of a series of tactical communication and advertising activities. The main objective of these activities is to communicate to the market about the existence of a new product as well as its properties, at the Brazil Mobile Database same time that it begins to transmit its position in relation to the needs of customers and possible competitors. The launch of a new product is a process that aims to introduce said product to the market. Many of the problems that can be generated with a product can be caused by poor planning or execution of a launch plan. It is always necessary to define launch objectives, desired results and indicator in order to monitor success.

It should always be kept in mind that the launch does not represent the end of the development, but the beginning of the sale. Once a product has been launched, it is necessary to have control over the indicators set in advance to determine the objectives achieved and those that need to be worked on. Launching is just the beginning of a process that needs to be completed later. Immediate control of the effects of the launch and its evaluation to verify results is essential. Without proper tracking, much of the spin effect can be wasted. Launching a product requires perseverance and proper planning, organization, direction, and control. The product must be considered in a way that it can meet the needs of consumers, it must perform reasonably well, and produce a profit. Despite a market strategy being developed, if the product is not good enough, its chances of success will be limited.

The right time to launch a product depends on external and internal factors. Internal factors include having an efficient logistics and distribution system, having a pool of trained salespeople, and a flexible marketing plan that includes all the elements necessary for success. It is also very important Brother Cell Phone List that the market is properly selected, this means knowing the people who will eventually be able to purchase the product or service and when they will. Mobile marketing can also be used as part of a product launch. Mobile marketing can be defined as the activity dedicated to the design, implementation and execution of marketing actions carried out through mobile devices.

Mobile devices have some advantages since they are small digital media, easy to use and handle, which allow their transfer to any place without difficulty and whose consumption is done without the need for an electrical connection. The most recognized mobile devices are cell phones, iPods, portable consoles, GPS navigators etc. The main mobile marketing actions [that can currently be worked with are mainly the development of communication campaigns consisting of sending SMS or MMS through mobile devices, either informative or promotional, In addition, communication campaigns can be carried out consisting of the use of mobile devices as a means for people to participate in promotions, contests or raffles that have been previously announced in other media such as radio, press or television.

In these times of economic crisis, the use of discount coupons has been and continues to be the most used resource by FMCG marketing departments as the star promotional action to meet or approach sales objectives year after year. However, the IRI study “Pricing and Promotion in Europe FMCG” highlights that the effectiveness of promotions Bolivia Mobile Database has reached its inflection point and large manufacturers are re-evaluating their promotional strategies. A fact that shows this is that, while the volume of promoted product increased by 2.7% in Europe (2.5% in Spain), sales only increased by 1.7% in Europe (1.6% in Spain) , until mid-2013 The study concludes that the pure and hard-priced promotions no longer bring benefits to either the brand or the distributor and the great challenge is to persuade the consumer with new promotional actions that generate better results, among others, actions promotional that serve to regain brand loyalty.

Price promotions have been an important part of the marketing mix, but in the last 5 years the number of products sold in promotion has increased and already represents 40% of the sales of branded products and only 42% of consumers have a brand in mind before going to buy, according to a survey by Bain & Company and Kantar Worldpanel 2012, which Brother Cell Phone List is clear evidence that brands suffer a very significant erosion of branding and manufacturers are losing more and more strength on the shelf. It is logical, since saving has become one of the fundamental values ​​for the consumer in times when uncertainty is high and the decrease in income is marked. Any consumer tries by all means to save money on his daily purchase.

The use of coupons can work well to attract new customers, to invite a new consumer to try a product or service at a fantastic price that you cannot give up and for which you prefer to your competition. But the massive and indiscriminate use of coupons as a loyalty action is absolutely discouraged since it implies a continuous degradation of the value of our product through continuous discounts. It has been written and said many times before that excessive offers and promotions are counterproductive for brands in the long term. A regular customer will never be able to understand that access to a discount is generalized and accessible to anyone. What can be done then?

REWARD, reward for being loyal, for buying my brand over and over again, which is the idea of ​​a Loyalty Program. A coupon is a one-time reward only for the next purchase. The idea is to reward in the next 5 or 10 purchases. With this you increase the value of your proposal, of your brand. A coupon detracts from your proposal, reduces the price for very little effort, is easily affordable, is short-term.

A reward for future purchases, cumulative, knowing that I am being rewarded more than another customer who has just entered the circuit later than me is rewarding and motivates to continue The pure and simple price discount results in a constant and real devaluation of the brand and the product. The client of a Loyalty Program basically asks for exclusivity and to be treated with some kind of deference or advantage. According to a study by MaritzLoyalty in the US, Loyalty Programs have become a very important aspect of the marketing mix and of the consumer experience with brands: 71% American consumers are enrolled in one or more loyalty programs 57% American consumers modify purchasing patterns to maximize the benefits of a loyalty program 80% think that participation in programs is worth it. Other data that reinforces this idea is a recent survey carried out in the UK and where 58% of English consumers prefer a prize or reward in a loyalty program compared to 45% who prefer discount coupons or lower prices. The goal of a good Loyalty Program is to maintain and grow the value of our product to ensure customer loyalty.

After a crazy day I just got home to continue working. There are many things that we commit to after a long day at work that we must resolve before giving ourselves, if we can, a few hours of rest. Who says that Spaniards work Benin Mobile Database on average less than Europeans? As they say on land # pamatarlos . As usual, I open the mailbox. There are fewer and fewer invoices, most companies invoice electronically. What if I find myself more and more every day is more propaganda, more publicity, more discount coupons. What do I do? Well, the same as most of the readers of this article. I throw everything in the trash can that is next to the elevator in the portal.

What do I think? Well, as a marketing professional and as a technologist, companies do not know that the investment will be a failure, that the impacts will be minimal and that the efficiency and ROI will be a disaster. So I have Brother Cell Phone List spent an entire afternoon trying to convince immobile businessmen. However, the discount coupon is one of the strategies for attracting new customers, not loyalty, most used today. Couponing in our commercial environment

The figures are absolutely staggering. In 2012 there were more than 250 million discount coupons that were “distributed” to the Spanish. We are talking about 40% more than in the previous year. These figures do not include local discount coupons, that is, those that come to us through mailboxes, windshields, or closer techniques, but only coupons disseminated through electronic means. This strong commercial strategy of attracting clients has had an impact. In 2012, about 50% of Spaniards used discount coupons and around 15 million people used more than 8 discount coupons, going for the first time to an establishment for their consumption.
Despite these figures or better, because of these figures, companies have been convinced that the massive use of discount coupons is a wrong marketing strategy, and for several reasons: Although it can be used to attract new customers, the success is very low. The coupon customer is not loyal at all, only loyalty to new coupon offers.
It is an affront against the loyal customer who observes a differential treatment compared to the new customer.

Despite this, discount coupons continue to have a constant growth of around 20% per year, the marketing strategy for the use of discount coupons has been modified in recent years, based on:
To be used in campaigns of very short duration.
Have a very high rotation of the offer associated with the coupon. Discount coupon problems What seemed five years ago was going to be the panacea of ​​marketing has become a real strategic dilemma for companies today, for one or more of the following reasons: The high amount of the offer that users find, both on paper and digital. The high cost that companies incur in hiring their services with digital coupon service companies. The low rate of customer loyalty for the use of coupons. The poor measurement of the results of the campaign by companies. The low use of coupons in relation to their issuance due to problems derived from their conservation, loss and use or exchange.

The consumer is the king, he is the protagonist in any marketing action that is carried out. The digital age has changed the rules of the game. The Internet and social networks play a determining role in any marketing action that is undertaken. The relationship between brands and people has been altered. A new consumer is strongly emerging who asks brands for honesty and clarity and does not accept deception. From the passive and naive consumer of the traditional marketing era, to the incredulous and active one who acts, protests, joins with other consumers and gives their opinion. If in the advertising world it is no longer worth telling anything, in the promotional world you have to do things very well to avoid a crisis that can ruin the reputation of a brand in a very short time.

Poor planning of a promotional action, an error in its management, a change in the rules halfway through, leaving participants without incentive due to lack of budget, misleadingly communicating what the prize consists of or not answering any doubts about claims the consumer who has not Belize Mobile Database participated correctly in accordance with the legal bases of the promotion, causes disappointment, distrust and disappointment in the consumer. The consumer is not stupid, he reacts, joins in and once the crisis reaches social networks it progresses so fast that it is already very difficult to control it. Having a good reputation online is expensive, but it is a good investment because it pays for growth. But be careful because it costs very little to lose it and the consequences are very negative. They can ruin a brand. And although the reaction is quick and immediate, it may be that it no longer arrives in time, …

The great challenge for brands and manufacturers is to carry out the best promotional actions, the most profitable and effective for the customer, but above all, the actions in which all loose ends are tied, that what is said is fulfilled, that governed by what is established in the legal bases. Make a correct estimate of the real target units / volume of sale during the  Brother Cell Phone List promotional period. Communicate the promotion , in the promoted product itself and if this is not feasible, it must be as close to it throughout the promotional period. As a consequence, the product with promotional communication must be on the shelf from the very beginning of the promotion and must disappear once it is finished.
Communication must be clear, from the first reading by the consumer, before purchasing the product . The incentive offered, its limitations, the dates of the promotion and the essential requirements stipulated in the legal bases must be very clear. Offer incentives / prizes whose enjoyment mechanics are simple for the consumer. Once a consumer wins a prize, it must be delivered as quickly as possible so that they can enjoy it.

Offer an accessible participant service . It must be as easy to make an inquiry or claim for a promotion, as it is to participate. Although the instructions are clear, there is always a% of participants who have doubts when it comes to wanting to participate, so there must always be an agile channel in which their doubts are answered, as well as any claim that may arise. arise. The legal bases of the promotion must be followed to the letter from the beginning to the end, no “exceptions” should be made, nor change the rules of the game, since they run like wildfire on social networks and this can generate totally uncontrollable chaos.