Discount coupons are not bad in and of themselves. They are a very powerful tool capable of the best and the worst according to the criteria of the business that decides to bet on them. Making a comparison, this is as if to an 18-year-old boy who has just approved…
Continue Reading....Day: May 31, 2021
Merchandising for SMEs: hot and cold area of your premises
Andrea Pallares placeholder image I am an Off and Online Marketing Consultant specialized in SMEs for more than 15 years. I am passionate about helping … According to the American Marketing Association, Merchandising for SMEs is a set of techniques based mainly on the presentation, distribution and / or…
Continue Reading....Key successes when calculating promotional marketing strategies and actions
Every promotion has an objective, which is not necessarily the financial profitability, however, if the financial cost is not calculated well with the objective of the promotion, the concept can get out of hand and trigger unwanted events for the health of the brand and consumer perceptions. The Cameroon Mobile…
Continue Reading....Theft marketing as a promotional strategy
Dan Brown’s latest novel, “Inferno,” was translated under the CIA’s own security measures. Eleven people locked in a bunker in Milan, permanently guarded, without a telephone or internet connection. Was this deployment necessary to guarantee secrecy? Like intelligence services or military Cambodia Mobile Database departments, certain cultural industries cannot afford…
Continue Reading....The Discount Coupon War: A Double-Edged Sword
Currently and largely helped by the economic moment in which we are immersed, the use of discount coupons increases in the order of 18% -20% according to various sources consulted, but, we have an obligatory question, are they always the best tool? Are we not feeding the two-headed Bulgaria Mobile…
Continue Reading....Product Launch and Mobile Marketing
A product launch consists of a series of tactical communication and advertising activities. The main objective of these activities is to communicate to the market about the existence of a new product as well as its properties, at the Brazil Mobile Database same time that it begins to transmit its…
Continue Reading....The use of discount coupons kills customer loyalty to the brand
In these times of economic crisis, the use of discount coupons has been and continues to be the most used resource by FMCG marketing departments as the star promotional action to meet or approach sales objectives year after year. However, the IRI study “Pricing and Promotion in Europe FMCG” highlights…
Continue Reading....I don’t know what to do with so much coupon
After a crazy day I just got home to continue working. There are many things that we commit to after a long day at work that we must resolve before giving ourselves, if we can, a few hours of rest. Who says that Spaniards work Benin Mobile Database on average…
Continue Reading....7 Basic rules in the design of promotions
The consumer is the king, he is the protagonist in any marketing action that is carried out. The digital age has changed the rules of the game. The Internet and social networks play a determining role in any marketing action that is undertaken. The relationship between brands and people has…
Continue Reading....Do Coupons Really Influence Consumers’ Buying Decisions?
Coupons are an important incentive when buying. As reflected in the survey by The Integer Group and M / A / R / C Research, almost half of consumers (44%) admit that they take these types of discounts into account in their purchasing decisions. A relevant fact is that these…
Continue Reading....Informational brochure or catalog continues to triumph with technology consumers
When it comes to buying technology within B2B companies, those responsible for this task actively seek information and content, in order to know in detail the different market options, their characteristics, and the practical application for the company. The Eccolo Media report has Belarus Mobile Database wanted to analyze…
Continue Reading....How to use discount coupons in your marketing strategy
The increase in Internet access in recent years has brought with it an exponential growth in sales over the Internet. According to data from the study carried out by the Online Business School, 32% of people who buy in Spain already do so through the Internet. Due to this,…
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